（来源：湖州日报） 转自：湖州日报 y N ENERGE OF BE TO IIIntt s / 。 all 1 1 1 1 C 0 6 20 电子商品(LED) an o Dims K d TTA 8 247 a u 记者 伊凡 吴拯 摄影报道 冬日江南，虽少天然冰雪，却"热雪"涌动。12月27日，随着总投资3.2亿元，占地超5万平方米的长兴八 都岕滑雪场启动雪道试滑，浙江的冰雪经济版图又添生动一笔。这里规划的4条专业雪道与3500平方米 嬉雪区，让长三角游客在"家门口"就能体验到冰雪运动的刺激和玩雪嬉戏的乐趣。 虽无冰天雪地的先天禀赋，浙江却凭借技术突破与场景创新，走出一条独特的"造雪"之路。安吉云上草 原依托山势和先进造雪技术，打造出总长3.8公里的雪道，可同时容纳1.5万人滑雪，年接待游客超25万 人次，被誉为"南方阿勒泰"；湖州太湖龙之梦，7.8万平方米的室内冰雪世界打破季节限制，夏日旺季 单日接待量突破上万人次，成为年轻人追雪的热门选择。自2006年浙江首家户外滑雪场落户安吉江南天 池至今，湖州已涌现10余家冰雪游乐场地设施，通过举办一系列群众性冰雪赛事活动，激发起全民的冰 雪运动热情。据统计，2 ...

新疆阿勒泰的粉雪雪道上，冰雪爱好者踏雪逐风；吉林长白山的琼枝树挂间，远方来客赏雪寻幽；开往 黑龙江漠河的冰雪专列中，游人一路向北览胜观景……新雪季以来，冰雪旅游热潮涌动，"冰雪+"业态 花式上新，冰雪经济热力无限。 从曾经的小众领域到如今的万亿元产业，冰雪经济已从"赛事驱动"迈向系统化、产业化发展的新阶段。 冰天雪地转化为金山银山，其间的创新实践，为各类消费新场景的打造提供了什么样的借鉴？ 厚重的历史积淀和遗存，是发展冰雪经济的宝贵资源。以游客视角为原点，未曾见过即为新，未曾体验 即为奇。找准转化切口，在旧时光中沉淀韵味、于历史记忆中萃取亮点，便能让老资源焕发新活力。 河南洛阳应天门遗址推出冰雪夜游，游客不仅能在城楼上体验雪落盛唐的意境，还能感受AR技术还原 的唐代"冰嬉"场景，在光影交错中触摸历史温度。文化是底蕴，也是资源。文化赋能让冰雪更有魅力， 只要找对转化路径，就能形成新爆点。 点面联动，凝聚发展新合力。 冰雪经济不是单点"独唱"，而是多点"合唱"。单一景区或城市资源有限，唯有打破壁垒，点面结合，才 能形成规模效应与协同优势。 黑龙江以雪乡为核，辐射带动凤凰山"雪谷"、海林"林海雪原"、柴河"雪村"等 ...

0:00 在距离滑雪场5公里的乌鲁木齐县水西沟，一家300平方米的雪具店正悄然改变传统冰雪消费模式。店主 贺秦，一位从业十余年的"老雪友"，避开景区扎堆开店模式，转而以"线上引流+线下精准配送"打开新 局。开业仅半月，周末日均客流达一二百人，其中不少来自疆外。 不再依赖"景区流量"，借力短视频平台打破地域限制，用高效服务链接全国雪友。一单雪具背后，是数 字赋能下新疆冰雪产业的新活力。 赵凯 新疆乌鲁木齐县报道 责编：张靖雯、侯兴川 ...

