Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].

Core Points - The article discusses the collaborative development and mutual empowerment between Baiyun District and Mazhang District, highlighting the achievements and ongoing initiatives in cultural heritage, economic development, and community welfare [3][4][25]. Financial Support and Investment - Baiyun District has invested a total of 120 million yuan in financial support over the past two years, implementing 41 assistance projects and raising an additional 8.043 million yuan from various social sources [3]. - The total investment from 28 enterprises attracted to Mazhang District amounts to 9.6 billion yuan [3]. Cultural and Heritage Initiatives - The "Cultural and Natural Heritage Day" event showcased the cultural products developed through Baiyun's support, including the launch of a creative design competition for packaging "intangible cultural heritage" gifts [3][4]. - The promotion of local cultural assets, such as the "Mazhang Six Treasures," has increased the district's visibility and reputation [15][21]. Economic Development and Industrial Growth - The integration and optimization of the Mazhang Economic Development Zone have been approved, focusing on key industries such as forestry, high-end equipment, and supporting sectors like seafood processing and biomedicine [13][14]. - New projects have been initiated, with five new industrial projects already under construction, reflecting a "land immediately operational" approach [14]. Community and Infrastructure Development - Significant investments have been made in educational and healthcare services, including training nearly 2,000 teachers and improving medical resources for children in need [23][24]. - Infrastructure projects, such as the establishment of a public transportation system, have enhanced connectivity for residents, benefiting around 200,000 people [22][24]. Collaborative Framework and Future Outlook - The "reverse flying land" model has been established to facilitate resource exchange and collaboration between Baiyun and Mazhang, enhancing the region's attractiveness to businesses and talent [20][21]. - The ongoing efforts aim to create a sustainable and prosperous future for both districts, focusing on industrial strength, rural beauty, and the wealth of the populace [26].

Core Viewpoint - The 2025 Intangible Cultural Heritage Video Creation Conference aims to explore new digital pathways for the dissemination of intangible cultural heritage through collaboration between inheritors and creators, emphasizing the importance of digital communication in preserving traditional culture [1][2]. Group 1: Conference Overview - The conference, co-hosted by various organizations, opened on May 24 in Wuyuan, Jiangxi Province, featuring over 200 intangible cultural heritage inheritors and nearly 100 young creators [1]. - The theme "Vision of Intangible Heritage, Creating the Future" focuses on building a new ecosystem for the dissemination of intangible cultural heritage through professional training, on-site creation, and result exhibitions [1]. Group 2: Key Initiatives - The conference launched the "Youth Intangible Heritage Video Creation Nurturing Action," which will provide support through traffic incentives and creative encouragement to cultivate new talent [1]. - A "check-in route" showcasing over a hundred live performances of intangible cultural heritage, including traditional dance and embroidery, was introduced to provide immersive experiences [1]. Group 3: Role of Li Ziqi - Li Ziqi was appointed as the "Intangible Heritage Promotion Ambassador" and "Chief Consultant for the Youth Intangible Heritage Video Creation Nurturing Action," marking her transition from content creator to industry ecosystem builder [1]. - Li Ziqi emphasized the significance of digital communication as a vital medium for transmitting traditional culture and called for more young creators to participate in preserving traditional crafts [1]. Group 4: Future Prospects - The conference will continue until May 26, aiming to inject new vitality into intangible cultural heritage through deep collaboration between inheritors and creators in the digital age [2].