近日，香飘飘食品股份有限公司一则对外投资公告，引发关注。公司宣布以自有资金 1 亿元，认购长沙 泉仲创业投资合伙企业（有限合伙）份额，占比13.29%。这一动作，正值香飘飘业绩持续承压之际， 引发市场对其战略布局与未来走向的诸多猜想。 业绩滑坡困境：冲泡业务低迷，即饮增长乏力 事实上，这并非香飘飘首次对外投资布局。天眼查数据显示，香飘飘食品股份有限公司共对外投资 31 家企业，投资版图广泛，涵盖营销、供应链、餐饮等多领域。 在供应链方面，对上游原料供应商、中游物流企业等的投资，有助于香飘飘强化供应链稳定性，降低采 购成本，提升配送效率。餐饮领域投资则可能与香飘飘即饮业务产生协同效应。通过与餐饮企业合作， 将即饮产品植入餐厅消费场景，增加产品销售渠道，提升终端销量。此前香飘飘在杭州、成都开设线下 快闪店，便是其探索线下消费场景的尝试，若能与投资的餐饮企业联合开展营销活动，有望进一步激活 线下消费潜力。 回溯香飘飘近年财报，业绩下行态势明显。2024 年，公司实现营业收入 32.87 亿元，同比下降 9.32%； 归母净利润 2.53 亿元，同比下滑 9.67%。踏入 2025 年，首季成绩单更不乐观，营收降至 ...

香飘飘正在试着从各种有可能的渠道，找回自己的消费者"爸爸们"。 为了能够更好的应对更加细碎、分化的渠道，以不断推出的新品，去找到新的"爸爸"，蒋建琪开始了 一场渐进式的内部变革。 过去一年，他把原本独立的产品研发部纳入产品部，把渠道和研发跨部门的拉通在一起，以此将"从 产品到供应链到渠道"这整个链条更紧绷的串成一条线。 如今，香飘飘已经能够做到一个新品从研发到终端，只用两三个月。"我们跟踪过自己产品的上新速 度，在快消品里能算得上第一梯队了。"香飘飘创新中心总经理蒋晓莹说。"但这是与快消品比。与新 茶饮比，我们不算快。我们也在迭代，说实话还没做到极致。" 蒋建琪曾表示，香飘飘要成为奶茶行业的Zara，其意义主要在于小单、快反。从 产品研发到终端销 售，一条线全拉通 。此刻，他正在往这个方向落地。 他们最先盯上的是 零食渠道、山姆以及便利店 。并且，还在线下频开为期一个月的快闪店。 诞生于2005年的香飘飘，作为杯装冲泡奶茶的品类开创者，是享受过市场给予的巨大红利的。"幸福 到什么程度呢？你弄一个产品，勤快一点的，每年拍一次广告，然后拿到湖南卫视、东方卫视，这样 哒哒哒一投放，就可以了。"香飘飘创始人、董事长蒋 ...

Core Viewpoint - The company is actively engaging in product innovation and market exploration, particularly focusing on new tea products and expanding its distribution channels, while also addressing cost management and sales team restructuring. Product Performance - The company has launched new tea products, including "Original Leaf Fresh Brew Light Milk Tea" and "Original Leaf Fresh Brew Milk Tea," which are currently in trial sales in select online and offline regions. The "Original Leaf Fresh Brew" series aims to fill a gap in the gift market and has received positive feedback [2] - The company is exploring new flavors for the "Original Leaf Fresh Brew Light Milk Tea" based on market trends, including "Ming Qian Special Grade Longjing" and "Xin Hui Chen Pi Moonlight White" [2] Meco Fruit Tea Strategy - Meco fruit tea is a core part of the ready-to-drink business, with plans to deepen school channels and explore snack retail and gift channels. New flavors like "Orange Jasmine" and "Mulberry Jasmine" have been introduced [3] - The company is focusing on content marketing to enhance brand communication with consumers [3] Collaboration with Snack Retail Channels - The company is actively developing its snack retail channel, with over 30,000 stores in direct cooperation. Customized products for snack retail channels are currently in trial sales [4] Sales Team Adjustment - In 2024, the company restructured its brewing and ready-to-drink teams to adapt to market changes, with a focus on the brewing team for lower-tier markets and a dedicated team for core cities [5] Distribution Structure of Ready-to-Drink Products - Ready-to-drink products have a significant sales presence in first and second-tier cities, primarily through campus and convenience store channels, with ongoing exploration of snack channels [6] Cost Management Outlook - The company employs a fiscal year price-locking model for procurement and is focused on controlling raw material prices while optimizing costs through packaging updates and lean production [7] Expense Investment Planning - The company plans to maintain a prudent approach to expense investment, with significant investment in the ready-to-drink segment, while ensuring effective cost management to balance profitability [9] Financial Performance - In Q1 2025, the company reported a main revenue of 580 million yuan, a year-on-year decrease of 19.98%, and a net profit of -18.775 million yuan, down 174.47%. The gross margin was 31.19% [9]