Core Viewpoint - Zhangjiakou is emerging as a significant hub for winter sports and tourism, leveraging its legacy from the Beijing Winter Olympics and enhancing its ice and snow economy through various initiatives and infrastructure developments [6][9]. Group 1: Infrastructure and Services - The railway department has introduced services like "Snow Equipment Convenience" and luggage transportation to facilitate travel for skiing enthusiasts, ensuring seamless connections from home to ski resorts [1]. - Zhangjiakou has developed two major research and manufacturing clusters for ice and snow sports equipment, aiming to create a comprehensive industrial chain from high-end to entry-level products [8]. Group 2: Tourism and Visitor Engagement - The Chongli District in Zhangjiakou is home to nine ski resorts, with an expected visitor count exceeding 5.2 million during the 2024-2025 snow season, indicating a robust growth in winter tourism [3]. - The local ice and snow town has seen a surge in popularity, with activities such as snow appreciation, sports, and cultural experiences attracting tourists [4]. Group 3: Economic Development and Events - Zhangjiakou is actively promoting the integration of sports, culture, and tourism, with initiatives like the "Ice and Snow Caravan" and various mass participation events, averaging over 600 ice and snow competitions annually [7]. - The city has invested over 1.7 billion yuan in transforming and upgrading Olympic venues, enhancing their functionality for diverse events and activities [8]. Group 4: Future Plans - Zhangjiakou aims to continue developing the Beijing-Zhangjiakou Sports and Cultural Tourism Belt, fostering a complete ecosystem for the ice and snow economy, and creating a highland for ice sports and cultural tourism [9].

Core Viewpoint - The article highlights the increasing popularity of winter outdoor activities in Hebei, particularly skiing and hiking, as a way for urban workers to escape the pressures of their jobs and recharge during the winter season [1][4][65]. Group 1: Winter Outdoor Activities - Hebei's winter season attracts a significant number of people from Beijing, with many rushing to enjoy skiing, hiking, and hot springs as soon as the snow arrives [5][39]. - The province boasts the highest number of ski resorts in China, with 84 ski areas, surpassing Heilongjiang and Jilin [38][39]. - The geographical advantages of Hebei, particularly in Chongli, provide an ideal environment for winter sports, with an average snow period of 150 days and temperatures around -12°C, making it suitable for skiing [40][41]. Group 2: Equipment and Costs - Engaging in winter sports requires substantial investment in equipment, with skiing gear alone costing over 10,000 yuan, and additional expenses for lessons and other necessities [15][17]. - The article emphasizes the financial commitment involved in participating in these activities, including the need for specialized winter clothing and gear [15][17]. Group 3: Social and Emotional Aspects - The experience of skiing and hiking is portrayed as a form of liberation from the constraints of office life, providing a sense of freedom and rejuvenation [29][65]. - The social media culture surrounding winter sports showcases a blend of fun and hardship, where participants share their experiences despite the challenges faced in extreme cold [10][19]. Group 4: Hot Springs and Relaxation - The article discusses the appeal of hot springs in Hebei, which offer a unique way to relax after outdoor activities, enhancing the overall winter experience [59][62]. - Hebei's rich geothermal resources provide various options for hot spring experiences, catering to different preferences for relaxation and healing [58][62].

央视网消息：随着国内多家雪场已经陆续开板迎客，滑雪装备市场也在悄然升温。记者在北京走访时发现，近年来，国产雪具品牌凭借差 异化的设计，以及高性价比等优势，受到不少消费者的青睐。 在浙江宁波这家体育用品有限公司的仓储中心，工作人员正在忙着对雪具进行打包和封装。负责人告诉记者，这批雪具即将发往新疆和东 北。尽管今年他们提前两个月就开始备货，但进入11月，市场需求仍超出预期。工厂月发货量达3000多件，较去年同期增长两到三倍，一些热 门款式的雪板和固定器依然供不应求。 工作日傍晚，在北京东城区的这家国产品牌的销售门店内挤满了前来选购的顾客，部分热门款式甚至出现断码断货。 从事雪具销售多年的常旭告诉记者，过去整个雪具中心没有一家国产雪具品牌，现如今国内品牌的专卖店日益增多，甚至每家集合店内都 能见到国产雪具，国产雪具销售也在持续攀升。 此外，国产雪具便捷高效的售后服务，也是吸引消费者的重要原因。 数据显示，今年雪季开板以来，滑雪服成交额同比增长超50%，滑雪装备增长超30%。其中，部分国产品牌滑雪服成交额同比增长超过 60%，部分国产头盔、护具品牌交易额同比增长100%。 浙江宁波：雪具产销两旺 技术创新提升含金量 ...

