Core Viewpoint - The RGB-Mini LED technology is gaining traction among major display manufacturers, with Hisense leading the way in mass production and product offerings, indicating a significant shift in the display technology landscape [1][3][11]. Group 1: Hisense's Leadership - Hisense is the first global manufacturer to achieve mass production of RGB-Mini LED TVs, showcasing its 116-inch RGB-Mini LED TV UX at the IFA 2025 [1][5]. - The company plans to launch the new RGB-Mini LED TV U7S Pro by the end of September, available in sizes of 75, 85, and 100 inches [5][6]. - Hisense's RGB-Mini LED TV UX has received recognition from users and professional organizations in 20 countries within six months of its launch [5]. Group 2: Technological Advancements - The U7S Pro features advanced specifications, including 100% BT2020 color gamut, 108 bits color precision, and low blue light protection, while significantly reducing the price to 20,000-30,000 yuan [6][10]. - Hisense's self-developed AI picture quality chip, the XinXin H7, supports the highest industry partition control and addresses traditional RGB LED limitations [7][10]. - The upgraded RGB-Mini LED chip has improved brightness by 120% and energy efficiency, while also enhancing picture uniformity by 30% [10]. Group 3: Market Position and Future Outlook - Hisense anticipates that 2025 will be a pivotal year for the promotion of RGB-Mini LED technology, with expectations of a 10%-20% price reduction annually as technology matures [5][10][11]. - The company is expanding its global production capacity, with stable mass production in its Vietnam factory and plans for further expansion in regions like South America, the Middle East, and Africa [11]. - Despite competition from global giants like Samsung and Sony, Hisense maintains a leading position in the high-end display market due to its first-mover advantage and patent strategy [10][11].

Core Viewpoint - The article highlights the innovative advancements of Hisense Group, particularly the launch of the RGB-MiniLED display technology, which positions the company as a leader in the global display industry and showcases China's manufacturing capabilities [3][4][5]. Group 1: Technological Innovation - Hisense has introduced the RGB-MiniLED technology, which surpasses traditional LCD technology by using red, green, and blue Mini LED chips as backlight sources, achieving three times the control precision of traditional LCDs and superior color performance compared to OLED [3][4]. - The development of the AI picture quality chip, XinXin H7, represents a significant leap in display technology, marking a transition from "catching up" to "defining" in the global display chip sector [4]. Group 2: Company Growth and Market Position - Hisense has evolved from a small factory in 1969 to a multinational corporation, currently ranking second globally in TV shipments for three consecutive years and leading refrigerator sales in seven countries [5]. - The company emphasizes quality as the foundation of its brand, having won multiple national and Asian quality awards, and is recognized as one of the top ten global brands from China [5]. Group 3: Global Strategy and Market Penetration - Hisense has adopted a unique "build ships to go to sea" strategy, focusing on its own brand rather than OEM production, which has yielded significant returns [6]. - The company has successfully tailored products to different cultural contexts, such as designing specific refrigerators for South African and Middle Eastern markets, enhancing its global brand recognition through sponsorship of major sports events [6][7]. Group 4: Industry Ecosystem and Regional Impact - As a leading enterprise in Shandong's smart home appliance industry, Hisense is driving regional economic growth by attracting investments from 25 industry chain companies in 2024, with plans to increase this number to 28 by 2025 [8]. - The company aims to create a mutually beneficial industrial ecosystem, contributing to the high-quality development of Shandong and enhancing the reputation of local brands [8].

Core Insights - The article highlights the transformation of Shandong manufacturing, showcasing a coalition of innovative companies that prioritize quality and technology over traditional practices [1][3][4] Group 1: Quality as a Core Principle - Shandong enterprises view "quality" as an ingrained survival principle rather than a mere slogan, exemplified by Huaguang Guoci's achievement of a 97% product qualification rate after overcoming significant challenges [3][4] - Hisense emphasizes quality through advanced AI inspection systems, which have contributed to the company securing the second-largest global market share in televisions [3][4] - The commitment to quality extends to Luhua, which has invested eight years in developing high oleic peanut seeds, resulting in an oil with over 75% oleic acid content [3][4] Group 2: Technological Innovation - The article discusses Shandong's response to "bottleneck" technologies, with companies like Furuida showcasing groundbreaking products such as the "287 mask" and advancements in royal jelly acid synthesis [4][5] - Hisense's development of the "Xinxin H7" chip represents a decade-long effort to break foreign monopolies and set new standards in 8K display technology [4][5] Group 3: Brand Narrative and Cultural Integration - Shandong companies are effectively merging technology with cultural elements to enhance brand value, as seen with Huaguang Guoci's cultural products that resonate with traditional aesthetics [5][6] - Hisense leverages sports marketing to enhance global brand recognition, positioning itself as a leader in localized product innovation [5][6] - Furuida's integration of cultural themes into its product offerings illustrates the dual approach of combining technology with cultural significance to elevate brand identity [6] Group 4: Collaborative Evolution of the Industry - The evolution of Shandong's industrial landscape is characterized by leading companies driving collaborative innovation across the supply chain, transforming "Good Products from Shandong" into a collective achievement rather than individual success [6] - The narrative emphasizes that true brand ascendance is rooted in a commitment to quality and the relentless pursuit of excellence [6]