其中，海信是全球首个实现RGB-Mini LED量产的电视厂商，此次除了携首款量产产品116英寸RGB- Mini LED电视UX亮相展会外，还发布了新一代的RGB-Mini LED电视U7S Pro。 2025年的IFA（德国柏林国际消费电子展），中日韩三国头部企业围绕RGB-Mini LED技术展开了正面 交锋。 三星则在IFA展上展出了首款采用RGB-Mini LED技术的115英寸RGB Micro LED电视，索尼也紧随其 后，携自研的RGB高密度LED显示系统参展。 而之所以各个主流厂商都转向RGB-Mini LED技术，主要在于传统显示技术中，色彩往往受限于背光方 式 —— 比如单色背光只能调亮度，二维控光难以兼顾亮度与色彩精度。 但RGB-Mini LED不同，通过独立控制RGB三原色芯片的色彩和亮度，让色彩空间突破了行业瓶颈。在 色彩覆盖上，RGB-Mini LED的光谱曲线更贴近自然原色，色域范围远超QD-Mini LED。 RGB Mini LED，从小众到主流 海信视像科技总裁 李炜 "可以看到，RGB Mini LED技术已经得到了主流显示厂商的认可，大家都不约而同的进入这个赛道，并 ...

Core Viewpoint - The article highlights the innovative advancements of Hisense Group, particularly the launch of the RGB-MiniLED display technology, which positions the company as a leader in the global display industry and showcases China's manufacturing capabilities [3][4][5]. Group 1: Technological Innovation - Hisense has introduced the RGB-MiniLED technology, which surpasses traditional LCD technology by using red, green, and blue Mini LED chips as backlight sources, achieving three times the control precision of traditional LCDs and superior color performance compared to OLED [3][4]. - The development of the AI picture quality chip, XinXin H7, represents a significant leap in display technology, marking a transition from "catching up" to "defining" in the global display chip sector [4]. Group 2: Company Growth and Market Position - Hisense has evolved from a small factory in 1969 to a multinational corporation, currently ranking second globally in TV shipments for three consecutive years and leading refrigerator sales in seven countries [5]. - The company emphasizes quality as the foundation of its brand, having won multiple national and Asian quality awards, and is recognized as one of the top ten global brands from China [5]. Group 3: Global Strategy and Market Penetration - Hisense has adopted a unique "build ships to go to sea" strategy, focusing on its own brand rather than OEM production, which has yielded significant returns [6]. - The company has successfully tailored products to different cultural contexts, such as designing specific refrigerators for South African and Middle Eastern markets, enhancing its global brand recognition through sponsorship of major sports events [6][7]. Group 4: Industry Ecosystem and Regional Impact - As a leading enterprise in Shandong's smart home appliance industry, Hisense is driving regional economic growth by attracting investments from 25 industry chain companies in 2024, with plans to increase this number to 28 by 2025 [8]. - The company aims to create a mutually beneficial industrial ecosystem, contributing to the high-quality development of Shandong and enhancing the reputation of local brands [8].

Core Insights - The article highlights the transformation of Shandong manufacturing, showcasing a coalition of innovative companies that prioritize quality and technology over traditional practices [1][3][4] Group 1: Quality as a Core Principle - Shandong enterprises view "quality" as an ingrained survival principle rather than a mere slogan, exemplified by Huaguang Guoci's achievement of a 97% product qualification rate after overcoming significant challenges [3][4] - Hisense emphasizes quality through advanced AI inspection systems, which have contributed to the company securing the second-largest global market share in televisions [3][4] - The commitment to quality extends to Luhua, which has invested eight years in developing high oleic peanut seeds, resulting in an oil with over 75% oleic acid content [3][4] Group 2: Technological Innovation - The article discusses Shandong's response to "bottleneck" technologies, with companies like Furuida showcasing groundbreaking products such as the "287 mask" and advancements in royal jelly acid synthesis [4][5] - Hisense's development of the "Xinxin H7" chip represents a decade-long effort to break foreign monopolies and set new standards in 8K display technology [4][5] Group 3: Brand Narrative and Cultural Integration - Shandong companies are effectively merging technology with cultural elements to enhance brand value, as seen with Huaguang Guoci's cultural products that resonate with traditional aesthetics [5][6] - Hisense leverages sports marketing to enhance global brand recognition, positioning itself as a leader in localized product innovation [5][6] - Furuida's integration of cultural themes into its product offerings illustrates the dual approach of combining technology with cultural significance to elevate brand identity [6] Group 4: Collaborative Evolution of the Industry - The evolution of Shandong's industrial landscape is characterized by leading companies driving collaborative innovation across the supply chain, transforming "Good Products from Shandong" into a collective achievement rather than individual success [6] - The narrative emphasizes that true brand ascendance is rooted in a commitment to quality and the relentless pursuit of excellence [6]