Core Viewpoint - Zhejiang Province is significantly increasing its support for the exhibition industry, with a focus on high-quality development and consumption upgrade through a series of policy measures outlined in the "Several Measures to Accelerate the Promotion of Exhibition Economy and Consumption" [1][3]. Group 1: Policy Initiatives - The Zhejiang Provincial Department of Commerce has released three batches of exhibition directories this year, indicating a larger scale and number compared to previous years [1]. - The "Several Measures" aim to enhance the branding, internationalization, scale, and specialization of exhibitions in Zhejiang [1]. - By 2027, the measures intend to effectively convert attendees and exhibitors into consumer populations, boosting local consumption [3]. Group 2: Economic Impact - The exhibition industry in Zhejiang is reported to have a 1:9 economic driving effect, where one unit of direct income from exhibitions can generate nine units of related industry income, impacting sectors such as accommodation, catering, transportation, and tourism [3]. - In 2023, Zhejiang hosted 783 large-scale exhibition events, a 340% increase year-on-year, recovering to 83% of the pre-pandemic levels of 2019 [1]. Group 3: Industry Characteristics - Each city in Zhejiang has distinctive exhibitions, such as the West Lake International Expo in Hangzhou and the China-Central and Eastern European Countries Expo in Ningbo, showcasing the region's diverse industrial strengths [1]. - The exhibition industry in Zhejiang is characterized by a shortage of composite talents with international perspectives and industry knowledge, primarily consisting of small and medium-sized enterprises [4]. Group 4: Challenges and Competition - There is a notable issue of homogenization in exhibitions within Zhejiang, with many lacking differentiated themes and overlapping products, leading to insufficient precision in customer matching [5]. - The province is working to attract international exhibition groups, but it requires time to enhance its international competitive capabilities [5].

Core Insights - The Zhejiang Free Trade Zone has achieved significant growth in trade and investment, with total import and export volume expected to exceed 1 trillion yuan in 2024, up from approximately 480 billion yuan in 2020 [1][2] - The zone has introduced 690 institutional innovations, including 193 national firsts, and attracted over 17,000 registered enterprises, with more than 3,000 being foreign-funded [2] Group 1: Economic Performance - The Zhejiang Free Trade Zone contributed 19.2% of the province's foreign trade, 17.6% of foreign investment, and 8.9% of tax revenue, despite occupying less than 1/400 of the province's area [1] - The Ningbo area has seen a 25.5% year-on-year increase in offshore trade revenue, reaching 6.8 billion USD in the first half of the year [3] Group 2: Sectoral Highlights - The Zhoushan area has become one of the fastest-growing cities in the Yangtze River Delta, with an average GDP growth of 8.4% since its establishment [2] - The Jinhua area has achieved a significant milestone with the output value of new energy vehicles and key components surpassing 100 billion yuan for the first time in 2024 [3] Group 3: Technological Advancements - Hangzhou has seven companies in the artificial intelligence sector with revenues exceeding 10 billion yuan, and its computing power ranks second in the country [4][5] - The city has also established itself as a national pilot zone for cross-border e-commerce, with exports reaching 38.74 billion yuan in the first half of the year, a 37.9% increase year-on-year [5]

与此同时，《方案》还明确完善"1＋3＋N"总体布局。其中，"1"即全球数字贸易博览会；"3"指3中心， 即杭州、宁波、义乌；"N"指鼓励其他城市特色化打造N个数字贸易标志性项目或应用场景，从而切实 提升数字领域资源配置力、全球辐射力、制度创新力、国际竞争力，增强数字贸易话语权、定价权、规 则权，打造数字贸易强省。 为了推进高能级跨境电商国际枢纽省建设，加快发展数字订购贸易，《方案》提出，要加快跨境电商赋 能产业带，发展"直播＋平台＋跨境电商"融合模式，提升跨境电商海外服务能力。 浙江是跨境电商的先行者，在全国率先实现了跨境电商综试区全省域覆盖，其跨境电商出口规模稳居全 国前列。近年来，当地跨境电商快速发展。2025年上半年，浙江跨境直购方式出口971.7亿元，增长 79.7%。 到2027年，数字贸易规模位居全国前列，基本建成全球数字贸易中心。到2035年，数字交付贸易形成明 显特色优势，数字订购贸易国际影响力显著提升，全面建成全球数字贸易中心。 最新发布的《浙江省数字贸易改革创新发展实施方案》（下称《方案》）明确提出两个阶段目标。 早在2021年，《浙江省数字经济发展"十四五"规划》提出，到2025年数字贸 ...