冲泡奶茶龙头香飘飘再现业绩亏损。 7月11日晚间，香飘飘发布2025 年半年度业绩预亏公告。公告指出，2025年上半年香飘飘营收约10.35亿 元，同比下滑12.21%；归母净利润预计亏损9739万元，与上年同期（-2950万元）相比，将增加亏损 6789万元左右。也就意味着，香飘飘上半年较2024年同期亏损扩大230%，扣非净利润亏损进一步增至 1.11亿元，亏损幅度创近年新高。 香飘飘方面表示，2025 年上半年度整体营收同比有所下降，主要系受一季度收入下降的影响。第二季 度，公司在品牌、产品、渠道等多方位加大投入与创新，二季度营收同比略有增长，但净利润亏损额度 有所增加。 业绩承压背后，除了销售节点、渠道库存等因素影响，还源于战略转型的阵痛。 众所周知，香飘飘以冲泡奶茶业务起家，但该业务近年来增速放缓甚至出现下滑。根据财报数据，冲泡 类产品占香飘飘收入70%以上，但受现制茶饮冲击及消费习惯转向健康化、便捷化影响，2024年该业务 收入已下滑15.42%至22.71亿元，2025年一季度同比再降37.18%。 对此，香飘飘的战略转型早已开启，将增长希望更多寄托于即饮板块（以Meco果汁茶为主）。 对于业绩 ...

龙虎榜机构热股 今天机构龙虎榜上榜37只个股，净买入19只，净卖出18只。当日机构买入最多的个股前三位是：九芝堂（3日1.15亿）、菜百股份（3日9237万）、汇金股份 （5255万）。 | 上榜热股 | 实时涨跌幅 | 买/卖家数 | 机构 | | --- | --- | --- | --- | | 九芝堂 000989.SZ | +10.05% | 5 / 1 | +1 | | 3日 | | | | | 菜百股份 605599.SS | +9.99% | 3 / 1 | +92 | | 3日 | | | | | | | 龙虎榜显示，今日3家机构净买入5255万。 公司于2025年5月26日完成摘帽，证券简称由ST汇金变更为汇金股份，消除退市风险。 另外，公司为客户提供包括机房、机架、服务器出租，主机托管服务、机房定制化改造等服务，与运营商合作开展虚拟机、带宽、IP地址出租，安全防护、 数据存储、流量管理等业务。 龙虎榜知名游资 一、珠宝首饰 港股市场，老铺黄金、中国黄金国际今日双双创下历史新高，六福集团、周大福双双刷新年内新高。 莱绅通灵 个股龙虎榜 潮宏基 个股龙虎榜 汇金股份 二、微醺经济 财通证券认 ...

5月9日，茶咖日报的主要内容有： 瑞幸美国首店将落地纽约 FBIF2025食品饮料创新论坛及FBIF食品创新展（FBIF超级选品会）于2025年5月8-10日在国家会展中心 （上海）举办。 展会期间，众多茶饮行业大咖共话未来。其中，康师傅控股基础科学部总监张顶武就中国无糖茶饮料的 发展分享了自己的观点，他认为，在四五年之内，无糖茶不会替代有糖茶，但是未来十到二十年会保持 增长的趋势，并最终会在茶饮料市场占到主导地位。 据茶咖观察5月9日消息，瑞幸出海美国，有了新进展，已在美国纽约布局2家门店，app及谷歌地图可以 搜索到门店地址，分别位于纽约百老汇755号、曼岛中城6大道800号，各自名称为"Luck In Coffee Shop"和"Luckin Coffee 2nd shop"。由此推测，百老汇店很可能为瑞幸在纽约的首家门店。 从位置看，这两家店均属于街边店。百老汇店位于纽约大学和联合广场中间，距离纽约大学100米、联 合广场600米。纽约大学拥有超5万名学生，且THE（泰晤士高等教育）数据显示，其中国留学生人数超 过5000人。 而6大道店则位于帝国大厦附近，周围还有1个大型百货商场。该区域游客密集，消 ...

Core Viewpoint - The company, Xiangpiaopiao, is undergoing its "third entrepreneurship" to innovate its business fundamentals amidst declining performance due to competition from new tea beverage brands and the rise of ready-to-drink tea products [1][3]. Group 1: Financial Performance - In 2024, Xiangpiaopiao reported a revenue of 3.287 billion yuan, a year-on-year decline of 9%, and a net profit of 253 million yuan, down 10% [1]. - In Q1 2025, the company achieved approximately 580 million yuan in revenue, a year-on-year decrease of 19.98%, and a net loss of approximately 18.775 million yuan compared to a net profit of 25.2126 million yuan in the same period last year [1]. Group 2: Market Position and Competition - Xiangpiaopiao has maintained its position as the market leader in the cup-based instant tea segment for 13 consecutive years from 2012 to 2024 [1]. - The company faces significant competition from ready-to-drink tea products and fresh tea beverages, which have penetrated various consumer markets, leading to a decline in the instant tea segment [3]. Group 3: Business Strategy and Innovation - The company is focusing on the health upgrade of its instant tea products as part of its "third entrepreneurship," with a strategy aimed at "healthier categories, younger branding, scenario-based products, and daily consumption" [4]. - Xiangpiaopiao has increased its R&D expenses for five consecutive years, indicating a commitment to innovation, with new products like "original leaf light milk tea" launched in September 2023 [4][8]. - The company has opened two physical tea shops in key locations to rekindle consumer interest in instant tea, achieving significant sales with new product launches [4][6]. Group 4: Future Outlook - Analysts suggest that despite current performance pressures, Xiangpiaopiao is building momentum for recovery through strategic focus and innovation, with expectations for improved performance in 2025 as new products gain traction [8].

