Investment Rating - The report maintains a "Buy" rating for TCL Smart Home (002668) with a target price based on the last closing price of 10.68 [1][6]. Core Insights - TCL Smart Home reported a stable operation in Q2 2025, with significant overseas brand performance, achieving a revenue of 94.76 billion yuan in H1 2025, a year-on-year increase of 5.47%, and a net profit of 6.38 billion yuan, up 14.15% [3][4]. Summary by Sections Financial Performance - In H1 2025, TCL Smart Home's revenue was 94.76 billion yuan (+5.47%), with a net profit of 6.38 billion yuan (+14.15%) and a non-recurring net profit of 6.23 billion yuan (+11.51%). In Q2 2025, revenue was 48.77 billion yuan (+2.36%), net profit was 3.37 billion yuan (+0.78%), and non-recurring net profit was 3.29 billion yuan (-1.76%) [3][4]. Product and Market Performance - The overseas self-owned brand revenue increased by 66% year-on-year in H1 2025. Revenue from refrigerators and washing machines was 80.47 billion yuan and 13.61 billion yuan, respectively, with year-on-year growth of 5.71% and 5.98%. The external sales growth outperformed the industry average [4][5]. Profitability and Cost Management - In Q2 2025, the gross margin was 24.20% (-1.15 percentage points), influenced by intensified industry competition and exchange rate fluctuations. However, product structure optimization contributed positively to the gross margin [5][6]. Future Outlook - The company is positioned as a leader in the refrigeration sector, with ongoing capacity expansion and plans for new production bases. The forecasted net profits for 2025-2027 are 11.58 billion yuan, 12.85 billion yuan, and 13.79 billion yuan, respectively, with corresponding EPS of 1.07, 1.19, and 1.27 yuan [6][7].

Group 1: Financial Performance - In Q1 2025, the company achieved revenue of 4.6 billion yuan, a year-on-year increase of 9.58%, marking nine consecutive quarters of positive growth [2] - The net profit attributable to shareholders reached 302 million yuan, up 33.98% year-on-year, with 15 consecutive quarters of double-digit growth [2] - The net cash flow from operating activities was 578 million yuan, reflecting a year-on-year growth of 33.33% [2] Group 2: Global Expansion Strategy - The company is actively pursuing a globalization strategy, focusing on markets in Europe, Southeast Asia, and Latin America, resulting in a 7.34% increase in overall sales [2][3] - The company aims to enhance brand recognition and market position through participation in international exhibitions and sports marketing strategies [6] Group 3: Product Development and Innovation - The company invested 150 million yuan in R&D in Q1 2025, a year-on-year increase of 20.91%, focusing on innovations in preservation technology and washing technology [8] - New product launches include the "Ice Kirin" series refrigerators and the "AI Super Cylinder" washing machine, which have received industry accolades [3][8] Group 4: Production Capacity and Optimization - The company maintains a high capacity utilization rate, with the production of high-end wind-cooled refrigerators expected to reach 280,000 units annually [5] - A new production facility in Hefei has been completed, enhancing the production chain and operational efficiency [3][5] Group 5: Dividend Policy - The company currently has negative retained earnings and does not meet the conditions for profit distribution, but plans to reward investors once conditions are met [4]

事件：2025 年4 月21 日，TCL 智家发布2025 年一季报。25Q1 营收/归母净利润/扣非归母净利润分别为 46/3.0/2.9 亿元，同比分别+10/+34/+31%，利润端快速增长。 公司坚定推进全球化战略，积极开拓欧洲、东南亚及拉美等海外市场。 25Q1 公司出口及 ODM 订单增加，整体销量同比增长7.34%，表现优于行业。公司在打造法国、巴西和 西班牙等标杆市场上取得显著成效，推动业务稳定增长。 毛利率：25Q1 毛利率22.6%，同比+2.3pct。公司进一步优化产品结构，提升产品竞争力，25Q1 合肥家 电推出"冰麒麟"系列深冷冰箱等新品，洗衣机推出"大眼萌·AI 超级筒"新品洗衣机，洗净比突破 1.31， 奥马冰箱推出 520PLUS 多彩脂玉母婴冰箱。公司持续优化生产链条，提高中高端产品产能。合肥家电 配套厂房项目已完工，建成的生产配套楼及外围存储仓将持续为公司生产链条优化提供支持，提升生产 运营效率；奥马冰箱"年产280 万台高端风冷冰箱智能制造项目"一期和二期分别于2023 年11 月和2025 年1 月正式投产，高端风冷冰箱出货量稳步提升，预计未来可持续支持公司产品结构优化 ...