在会上，面对"正餐连锁品牌如何实现年轻化转型"，周延龙结合全聚德的实践经验，认为品牌年轻化的关键是如何在守正创新这样一个大的框架之下，既做好原汁原味的技艺的传承，也做好表达 首先是打造新场景。周延龙介绍，面对新消费市场的个性化、主题化就餐场所需求，全聚德在北京地区3家超大型主力门店中进行了主题化改造。在和平门店打造了跨度为三层的立体"空中四合院 第二个维度是新产品。周延龙以新菜单为例，目前品牌新菜单的菜品分为讲究菜、创新菜、自选菜，其中前两者只占了三成，却贡献了销售收入的50%，"这说明我们针对年轻化市场进行的优秀 新渠道是第三个维度，周延龙重点分享了全聚德线上商城——全记货铺的快速增长经验，以及与许多平台进行的线上线下合作，以便更好地满足不同客户群体的需求。值得一提的是，品牌与外卖平 最后，周延龙认为，所有这些努力归结到一点就是为老字号注入"新内容"。"老字号不缺故事，但需要有新的内容、以新的方式去讲述。"周延龙介绍，全聚德活用自身博物馆资源，今年开展了 【环球网消费综合报道】11月7日，由商务部主办的中华老字号国际交流活动暨第五届中华老字号创新发展大会在上海举行。作为第八届中国国际进口博览会的重要配套活动 ...

Core Viewpoint - The company expects a net profit of 11 million to 14 million yuan for the first half of 2025, despite facing significant market pressure in the restaurant industry due to fluctuating consumer demand and market conditions [1][2]. Group 1: Financial Performance - The company forecasts a net profit attributable to shareholders of 11 million to 14 million yuan for the first half of 2025 [1]. - The restaurant industry continues to experience substantial market pressure, with a slowdown in growth momentum for market demand [1]. Group 2: Strategic Initiatives - The company is actively enhancing service quality, innovating menu offerings, and refreshing consumer experiences to adapt to changing market conditions [1]. - Full integration of "scene + culture" elements is being pursued to create a new framework of "product + service + scene," aimed at improving service quality and providing high value dining experiences [1][2]. Group 3: Online and Offline Expansion - The company has accelerated its online presence by partnering with "JD Express" for delivery services, enhancing operational efficiency through online ordering and data analysis [2]. - New themed restaurants have been opened to attract consumers, including the first direct-operated store in Hainan, expanding the company's national footprint [2]. Group 4: Product Development and Channel Expansion - The company has launched new products that align with contemporary consumer needs and engaged in cross-marketing with well-known IPs to diversify its offerings [2]. - Collaborations with major retail chains like 711 and RT-Mart have been strengthened, and community convenience stores have been established to penetrate high-frequency consumption scenarios [2].