2025 年 4 月 28 日 公司研究 冲泡业务短期承压，期待即饮后续表现 ——香飘飘（603711.SH）2024 年年报与 25 年一季报点评 增持（维持） 当前价：14.02 元 作者 分析师：陈彦彤 执业证书编号：S0930518070002 021-52523689 chenyt@ebscn.com 分析师：汪航宇 执业证书编号：S0930523070002 021-52523174 wanghangyu@ebscn.com 分析师：聂博雅 执业证书编号：S0930522030003 021-52523808 nieboya@ebscn.com | 市场数据 | | | --- | --- | | 总股本(亿股) | 4.13 | | 总市值(亿元)： | 57.86 | | 一年最低/最高(元)： | 10.13/20.78 | | 近 3 月换手率： | 97.98% | 股价相对走势 -42% -26% -11% 5% 21% 04/24 07/24 10/24 01/25 香飘飘 沪深300 | 收益表现 | | | | | --- | --- | --- | --- | | % | 1M ...

4月26日，奶茶行业龙头企业香飘飘（603711）发布2024年年报及2025年一季报。报告显示，2024年， 香飘飘实现全年营业收入32.87亿元，归母净利润2.53亿元，拟每10股派发现金红利2.5元(含税)。同期披 露的2025年一季报显示，报告期内公司实现营收5.80亿元，其中即饮板块表现亮眼，营收2.66亿元，同 比增长13.89%，环比增长54.82%。 年报显示，国内冲泡奶茶经过多年优胜劣汰的市场选择，竞争格局已基本稳定。公司作为国内主要的冲 泡奶茶经营企业，2012年至2024年，连续13年杯装冲泡奶茶市场份额保持第一。 报告期内，面对复杂的经济环境与消费复苏的压力，香飘飘坚定"双轮驱动"战略，着眼于企业的长期健 康发展，梳理业务逻辑，通过产品创新、渠道优化及品牌年轻化等举措，在巩固冲泡基本盘的同时，推 动即饮业务稳健增长。 作为"双轮驱动"战略重要一环，2024年香飘飘结合冲泡业务现状及当下冲泡市场发展趋势，制定了"品 类健康化、品牌年轻化、产品场景化、消费日常化"的发展战略，产品健康化升级与渠道优化深耕多措 并举，助力冲泡板块成功破局。 即饮业务作为香飘飘"双轮驱动"第二成长曲线，近年来经 ...

Core Viewpoint - After experiencing a downturn in 2021 and 2022, the company's performance showed slight recovery in 2023, although it still faced challenges in revenue and profit [1][3]. Financial Performance - In 2024, the company reported a revenue of 3.287 billion yuan, a year-on-year decline of 9%, and a net profit of 253 million yuan, down 10% year-on-year [1]. - For Q1 2025, the company achieved approximately 580 million yuan in revenue, a year-on-year decrease of 19.98%, and reported a net loss of approximately 18.775 million yuan compared to a net profit of 252.126 million yuan in the same period last year [1]. Market Position - The company has maintained the largest market share in the cup-based instant tea market for 13 consecutive years from 2012 to 2024 [1]. - The competitive landscape has stabilized, but new tea brands have emerged, posing challenges to the company's reliance on cup-based instant tea [1]. Strategic Response - The company has chosen to focus on the ready-to-drink segment rather than entering the fresh tea market, with ready-to-drink products having a shelf life of several months [2]. - In 2024, the company's instant tea business generated 2.271 billion yuan in revenue, a year-on-year decline of 15.42%, while the ready-to-drink business achieved 973 million yuan, a year-on-year increase of 8% [2]. - The Meco fruit tea line contributed 780 million yuan in revenue, reflecting a year-on-year growth of 20.69% [2]. - In Q1 2025, the ready-to-drink business saw a year-on-year growth of 13.89% and a quarter-on-quarter growth of 54.82% [2]. Product Innovation - The company has launched products like "Original Leaf Light Milk Tea" and "Original Leaf Milk Tea," which mimic the flavors of fresh tea drinks, and has experimented with offline pop-up stores [2]. - The product development aims to replicate successful flavors from offline tea shops while enhancing quality and cost-effectiveness to meet consumer demand beyond fresh tea scenarios [2]. Future Outlook - The company's ability to balance shelf life with immediacy, industrial standardization with fresh experience, and attract younger consumers will be crucial for its future growth [3].