以下文章来源于20社 ，作者罗立璇 贾阳 20社 . 关注年轻人的钱包、工作和生活。 因为它非常小，一支只有42g，而且甜筒里的雪糕只有一点点，完全戳中了爱吃可爱多脆皮尖尖最后 一口的用户群体。几口就吃完了，几乎没有热量心理负担。 光明的冰砖也变成了"冰格"，一块30g，一两口的分量，甚至被开发出了新吃法——早上咖啡里放一 颗当雪顶。 来源丨20社（ID： quancaijing_20she ） 作者丨 罗立璇 贾阳 图源丨Midjourney 迷你为什么是一种重要创新 中街的mini亲子分享装，更是一支只有20g，令人忍俊不禁。 今年夏天，我身边的人几乎都买了盒马的一款mini巧克力甜筒冰淇淋，并积极向我安利。 打开本土的生鲜电商平台，原本就比山姆分量小的烘焙、甜品，如今进一步mini化，变成了2颗装、1 颗装。 以往并非没有mini冰淇淋、mini零食，不过近一段时间，这种风潮似乎越来越强盛。 去年年中，可口可乐中国再推248ml的口袋瓶。多年前可口可乐就推出了200ml的mini罐，当时的理 念是"健康"。 新的考量则是让消费者觉得更便宜，"契合现代人快节奏生活方式，降低消费者初次尝试门槛"。这也 是可 ...

Core Viewpoint - The article discusses the evolving landscape of ice cream products, highlighting the trend of creative and unconventional flavors that appeal to younger consumers, reflecting a shift in consumer preferences and market dynamics. Group 1: Trends in Ice Cream Products - The current ice cream offerings in convenience stores are increasingly unconventional, with products like chicken leg ice cream and various themed flavors becoming popular among younger consumers [4][10][39]. - The emergence of creative ice cream products is driven by a younger generation of product developers who prioritize innovation and unique flavor combinations [39][41]. - The pricing of ice cream has increased due to the use of higher quality ingredients, as consumers have become more discerning about the products they purchase [42]. Group 2: Consumer Behavior and Market Dynamics - Younger consumers are willing to spend more on unique ice cream experiences, as evidenced by the popularity of novelty items like hamburger ice cream and ice cream meal combos [14][17][38]. - The article reflects a generational shift in taste and consumption patterns, with younger consumers embracing new and creative food experiences that differ significantly from traditional offerings [20][42]. - The nostalgia for traditional ice cream products contrasts with the current trend of innovative flavors, indicating a broader cultural shift in food consumption [25][33].