Group 1 - The popularity of ice and snow tourism is increasing, with 83.06% of respondents having experienced it, indicating a shift towards this leisure activity [1] - Social aspects of ice and snow tourism are significant, with 37.51% of respondents traveling with friends and 39.56% participating in family-oriented trips, highlighting its role in social bonding [1] - The trend of repeat consumption in ice and snow tourism is becoming the new norm, reflecting growing interest and engagement in these activities [1] Group 2 - The integration of cultural and technological innovations is expanding the boundaries of the ice and snow economy, leading to the formation of a comprehensive industry chain that includes tourism, culture, sports, and equipment [3] - The deep integration of ice and snow culture with tourism is accelerating the market value transformation, with popular cultural elements like ice sculpture and snow photography becoming key attractions [5] - Ice and snow tourism is evolving from short-term visits to deeper, more immersive experiences, extending the consumer engagement chain significantly [5] Group 3 - Various cities are embracing unique ice and snow characteristics, with Harbin recognized as the birthplace of modern ice sports and awarded as a "World Ice and Snow Tourism Excellence City" [7] - Alatau has been identified as the origin of human skiing, while Beijing and Zhangjiakou are leveraging their Winter Olympic heritage to foster a new ice and snow culture [7]

Core Viewpoint - The proposal by the Shenyang Municipal Committee emphasizes the integration of culture, tourism, sports, and commerce to enhance economic and social development in Shenyang [1] Group 1: Cultural Industry Development - The plan aims to optimize the development space for the cultural industry by leveraging historical, red, industrial, and ethnic cultural resources [1] - It focuses on promoting industries such as creative design, broadcasting media, and handicrafts, while accelerating the construction of cultural districts and creative parks [1] - The initiative includes the establishment of a national cultural and technology integration demonstration base to foster new business formats like animation, digital creativity, micro-short dramas, and e-sports [1] Group 2: Tourism Enhancement - The proposal seeks to improve the "Four Seasons Tour" brand and cultivate new integrated scenarios for leisure, night consumption, and outdoor sports [1] - It aims to create a national cultural and tourism consumption demonstration city and accelerate the development of a strong tourism city [1] - Hosting internationally influential sports events and exploring city-specific events are also part of the strategy [1] Group 3: Sports Development - The plan emphasizes strengthening the brand matrix of "three major ball" sports events and aims to establish Shenyang as a key city for football development in China [1] - It promotes nationwide fitness activities to enhance both public and competitive sports levels, contributing to the construction of a strong sports city [1] - The development of the ice and snow economy is highlighted, particularly in relation to hosting the 15th National Winter Games in Shenyang and promoting the entire industry chain of ice and snow tourism, sports, culture, and equipment [1] Group 4: Economic Policies - The proposal includes implementing proactive cultural economic policies to enhance the professional, large-scale, and intensive development capabilities of state-owned cultural enterprises [1] - It encourages social capital to invest in the cultural and tourism industry through various forms [1]