Core Viewpoint - The article highlights the efforts of CITIC Bank Shenzhen Branch in enhancing the quality of elderly care services through its "Happiness+" pension financial brand, aiming to provide a comprehensive and warm service system for the aging population in Shenzhen, coinciding with the 45th anniversary of the Shenzhen Special Economic Zone [1][4]. Group 1: Service System Development - CITIC Bank Shenzhen Branch has established a "Six Ones" service system, which includes "one account, one ledger, one set of products, one set of services, one team, and one platform," to simplify pension planning for residents [1][3]. - The bank has opened over 100,000 personal pension accounts, significantly increasing the coverage of the third pillar of pension [1]. - Since 2024, the bank has organized over 600 pension financial theme activities, contributing to the high-quality development of the pension industry and improving residents' welfare [1][2]. Group 2: Digital Tools and Professional Services - The bank has developed an intelligent "pension ledger" and "asset planning system" to provide clients with comprehensive pension solutions, combining professional tools with banking services [2][3]. - Approximately 10,000 clients have received professional pension planning reports through this system, helping families establish a solid financial foundation for retirement [2][3]. Group 3: Elderly-Friendly Ecosystem - CITIC Bank Shenzhen Branch is building a comprehensive "elderly-friendly" service ecosystem by focusing on professional talent development, enhancing service environments, and leveraging technology [3][4]. - The bank has trained its staff in pension policies and has renovated its branches to meet the needs of elderly clients, including the installation of facilities like reading glasses and wheelchairs [3][4]. Group 4: Community Engagement and Industry Integration - The bank actively engages with the community by providing various services, such as financial education for the elderly and organizing immersive experiences in pension communities [4][5]. - CITIC Bank Shenzhen Branch is extending its pension financial services by linking with healthcare and rehabilitation institutions, offering customized financial planning services, and innovating a comprehensive trust pension service model [5][6]. - The bank is redefining its role in the pension sector from a mere product seller to a comprehensive partner throughout the entire pension lifecycle [5].