Core Insights - The "post-exam economy" is emerging as a significant trend among high school graduates, characterized by a surge in consumption related to travel, electronic products, and personal development activities [1][8]. Travel Consumption - High school graduates are increasingly engaging in emotional consumption, with travel being a primary focus. For instance, a graduate from Hubei took a spontaneous trip to Chongqing right after the exams, benefiting from various discounts offered to graduates [2][3]. - Data from Ctrip indicates that travel product bookings surged by 88% from June 9 to June 11, with many graduates opting for immediate travel post-exams, viewing it as a rite of passage [3]. Electronic Products - There is a notable increase in "reward-based consumption," particularly in electronic products such as smartphones, computers, and tablets, as parents purchase these items as rewards for their children after exams. Sales of these products have peaked during this period [4]. - Promotions during the 618 shopping festival have further boosted sales, with some products seeing a sales increase of 40% to 50% [4]. Personal Development - Graduates are also focusing on personal development activities, such as obtaining driving licenses and engaging in fitness training. Many graduates are enrolling in driving schools and gyms to prepare for their next life stages [6]. - The demand for corrective procedures, such as vision and dental corrections, has also risen, with Meituan reporting a 108% increase in vision surgery orders and nearly 30% growth in dental procedures [7][8]. Market Trends - The consumption preferences of high school graduates are shifting towards personalized and experiential products, driving market upgrades and product iterations [5]. - The "post-exam economy" is not just a short-term consumption spike but a reflection of the evolving needs and preferences of young consumers, suggesting a need for businesses to adapt and enhance their offerings [8].

Core Insights - The article discusses the evolving fitness habits among young people, highlighting that fitness has become a popular lifestyle choice and a common topic of conversation among the youth [4][6][71] - A survey conducted by "后浪研究所" reveals diverse motivations for fitness, including health, stress relief, and personal satisfaction, rather than solely aesthetic goals [20][71] Group 1: Demographics and Participation - The survey included a diverse demographic, with 46.2% male and 53.8% female participants, predominantly from the post-90s and post-95s generations [7][8] - Young people engage in fitness an average of 3.3 times per week, with each session lasting approximately 1.3 hours, indicating a strong commitment to fitness as part of their lifestyle [8][10] Group 2: Fitness Preferences and Goals - The survey indicates that fitness goals vary significantly between genders, with men focusing on muscle gain and women prioritizing core strength and overall health [21][30] - The preferred fitness activities show a gender divide, with men favoring weight training and women leaning towards group classes and personal training [23][24] Group 3: Spending and Consumption Trends - On average, women spend 996.3 yuan monthly on fitness, which is over 200 yuan more than men, reflecting a trend of higher investment in fitness among female participants [41][42] - A significant majority (74.1%) of respondents prefer budget-friendly alternatives to high-end fitness products, indicating a shift towards practical spending in fitness [45][46] Group 4: Attitudes Towards Fitness - The article emphasizes that fitness is increasingly viewed as a means of self-improvement and personal enjoyment rather than a chore, with many young people seeking a balance between fitness and other life aspects [71][72] - The survey results suggest that young individuals are moving away from traditional fitness norms, focusing instead on personal satisfaction and well-being [20][71]

Core Viewpoint - Fitness has become a standard part of young people's lives, akin to a common topic of conversation, with a notable increase in enthusiasm among younger generations, particularly those born after 2000, who score 7.63 in fitness enthusiasm [1][2]. Group 1: Fitness Engagement Among Different Age Groups - The fitness enthusiasm scores for different age groups are as follows: 00s at 7.63, 90s at 7.55, 85s at 7.49, and 95s at 7.54 [2]. - Over 50% of young people spend more than 1 hour per workout, indicating a strong commitment to fitness [3]. Group 2: Average Workout Duration and Frequency - The average workout duration for young people is 1.3 hours, typically consisting of 1 hour of strength training and 15 minutes of running [5]. - Young people average 3.3 workouts per week, indicating a frequent engagement in fitness activities [7]. Group 3: Fitness Preferences by Occupation - Freelancers show the highest fitness enthusiasm with a score of 7.83, followed by government employees and those in public institutions [6]. - The highest workout frequency is also seen among freelancers, averaging 3.66 times per week [7]. Group 4: Dietary Habits and Fitness Goals - Over 64% of young people control their diet to some extent, but many do not strictly limit their food intake, indicating a balanced approach to fitness and nutrition [9][8]. - The purposes of fitness have diversified, with many engaging in exercise for stress relief and overall health rather than solely for aesthetic goals [10]. Group 5: Gender Differences in Fitness Preferences - Both genders prefer to work out independently, with 71.4% of men and 50.1% of women choosing to exercise in gyms alone [14]. - Men show a higher preference for weight training, while women are more inclined to seek personal trainers or participate in group classes [15]. Group 6: Fitness Equipment and Spending - Women spend an average of 996.3 yuan per month on fitness, which is over 200 yuan more than men, who spend 755.8 yuan [31]. - A significant majority (74.1%) of young people prefer budget-friendly fitness gear over high-end brands, reflecting a trend towards practical spending [32]. Group 7: Evolving Fitness Culture - The definition of fitness has expanded beyond weight loss and muscle gain to include mental well-being and personal satisfaction, with young people increasingly viewing fitness as a form of self-care [60][61].