证券之星消息，2025年5月15日香飘飘（603711）发布公告称公司于2025年5月13日接受机构调研，前海开 源、财通基金、天风证券参与。 具体内容如下： 问：公司奶茶新品的销售情况？ 答：公司推出的"原叶现泡轻乳茶""原叶现泡奶茶"（黑糖珍珠/糯糯红豆）奶茶新品，开创"原叶现泡"奶茶 新品类。"原叶现泡"系列产品是在之前的"如鲜"燕麦奶茶的产品基础上，继续沿着品牌年轻化、品类健康 化方向进行升级的产品。 问：即饮业务的终端网店数量？ 答：目前，即饮板块的终端网点数量约30万家，公司在短期内暂时不会追求门店数量的大幅增加，而是希 望对现有门店进行深耕。一方面，公司会根据冲泡业务和即饮业务的特点，分别筛选适配的经销商和终端 渠道资源；另一方面，公司会选取一些动销比较好的渠道和门店进行聚焦，集中投放资源和费用，通过产 品的生动化陈列，建立产品势能，营造热销氛围，以带动其他渠道和门店的销售。未来，随着公司即饮业 务系统性运营能力的提升，将会循序渐进地增加即饮终端网点的覆盖率。 问：公司今年即饮业务的渠道规划? 答：今年，公司将保持"稳中求进"的总基调，Meco果茶将重点围绕原点人群和原点渠道做精进，提升原 点人 ...

3）格科微 （景林资产管理香港有限公司参与公司业绩说明会） 调研纪要：2024年格科微实现营业收入63.83亿元，同比增长35.90%，净利润1.87亿元，同比增长 287.20%。2025年一季度营收15.24亿元，同比增长18.21%，净利润-0.52亿元。高端手机CIS产品进展顺 利，1,300万以上像素图像传感器收入超15亿元，占比提升至50%。非手机CIS领域推广400万、800万像 素产品，应用于智慧城市、智慧家居等，车载前装图像传感器研发完成，预计2025年推广。临港工厂获 多项认证，满产状态，实现800万、1,300万、5,000万像素产品量产，2024年销售收入22.46亿元。单芯 片架构产品快速导入，5,000万像素产品大量出货，预计下半年毛利率上升。贸易战对公司影响不大， 已做好预案，积极寻求非美化解决方案。公司对高像素单芯片技术成主流充满信心，非手机产品线推进 400万像素及以上产品量产，加大I眼镜和车规级领域投入。 根据市场公开信息及4月29日披露的机构调研信息，知名私募景林资产近期对5家上市公司进行了调研， 相关名单如下： 1）皇马科技 （上海景林资产参与公司特定对象调研） 调研纪 ...

3）香飘飘 （北京源乐晟资产参与公司特定对象调研&电话会议） 调研纪要：香飘飘在2024年第四季度和2025年第一季度奶茶业务承压，主要因外部环境、内部策略调整 及长期主义理念影响。原叶现泡新品线上线下试销，获得积极反馈，品牌端获得高声量。兰芳园冻柠茶 将优化产品定位，聚焦广东、北京等城市。Meco果茶围绕原点人群和渠道做精进，加强餐饮市场开 拓。公司关注零食量贩渠道，推出定制化产品，覆盖三万家门店。线下快闪店推广新品，获取反馈，品 牌营销效果良好。公司实施财年锁价模式，优化成本端，关注原材料价格走势。线上渠道将发挥品牌推 广和新品测试的作用。即饮业务增长得益于产品差异化、深耕原点渠道、挖掘礼品市场、开拓新渠道。 新品储备包括新口味、定制化产品，探索果蔬茶和养生奶茶方向。 机构简介： 西藏源乐晟资产管理有限公司为北京源乐晟资产管理有限公司的平行公司，在股东结构、公司架构与人 员组成方面均与北京源乐晟资产管理有限公司一致。同时，源乐晟不断加强、完善公司治理，坚持以规 范化的风险管理为基础，以最大化的市场利益为追求，以最透明的监督为鞭策，致力于发展成为中国本 土私募基金的领先者，为高净值人士及高端理财机构提供专业 ...

