人口结构剧变孕育银发经济繁荣 银发族通常指 60 岁及以上的老年群体。根据国家统计局发布的最新数据，截至2025 年末，中国总人口为 14.05 亿，连续四年出现负增 长。然而，在总人口减少的背景下，老年人口数量却呈现加速上升趋势。2025 年我国60 岁及以上人口已达 3.2338 亿，占总人口比重上升 至 23%，较 2024 年上升了1 个百分点；其中，65 岁及以上人口达到 2.2365 亿，占比 15.9%。这一数据标志着中国已正式迈入中度老龄化 社会，并加速向深度老龄化过渡。 中国老龄化科学研究中心预计2035年前后，我国银发族人口数量将突破 4 亿，到 2050 年左右突破5 亿。庞大的人口基数，加之近年来银 发族消费观念的变化，银发族将是未来消费市场中不可忽视的一股力量。 银发族人口数量（万人）及占比 当前的银发族具有以下显著的特征，他们正在重塑老年消费市场： 1）经济基础较好，收入稳定性较强：一方面，自2021 年起，中国进入退休高峰期，上世纪 60 年代"婴儿潮"出生的人群集中步入退休年 龄，这部分人群不仅数量庞大，而且其生命周期伴随着中国改革开放的红利期，积累了远超上一代老年人的财富，拥 ...

Group 1 - Douyin E-commerce has announced a crackdown on gang-style false advertising, processing over 32,000 accounts related to false promotion and violations since July 2025 [1] - The issue of false advertising has been a persistent challenge in the e-commerce industry, with some merchants and influencers using "account matrices" and "script templates" to mislead consumers for illegal profits [1] - The platform has initiated a special governance action aimed at intercepting and rectifying false advertising, selling inferior goods or counterfeit products, and other violations such as "account nurturing" and "account hoarding" [1] Group 2 - Typical cases of false advertising have been identified in the sales of drink products and neck wrinkle removal products, where accounts misled consumers about the efficacy of these products during live broadcasts [1] - Investigations revealed that these accounts were closely linked and operated in a gang-like manner, with some promising free trials but failing to deliver on their claims, leading to consumer complaints and refusal of refunds [1] - Douyin E-commerce has taken strict measures against the involved accounts and their associated merchants and influencers, including closing e-commerce sales permissions and freezing commission withdrawals [3] Group 3 - The platform plans to enhance its identification and handling mechanisms, combining technical methods with manual inspections to maintain a high-pressure stance against false advertising and gang violations [3] - Douyin E-commerce calls for merchants and influencers to operate with integrity to promote a transparent, fair, and open e-commerce environment, emphasizing that only through honest practices can better products and services be provided to consumers [3]