与此同时，展台同款美味实时上架，让无法亲临现场的消费者美味带回家，实现了"线下体验，线上购 买"的完美闭环。 展会首日，热门综艺《一饭封神》的星厨团队也亮相现场，明星厨师功夫熊猫魏瀚与酱酱小公主堆姐联 袂登场，以光明肉业高品质食材为灵感，现场演绎创意料理，将屏幕里的封神好味带到现场，香气弥漫 的厨房秀引得现场观众排起长龙"等开饭"。 上海梅林午餐肉、大白兔奶糖、冠生园蜂蜜、正广和橙汁汽水，这些记忆中的味道，近日集体出现在第 二十八届FHC上海环球食品展的展台上。 这些国人耳熟能详的产品，均属于光明肉业旗下。作为中国食品行业的领军企业与深入人心的金字招 牌，光明肉业携旗下经典产品再次FHC上海环球食品展。 星厨团队和联名新品集体亮相 第二十八届FHC上海环球食品展于11月12日到11月14日在上海新国际博览中心举行，作为中国肉类协会 副会长单位、上海市肉业协会会长单位，光明肉业除了全面展示旗下明星产品，萌趣的光明肉业旗下品 牌Q版IP人偶也纷纷现身与观众热情互动，成为现场最受欢迎的合影打卡点之一。 中国食品健康七星联盟与第一财经联合调研并最新发布的《新消费食代家庭饮食洞察报告》中提到，当 代消费者在追求"健康、 ...

Core Insights - The 8th China International Import Expo (CIIE) concluded with a record intended transaction amount of $83.49 billion, marking a 4.4% increase from the previous year [1] - Bright Food Group achieved an intended procurement amount of nearly 2 billion yuan during the expo, showcasing its strong performance and commitment to international trade [1][3] Group 1: Bright Food Group's Participation - Bright Food Group participated as an exhibitor, purchaser, and service provider, integrating deeply into the CIIE's platform [1] - The group's exhibition area covered 3,096 square meters, making it the largest single booth in the agricultural and food products section [2] - The group showcased over 400 product categories from more than 60 overseas companies, representing 30 countries and regions [2] Group 2: Strategic Focus and Innovations - Bright Food Group emphasized a three-chain integration model focusing on industry, supply, and service chains, aiming to create a symbiotic relationship between industry and services [2] - The group presented an immersive experience from farm to table, enhancing consumer engagement through interactive displays [2][4] - The exhibition featured a strong focus on sustainable supply chains, with live demonstrations from New Zealand ranchers [4] Group 3: Product Offerings and Collaborations - Bright Food Group's booth included a variety of products such as Angus beef, New Zealand grass-fed meats, and other gourmet items, enhancing the sensory experience for visitors [3] - The group collaborated with various partners, including the film "Cai Rou Hun Tun," to launch new products, reinforcing its brand identity [5] - The Sugar and Wine Group showcased a diverse range of products, integrating global selections with local brands, highlighting its strength in global sourcing and channel collaboration [6]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [6]. Core Views - The company is positioned to benefit from the upward cycle of the beef market, with expectations of profit recovery and growth driven by its strong brand and integrated meat industry chain [4][71]. - The company has a long history and has developed a comprehensive meat industry chain, enhancing its competitive edge [10][11]. Summary by Sections 1. Company Overview - The company, established in 1930, has evolved from a small workshop to a comprehensive meat industry player, focusing on high-quality products and brand development [10]. - It operates a full industry chain including feed production, breeding, slaughtering, and meat processing, which forms its core competitive advantage [11]. 2. Beef Market Cycle - The beef market is expected to experience a cyclical upturn, influenced by both domestic and international supply factors [30]. - The report highlights the low concentration in China's beef market, suggesting potential for significant price elasticity and recovery following capacity adjustments [49][51]. - Major beef-producing countries are anticipated to see price improvements that will positively impact the domestic market [56]. 3. Business Segments - The company controls New Zealand's largest beef slaughtering enterprise, Silver Fern Farms, which enhances its global trade capabilities [73]. - The brand "Guanshengyuan" is a key asset, with a strong market presence in various food categories, contributing to the company's long-term performance stability [2]. - The company is a major player in the pig farming sector, ensuring stable supply and collaboration across the entire meat production chain [2][3]. 4. Financial Forecast and Investment Recommendations - Projected net profits for 2025, 2026, and 2027 are estimated at 431 million, 680 million, and 769 million yuan respectively, with corresponding EPS of 0.46, 0.73, and 0.82 yuan [5]. - The company is expected to benefit from the beef cycle's upward trend, leveraging its core competencies in the meat industry [4][71].