Core Viewpoint - The company, Xiangpiaopiao, is undergoing its "third entrepreneurship" to innovate its business fundamentals amidst declining performance due to competition from new tea beverage brands and the rise of ready-to-drink tea products [1][3]. Group 1: Financial Performance - In 2024, Xiangpiaopiao reported a revenue of 3.287 billion yuan, a year-on-year decline of 9%, and a net profit of 253 million yuan, down 10% [1]. - In Q1 2025, the company achieved approximately 580 million yuan in revenue, a year-on-year decrease of 19.98%, and a net loss of approximately 18.775 million yuan compared to a net profit of 25.2126 million yuan in the same period last year [1]. Group 2: Market Position and Competition - Xiangpiaopiao has maintained its position as the market leader in the cup-based instant tea segment for 13 consecutive years from 2012 to 2024 [1]. - The company faces significant competition from ready-to-drink tea products and fresh tea beverages, which have penetrated various consumer markets, leading to a decline in the instant tea segment [3]. Group 3: Business Strategy and Innovation - The company is focusing on the health upgrade of its instant tea products as part of its "third entrepreneurship," with a strategy aimed at "healthier categories, younger branding, scenario-based products, and daily consumption" [4]. - Xiangpiaopiao has increased its R&D expenses for five consecutive years, indicating a commitment to innovation, with new products like "original leaf light milk tea" launched in September 2023 [4][8]. - The company has opened two physical tea shops in key locations to rekindle consumer interest in instant tea, achieving significant sales with new product launches [4][6]. Group 4: Future Outlook - Analysts suggest that despite current performance pressures, Xiangpiaopiao is building momentum for recovery through strategic focus and innovation, with expectations for improved performance in 2025 as new products gain traction [8].

Core Viewpoint - The company Xiangpiaopiao (603711.SH) reported strong financial performance for 2024 and Q1 2025, with a focus on its differentiated cup-based beverage strategy to capture market opportunities and drive growth [1][2]. Financial Performance - In 2024, Xiangpiaopiao achieved total revenue of 3.287 billion yuan and a net profit attributable to shareholders of 253 million yuan [1]. - For Q1 2025, the company reported revenue of 580 million yuan, with the ready-to-drink segment showing significant growth, generating 266 million yuan, a year-on-year increase of 13.89% [1]. Product Strategy - The Meco fruit tea brand continues to innovate in flavors and formats, introducing new flavors like "Orange Jasmine" while maintaining popular options [2]. - Meco fruit tea has developed customized products for different sales channels, including portable packaging for snack retail channels, enhancing market adaptability [2]. Market Expansion - The company is focusing on core cities like Wuhan and Changsha, deepening its presence in campus markets while also expanding into snack retail channels, with over 20,000 stores now carrying Meco fruit tea and related products [2]. - Xiangpiaopiao is also extending its reach into dining scenarios such as hot pot and barbecue, reinforcing the unique "cup" feature of Meco fruit tea [2]. Operational Management - The company has increased R&D investment by 14.06% in 2024, developing innovative technologies for fresh milk preservation and packaging material research [3]. - Through a three-phase lean production initiative, the company has optimized production efficiency, resulting in significant cost reductions and improved operational effectiveness [3]. - A "Quality Traceability Project" has been initiated, along with the establishment of a "Super Tea Garden" to enhance the quality supply chain [3].

文 | 邢初 编辑 | 何子维 视觉 | 诺言 一头利落的短发，戴着墨镜，弹着吉他，在舞台上摇滚范十足——随着《浪姐6》的热播，一位姐姐多 次登上热搜——她就是蒋一侨，香飘飘创始人蒋建琪的千金。 蒋一侨的出现预示着，20年前的"茶饮鼻祖"香飘飘正在高调重回公众视线。 而不久前，在号称"中国最贵"的四川成都春熙路，一家"香飘飘奶茶线下店"开业活动引发关注。多名身 高模样出众的年轻男店员，站在店外迎客。 更引人瞩目的是，成都门店开业之前，香飘飘发布了店员招聘信息， 要求"身高 180cm以上、空乘专业 优先、气质形象佳"。 香飘飘门店的年轻店员们/图源：社交媒体截图 开业当天，门店秒变"男模秀场"。帅哥店员冲泡奶茶时，被人们围得水泄不通。 成都并不是香飘飘开设第一个线下店的城市。今年初，香飘飘"地球首家奶茶店"在杭州西湖畔的湖滨银 泰开业，虽然只运营20多天，但第一天就大排长龙，店面浪漫有格调，泡茶师帅气吸睛。 这些容貌出众的年轻男性，在现场做的并不是现制调配奶茶，而是用茶包进行泡制。要知道，作为中国 杯装奶茶鼻祖，香飘飘做的就是植脂末冲泡的"奶茶"，原本是没有茶叶的。 历来以冲泡勾兑奶茶为特色的香飘飘，一时间喊 ...