证券简称:TCL 智家 广东 TCL 智慧家电股份有限公司 证券代码:002668 5、公司未来如何保持海外规模的增长? 答:未来公司将坚定推进全球化战略,以 AI 智慧家电为发展方向, 致力于成为全球领先的智慧家电企业。具体措施:1秉持创新驱动和用 户导向的原则,持续推出市场领先的创新产品,以满足消费者对高品质 生活的多样化需求,提升产品市场占有率;2在优势市场基础上,加大 新兴市场、中高端市场的开拓,通过积极参与国际展览,体育营销策略 等方式提高品牌在全球范围内的知名度和市场地位。 投资者关系活动记录表 编号:2025-07 | ☑特定对象调研 | □分析师会议 | | --- | --- | | 投资者关系活 □媒体采访 动类别 | □业绩说明会 | | □新闻发布会 | □路演活动 | | □现场参观 | | | □其他 | | | | 国泰海通证券蔡雯娟、谢丛睿;润晖投资王伟、刘娜;景林资产王响; | | | 煜德投资程跃;兴业证券颜晓晴、王雨晴;上银基金蒋纯文;中加基金 | | 参与单位名称赵雯晰;国金基金董广达;惠升基金严迪超;国投瑞银张宇初;Point 72 | | | 及人员姓名 | 宋星琦 ...

Group 1: Financial Performance - The company achieved a revenue of 4.6 billion CNY in Q1 2025, representing a year-on-year growth of 9.58%, marking nine consecutive quarters of positive growth [2] - The net profit attributable to shareholders reached 302 million CNY, with a year-on-year increase of 33.98%, maintaining over 15 consecutive quarters of double-digit growth [2] - The net cash flow from operating activities was 578 million CNY, reflecting a year-on-year growth of 33.33% [2] Group 2: Global Expansion Strategy - The company is actively pursuing a globalization strategy, focusing on AI smart home appliances and expanding into markets such as Europe, Southeast Asia, and Latin America [3][4] - The overall sales volume increased by 7.34% due to a rise in exports and ODM orders, with significant achievements in markets like France, Spain, and Brazil [3] Group 3: Product Development and Innovation - The company has optimized its product structure, resulting in a gross margin increase of 2.52% [3] - New product launches include the "Ice Kirin" series deep-freezing refrigerators and the "AI Super Tub" washing machine, which has a cleaning ratio exceeding 1.31 [3] - The company is enhancing its production capabilities, with the Hefei appliance factory's supporting facilities completed and the high-end wind-cooled refrigerator project expected to produce 2.8 million units annually [3][6] Group 4: Sales and Distribution - Currently, the self-owned brand sales account for less than 20% of total sales, primarily relying on TCL's established sales platform [5] - The company plans to maintain its existing sales channels while focusing on improving product quality and R&D capabilities [5] Group 5: Future Plans and Market Positioning - The company aims to maintain growth in overseas markets by launching innovative products and increasing brand awareness through international exhibitions and marketing strategies [4] - There are no immediate plans to expand into air conditioning, as the current focus remains on refrigerators, freezers, and washing machines [9] - The company is committed to becoming a global leader in smart home appliances, emphasizing technology-driven innovation and high-quality product offerings [10]