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非遗“新”传人们,动力从何而来
Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].
协同发展,双向赋能!白云麻章新型结对帮扶协作广度深度不断拓展
Nan Fang Nong Cun Bao· 2025-06-10 07:05
协同发展,双向 赋能!白云麻章 新型结对帮扶协 作广度深度不断 拓展_南方+_南 方plus 6月8日上午,2005年湛江市"文化和自然遗产日"系列活动暨湛江市院校非遗联盟启动仪式在湛江市麻章 区太平镇东岸村上演。 今年湛江市"文化和自然遗产日",不仅现场展示白云帮扶麻章打造的麻章IP文创产品,还正式启动麻章 区"非遗手信"包装礼盒创意设计征集活动,聚力提升麻章美誉度。 6月8日,也是白云区与麻章区建立对口帮扶协作机制2周年。2年来,白云累计投入财政帮扶资金1.2亿 元,实施帮扶项目41个,筹集社会各方面帮扶资金804.3万元,累计消费帮扶近300万元,引导28企业到 麻章投资,总投资额96亿元。白云区对口帮扶麻章区工作170余次登上省级以上主流媒体,其中15次获 央级媒体报道。 今年也是广东省"百千万工程"三年初见成效之年,也时值习近平总书记视察湛江麻章2周年,白云派驻 麻章工作组(以下简称工作组)始终带着使命、带着感情、带着责任投身麻章热土,奋力书写帮扶协作 新答卷。 女 ed the 图 唯就在款效力 但然后门" 民和同 202594 ar 15.4.2.0 77 e . i d e 球 註旋新版務 版 ...
李子柒,有新身份!
券商中国· 2025-05-25 09:58
5月24日,由中国非物质文化遗产保护协会、江西省上饶市人民政府以及多家新媒体平台共同主办的2025非遗 视频创作大会在江西省婺源县婺女洲景区开幕。 发布仪式上, 李子柒非遗工作站负责人李子柒获聘中国非物质文化遗产保护协会"非遗推广大使"及"青年非遗 视频创作哺育行动总顾问" 。 责编:刘珺宇 校对:苏焕文 百万用户都在看 超级空头,突袭! 北交所,突然大异动!发生了什么? 直线拉升!特朗普,突然宣布! 哈佛大学,突发! 最新!特朗普,签了! 违法和不良信息举报电话:0755-83514034 邮箱:bwb@stcn.com 依托婺源国家级徽州文化生态保护区资源,大会精心打造非遗"五好"场景,并推出"非遗打卡路线",集中呈现 傩舞、徽剧、蜀绣等百余项非遗活态展演场景,参会者可在实景中沉浸式体验传统工艺与现代创意的交融。 据悉,大会将持续至5月26日,通过传承人与创作者的深度合作,为非遗注入数字化时代的新活力。 李子柒自2015年起通过短视频创作走进大众视野。2021年7月14日,李子柒的社交媒体账号在更新完《柴米 油盐酱醋茶》后,因陷入风波停更1200多天。2024年11月12日,李子柒发布停更后的首条短视频, ...