发布会现场，"我们不想跟随，我们要定义。"海信集团控股股份有限公司副总裁、品牌部总经理朱书琴掷地有声的话语道出了海信科技 创新的底气。 从"青岛无线电二厂"到"世界显示革命者"：海信的科技长征 海信的崛起之路，是一部典型的"技术逆袭史"。1969年，海信从青岛一家十几人的地方小厂起步，如今已成长为拥有完善品牌矩阵的跨 国集团，智能家电市场地位全球领先：电视出货量连续3年稳居全球第二，冰箱在7国销量登顶。但海信从未满足于既有成就，而是以"技 术立企"为信仰，持续向半导体、智慧能源等高新领域拓展，构筑起多元发展优势。 7月23日下午，省政府新闻办在山东省产品质量检验研究院举行"产业链上的山东好品牌"现场记者见面会，本次发布会以"链"出新生活 ——山东打造品牌建设新范式为主题推介企业产品、讲述品牌建设故事。 "质量是品牌的基石，是我们走向世界的底气。"朱书琴强调，海信内部流传着一句话：质量就是人品。从搭建家庭光照环境无极光控系 统到运用AI视觉技术检验电视机装配质量，海信在用户看不见的细节处同样下足硬功夫。正是这种对品质的极致追求，让海信连续斩获 两次全国质量奖、一次亚洲质量卓越奖，成为"中国全球化品牌10强"九连 ...

Core Insights - The article highlights the transformation of Shandong manufacturing, showcasing a coalition of innovative companies that prioritize quality and technology over traditional practices [1][3][4] Group 1: Quality as a Core Principle - Shandong enterprises view "quality" as an ingrained survival principle rather than a mere slogan, exemplified by Huaguang Guoci's achievement of a 97% product qualification rate after overcoming significant challenges [3][4] - Hisense emphasizes quality through advanced AI inspection systems, which have contributed to the company securing the second-largest global market share in televisions [3][4] - The commitment to quality extends to Luhua, which has invested eight years in developing high oleic peanut seeds, resulting in an oil with over 75% oleic acid content [3][4] Group 2: Technological Innovation - The article discusses Shandong's response to "bottleneck" technologies, with companies like Furuida showcasing groundbreaking products such as the "287 mask" and advancements in royal jelly acid synthesis [4][5] - Hisense's development of the "Xinxin H7" chip represents a decade-long effort to break foreign monopolies and set new standards in 8K display technology [4][5] Group 3: Brand Narrative and Cultural Integration - Shandong companies are effectively merging technology with cultural elements to enhance brand value, as seen with Huaguang Guoci's cultural products that resonate with traditional aesthetics [5][6] - Hisense leverages sports marketing to enhance global brand recognition, positioning itself as a leader in localized product innovation [5][6] - Furuida's integration of cultural themes into its product offerings illustrates the dual approach of combining technology with cultural significance to elevate brand identity [6] Group 4: Collaborative Evolution of the Industry - The evolution of Shandong's industrial landscape is characterized by leading companies driving collaborative innovation across the supply chain, transforming "Good Products from Shandong" into a collective achievement rather than individual success [6] - The narrative emphasizes that true brand ascendance is rooted in a commitment to quality and the relentless pursuit of excellence [6]

Core Viewpoint - The FIFA Club World Cup 2025 has officially announced its top 8 teams, including Real Madrid and Manchester City, with a total prize pool of $1 billion, igniting global fan enthusiasm. Hisense, as the first global official partner and VAR technology supplier, is leveraging this event to showcase its cutting-edge RGB-Mini LED technology [1][2][6]. Group 1: Hisense's Role in the FIFA Club World Cup - Hisense's RGB-Mini LED technology has been pivotal in enhancing the viewing experience during the FIFA Club World Cup, with its large-screen TVs providing superior picture quality and performance [4][5]. - The VAR system, supported by Hisense's specialized display equipment, successfully disallowed a goal due to a foul, demonstrating the effectiveness of their technology in critical game situations [2][3]. - Hisense's advertising presence at the event emphasizes its commitment to merging sports and technology, showcasing its products as essential for an optimal viewing experience [1][2]. Group 2: Technological Advancements - The RGB-Mini LED technology offers significant improvements over traditional TVs, including enhanced color accuracy and motion clarity, addressing common issues like blurriness and lag during fast-paced sports [4][8]. - Hisense's RGB-Mini LED TVs have achieved a 180% year-on-year increase in global shipments for 100-inch and larger models, capturing a 56.7% market share, positioning the company as a leader in this segment [7][8]. - The technology's ability to maintain high performance in various lighting conditions, including direct sunlight, sets a new standard for viewing experiences [8][9]. Group 3: Industry Impact and Future Prospects - Hisense's advancements in RGB-Mini LED technology mark a significant milestone in the display industry, transitioning from traditional methods to innovative solutions that redefine viewing experiences [10][14]. - The company's commitment to research and development has led to breakthroughs in chip technology and backlight systems, establishing it as a frontrunner in the global display market [12][13]. - The success of RGB-Mini LED technology at major sporting events signifies a shift in the industry from "made in China" to "created in China," highlighting the country's growing influence in display technology [14].