◼ 股票数据 | 总股本/流通(亿股) | 10.84/10.84 | | --- | --- | | 总市值/流通(亿元) | 112.21/112.21 | | 12 个月内最高/最低价 | 14.11/8.63 | | (元) | | 相关研究报告 <>--2025-09-01 <>-- 2025-03-10 <>--2024- 10-31 证券分析师：孟昕 2025 年 10 月 31 日 公司点评 买入/维持 TCL 智家(002668) 目标价: 昨收盘:10.35 TCL 智家：2025Q3 业绩快增盈利改善，全球化战略打开增长空间 ◼ 走势比较 (30%) (18%) (6%) 6% 18% 30% 24/10/31 25/1/11 25/3/24 25/6/4 25/8/15 25/10/26 E-MAIL：mengxin@tpyzq.com 分析师登记编号：S1190524020001 证券分析师：赵梦菲 E-MAIL：zhaomf@tpyzq.com 分析师登记编号：S1190525040001 研究助理：金桐羽 E-MAIL：jinty@tpyzq.com 一般证券业务登记编号：S11 ...

Group 1: Financial Performance - In Q1 2025, the company achieved revenue of 4.6 billion yuan, a year-on-year increase of 9.58%, marking nine consecutive quarters of positive growth [2] - The net profit attributable to shareholders reached 302 million yuan, up 33.98% year-on-year, with 15 consecutive quarters of double-digit growth [2] - The net cash flow from operating activities was 578 million yuan, reflecting a year-on-year growth of 33.33% [2] Group 2: Global Expansion Strategy - The company is actively pursuing a globalization strategy, focusing on markets in Europe, Southeast Asia, and Latin America, resulting in a 7.34% increase in overall sales [2][3] - The company aims to enhance brand recognition and market position through participation in international exhibitions and sports marketing strategies [6] Group 3: Product Development and Innovation - The company invested 150 million yuan in R&D in Q1 2025, a year-on-year increase of 20.91%, focusing on innovations in preservation technology and washing technology [8] - New product launches include the "Ice Kirin" series refrigerators and the "AI Super Cylinder" washing machine, which have received industry accolades [3][8] Group 4: Production Capacity and Optimization - The company maintains a high capacity utilization rate, with the production of high-end wind-cooled refrigerators expected to reach 280,000 units annually [5] - A new production facility in Hefei has been completed, enhancing the production chain and operational efficiency [3][5] Group 5: Dividend Policy - The company currently has negative retained earnings and does not meet the conditions for profit distribution, but plans to reward investors once conditions are met [4]

Core Viewpoint - TCL Smart Home reported strong financial performance in Q1 2025, with significant year-on-year growth in revenue and net profit, indicating robust operational efficiency and market expansion efforts [1][4]. Financial Performance - Q1 2025 revenue, net profit attributable to shareholders, and net profit excluding non-recurring items were 4.6 billion, 300 million, and 290 million yuan, respectively, representing year-on-year increases of 10%, 34%, and 31% [1]. - The net profit margin for Q1 2025 was 12.0%, an increase of 1.95 percentage points compared to the previous year, reflecting improved profitability [4]. Market Expansion and Product Development - The company is actively pursuing a globalization strategy, focusing on expanding into European, Southeast Asian, and Latin American markets, with a 7.34% year-on-year increase in overall sales volume [2]. - New product launches, such as the "Ice Kirin" series deep-freeze refrigerators and the "Big Eye Meng·AI Super Cylinder" washing machine, have contributed to enhancing product competitiveness [2]. Cost Management and Efficiency - In Q1 2025, the sales, management, R&D, and financial expense ratios were 3.3%, 3.0%, 3.3%, and -1.2%, showing a decrease in sales expenses and a slight increase in R&D expenses compared to the previous year [3]. - The company has completed the Hefei appliance supporting factory project, which will enhance production efficiency and support the optimization of the production chain [2]. Contract Liabilities and Future Outlook - As of the end of Q1 2025, contract liabilities amounted to 430 million yuan, an increase from the end of 2024, indicating a positive outlook for future revenue [5]. - The company expects net profits attributable to shareholders for 2025 and 2026 to be 1.15 billion and 1.31 billion yuan, respectively, with corresponding EPS of 1.06 and 1.20 yuan, suggesting continued growth in profitability [5].

Core Viewpoint - TCL Smart Home reported strong financial performance in Q1 2025, focusing on its core home appliance business and global expansion strategy, achieving significant revenue and profit growth [1][4]. Financial Performance - The company achieved revenue of 4.6 billion yuan, a year-on-year increase of 9.58%, marking nine consecutive quarters of positive growth [1] - Net profit attributable to shareholders reached 302 million yuan, up 33.98%, with 15 consecutive quarters of double-digit year-on-year growth [1] - Net cash flow from operating activities was 578 million yuan, reflecting a 33.33% increase [1] Global Expansion Strategy - TCL Smart Home is actively expanding into overseas markets, particularly in Europe, Southeast Asia, and Latin America, with notable success in establishing benchmark markets in France, Brazil, and Spain [1] - The company reported a 7.34% increase in overall sales volume, outperforming the industry [1] - The company is enhancing its global supply chain and production capabilities, including a new production base in Southeast Asia expected to add 1 to 1.4 million units of annual capacity [5] Research and Development - TCL Smart Home increased R&D investment to 150 million yuan, a year-on-year growth of 20.91%, focusing on innovations in refrigeration and washing technologies [2] - New product launches at AWE 2025 include advanced refrigerators and washing machines, showcasing differentiated advantages in quality and technology [2][3] Market Opportunities - The company is capitalizing on the "old-for-new" policy in China, which is expected to boost retail demand for home appliances [4] - In Q1 2025, China's home appliance retail sales (excluding 3C products) grew by 4.7% online and 12.9% offline [4] - Home appliance exports reached 24.17 billion USD in Q1 2025, a year-on-year increase of 8.7% [4] Brand Influence - TCL has become an Olympic global partner, enhancing its brand visibility and competitiveness in the global market [6] - The company aims to continue executing its globalization and AI smart home strategies to improve operational efficiency and profitability [6]