近年来，冰雪旅游逐渐成为大众的常态化休闲娱乐方式，中国旅游研究院冰雪旅游专项调查显示，当前 有过冰雪旅游体验的被调查者比例为83.06%，越来越多人开始参与冰雪休闲旅游活动。 冰雪文化和冰雪旅游深度融合，IP经济加快冰雪文旅的市场价值转换。中国旅游研究院冰雪旅游课题组 调查显示，冰雕技艺、冰雪摄影、雪国列车成为游客最喜爱的冰雪文化前三位，以冰雪大世界、长白 山、查干湖冬捕等为代表的冰雪IP将短暂的旅游体验转化为持久的品牌资产，成为冰雪经济价值创造的 新引擎。消费模式升级，情绪疗愈成为趋势。冰雪旅游正从短途"打卡游"向深度"旅居"演进，冰雪文化 消费链条显著延长。 越来越多城市传承了独具特色的冰雪基因，更多城市正在创造冰雪新文明。哈尔滨挖掘、传承了"冰 城"基因，被确定为中国现代冰雪运动的发源地，被联合国旅游组织授予"世界冰雪旅游卓越城市"。阿 勒泰被确认为人类滑雪起源地。北京、张家口传承了冬奥基因，创造了北京冬奥精神。 (责任编辑：王擎宇) 冰雪旅游社交属性强，在被调查者中，跟朋友出游的比例达到37.51%，冰雪旅游成为朋友交流感情的 重要方式。家庭亲子冰雪旅游的比例达到39.56%，冰雪旅游出行热度不断攀升 ...

Core Viewpoint - The proposal by the Shenyang Municipal Committee emphasizes the integration of culture, tourism, sports, and commerce to enhance economic and social development in Shenyang [1] Group 1: Cultural Industry Development - The plan aims to optimize the development space for the cultural industry by leveraging historical, red, industrial, and ethnic cultural resources [1] - It focuses on promoting industries such as creative design, broadcasting media, and handicrafts, while accelerating the construction of cultural districts and creative parks [1] - The initiative includes the establishment of a national cultural and technology integration demonstration base to foster new business formats like animation, digital creativity, micro-short dramas, and e-sports [1] Group 2: Tourism Enhancement - The proposal seeks to improve the "Four Seasons Tour" brand and cultivate new integrated scenarios for leisure, night consumption, and outdoor sports [1] - It aims to create a national cultural and tourism consumption demonstration city and accelerate the development of a strong tourism city [1] - Hosting internationally influential sports events and exploring city-specific events are also part of the strategy [1] Group 3: Sports Development - The plan emphasizes strengthening the brand matrix of "three major ball" sports events and aims to establish Shenyang as a key city for football development in China [1] - It promotes nationwide fitness activities to enhance both public and competitive sports levels, contributing to the construction of a strong sports city [1] - The development of the ice and snow economy is highlighted, particularly in relation to hosting the 15th National Winter Games in Shenyang and promoting the entire industry chain of ice and snow tourism, sports, culture, and equipment [1] Group 4: Economic Policies - The proposal includes implementing proactive cultural economic policies to enhance the professional, large-scale, and intensive development capabilities of state-owned cultural enterprises [1] - It encourages social capital to invest in the cultural and tourism industry through various forms [1]