欢迎扫描下方二维码关注： 政策依据 《财政部 税务总局关于完善增值税期末留抵退 税政策的公告》(财政部 税务总局公告2025年第7 号)第三条 张教练,您滑得太棒了!当 教练是不是要考很多很难 的证书啊? 是啊,比如(滑雪)社会体育 指导员国家职业资格证就 必不可少。不过呀,悄悄告 诉你,考证还能享受个人所 得税优惠政策呢! 你看这个,国家鼓励大家提升技能、考取证 书,我们取得(滑雪)社会体育指导员国家 职业资格证书,取得证书的当年可以享受 3600元的专项附加扣除呢。 政策内容 雪场初体验 爸爸你看!那些大炮正在"吐"雪花, 在没下雪的时候还能保持这么厚 的雪道,太神奇了!滑雪场是不是 要花很多钱才能买到它们呀? al | 小博,那些机器叫造雪机，滑雪场在2024年1月 1日至2027年12月31日期间新购进的设备、器 f 具,单位价值不超过500万元的,允许一次性计 入当期成本费用在计算应纳税所得额时扣除， 不再分年度计算折旧,让他们有更多资金保障 运营,我们才能尽情滑雪。 我懂了!这个政策就像给 滑雪场"充电",保证了我 们的冰雪乐园。 政策内容 企业在2024年1月1日至2027年12月31日期 间新 ...

Core Insights - The article discusses the landscape of the personal snow equipment industry in China, highlighting the limited number of listed companies and their focus on outdoor sports and ice facility construction [1][5]. Company Overview - Major listed companies in the personal snow equipment sector include Sanfu Outdoor, Ternua, Anta, Inpace, Shuhua Sports, Xinlong Health, and Huali Technology, among others [1]. - The industry is divided into two main categories: companies focusing on outdoor sports equipment (e.g., Anta, Ternua) and those specializing in ice facility construction (e.g., Inpace) [1]. Financial Performance - Anta Sports leads in revenue with 42.2 billion yuan and a gross margin of 63.4%, attributed to its multi-brand strategy and strong profitability in snow-related business [3][4]. - Bi Yin Le Fen achieves the highest gross margin at 75.9% due to its high-end positioning, while Sanfu Outdoor maintains a gross margin of 58.6% from its specialized snow equipment [3][4]. - Other companies like Ternua and Semir have moderate gross margins, with Inpace and Shuhua Sports showing average margins [3]. Revenue and Profitability Metrics - In the first half of 2025, Anta Sports reported a revenue of 42.27 billion yuan, while other companies like 361 Degrees and Tebu International reported revenues of 6.26 billion yuan and 7.5 billion yuan, respectively [4]. - The earnings per share (EPS) varied significantly, with Anta at 2.77 yuan and Ternua at 0.38 yuan, while companies like Ternua and Inpace reported lower EPS figures [12]. Regional Market Focus - Companies are strategically located in regions rich in snow resources, with Anta, Sanfu Outdoor, and Ternua focusing on the Beijing-Tianjin-Hebei and Northeast areas, while others like Tebu and Inpace target East China and North China [5][7]. - Internationally, companies are expanding into Southeast Asia, Europe, and the Middle East to meet the growing demand for snow equipment [5][7]. Future Business Plans - Companies like Anta, 361 Degrees, and Tebu are increasing R&D investments in snow equipment and enhancing their international presence [15]. - Sanfu Outdoor plans to expand its snowfield store network and strengthen partnerships with ski clubs and event organizations [15]. - Inpace and Shuhua Sports are focusing on upgrading ice facilities and services, while Huali Technology is developing VR snow products [15].