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Core Viewpoint - The electric two-wheeler industry is experiencing a recovery in revenue and profit in the first half of 2025, driven by the "old-for-new" policy promoting sales growth [2][10]. Group 1: Financial Performance - In the first half of 2025, the company's operating revenue reached 19.19 billion yuan, a year-on-year increase of 33.0%, while net profit was 1.65 billion yuan, up 59.5% year-on-year [3][11]. - The gross margin for the first half of 2025 was 19.6%, an increase of 1.6 percentage points year-on-year, and the net margin was 8.6%, up 1.4 percentage points year-on-year, marking the highest gross margin since 2017 and a record high for net margin [5][11]. - The comprehensive expense ratio slightly decreased to 10.4%, down 0.3 percentage points year-on-year, with sales, management, R&D, and financial expense ratios showing minor fluctuations [4][16]. Group 2: Product and Market Strategy - The company is focusing on new product development and expanding its store network, with the launch of new models aimed at different consumer segments, including the "Morden" series targeting female users [6][19]. - The company held a global retail summit in December 2024 to outline its development plans for 2025, expecting a positive transformation in sales and profits [6][7]. - The company is actively expanding into the Southeast Asian market, with production bases established in Vietnam and Indonesia, aiming to enhance production capacity and sales networks [8][28]. Group 3: Sales and Distribution - The company has significantly increased its distribution channels, with 40,000 sales points and 4,000 distributors by 2023, which is expected to further improve under the "old-for-new" policy in 2025 [27]. - The company plans to continue enhancing its channel coverage to better reach end consumers, which is anticipated to support ongoing sales and profit recovery [27][18].

Investment Rating - The report maintains an "Outperform the Market" rating for Yadea Holdings (01585.HK) [6][29] Core Insights - Yadea Holdings is expected to face revenue and profit declines in 2024 due to national inspections and inventory reduction, with a projected revenue of 28.24 billion yuan, down 18.9% year-on-year, and a net profit of 1.27 billion yuan, down 51.8% [1][8] - The company aims to recover in 2025 by enhancing new product development and expanding its store network, with expectations of improved sales and profits [3][29] - The company is actively expanding into the Southeast Asian market, which is anticipated to become a new growth curve, with production capacity in Vietnam and Indonesia expected to reach 3 million units annually [3][28] Summary by Sections Financial Performance - In 2024, Yadea's gross margin is projected to be 15.2%, a decrease of 1.7 percentage points year-on-year, and the net margin is expected to be 4.5%, down 3.1 percentage points [2][17] - The company has maintained a high level of R&D investment, with R&D expense ratio increasing to 4.1% in 2024, up 0.6 percentage points from 2023 [2][19] Revenue and Profit Forecast - The revenue forecast for 2025 is set at 37.27 billion yuan, representing a 32% increase, with net profit expected to rebound to 2.70 billion yuan, a 112.4% increase [4][29] - The earnings per share (EPS) for 2025 is projected to be 0.87 yuan, with corresponding price-to-earnings (PE) ratios of 16 for 2025, 14 for 2026, and 12 for 2027 [4][29] Market Strategy - Yadea held a global retail summit in December 2024 to outline its development plans for 2025, focusing on technology innovation, product manufacturing, brand marketing, and retail upgrades [3][21] - The company launched the "Modern" series of new vehicles in February 2025, targeting female consumers and addressing product gaps [3][22] Southeast Asia Expansion - Yadea's strategy includes significant investments in Southeast Asia, with a new factory in Indonesia expected to enhance production capabilities to 3 million units annually [3][28][31]