2月20日夜幕降临，记者走进包头市奥林匹克公园，只见31组非遗匠人精心打造的大型灯组熠熠生辉， 在259.7亩园区内构筑光影秘境。现场游人如织，市民、游客漫步灯廊，在璀璨光影中感受浓浓年味。 同步开放的年货大集、烟火市集等板块，带来购年货、品美食、赏非遗、玩互动"一站式"体验，MC电 音、国潮乐队等特色活动，持续丰富群众精神文化生活。 "这次的新春灯会特别热闹，既有传统风格，又有时代气息。晚上带着家人出来逛逛，挑盏花灯，再尝 尝特色小吃，年味儿一下就上来了。"市民李鑫正带着孩子选购花灯，脸上满是幸福的笑容。 "今年最受小朋友喜爱的是非遗手工花灯，造型有醒狮、鳌鱼、马驹等，还能享受拼装的乐趣。"花灯商 户拜女士告诉记者，今年走马灯、生肖灯、小串灯的销量也很不错，价格通常在20元至300元之间，已 成为大家营造喜庆氛围的重要选择。 节日期间，流光溢彩的塞上老街。 灯会一角。 转自：草原云 东风夜放花千树，流光溢彩庆新春。春节期间，内蒙古各地处处洋溢着红红火火的喜庆氛围。从呼伦贝 尔的新年灯会到阿拉善的朔漠流光，一盏盏色彩斑斓的灯组，形成一片片璀璨灯海，为市民、游客休闲 娱乐提供更多选择，持续赋能新春夜间经济。 为 ...

Core Insights - The ice and snow economy has evolved from a niche market to a trillion-yuan industry, transitioning from event-driven growth to a systematic and industrialized development phase [1] Group 1: Transformation of Ice and Snow Economy - The surge in ice and snow tourism is driven by a profound change in consumer behavior, moving beyond mere sightseeing to immersive experiences that resonate emotionally with visitors [1] - The integration of ice and snow with culture, sports, and technology has diversified offerings, allowing for better alignment with consumer demands [1] Group 2: Cultural Revitalization - Historical resources serve as valuable assets for the ice and snow economy, with innovative approaches transforming old cultural elements into new attractions [2] - The introduction of AR technology in historical sites, such as the ice and snow night tour in Luoyang, enhances visitor engagement by blending history with modern experiences [2] Group 3: Collaborative Development - The ice and snow economy thrives on collaboration, requiring a break from isolated development to create synergies across multiple attractions and regions [3] - The model of leveraging a central attraction, like the snow town in Heilongjiang, to benefit surrounding areas exemplifies effective regional cooperation [3] Group 4: Expanding Industry Boundaries - The development of the ice and snow economy must address existing gaps and leverage available resources to maximize value [4] - Initiatives such as enhancing transportation networks and developing snow equipment industries in regions like Zhejiang illustrate strategies to fill market voids and stimulate growth [4] - The rise of the ice and snow economy reflects broader trends in economic restructuring and the release of consumer potential in China [4]