吴秋月在自家厨房做菜。视频截图 吴秋月与弟弟一起直播销售南江黄羊。受访 者供图 12月19日晚，2025南江黄羊美食季开幕式现场，吴秋月接过"南江黄羊推荐官"聘书，笑靥如花——她成 为南江黄羊产业发展史上首位千万粉丝级"推荐官"。 巴中南江，是"川香秋月"视频账号《锦绣天府·安逸四川》系列作品的第一站。镜头中，她走进深山探 访养殖基地，围着篝火品鉴特色美食，向千万粉丝推介南江黄羊。 从深圳电子厂的流水线工人，到坐拥千万粉丝的"网红"，吴秋月的创业故事如同一锅慢炖的羊肉汤锅， 既有鲜香醇厚的滚烫岁月，也有透过舌尖直抵心尖的人生百味。 返乡"触电" 创业路从25元利润起步 2007年，中专毕业的吴秋月背上行囊，从老家泸州市纳溪区奔赴深圳电子厂，成为流水线上的一名打工 妹。五年的打工生涯，让她时常思念远在老家的孩子。 "孩子要上幼儿园了，我不想错过他的成长。"2012年，吴秋月毅然返乡，决心在家乡另谋出路。 当时，电商的东风已吹遍大江南北，在省外"见过世面"的吴秋月，打算跟上"触电"的潮流。她觉得，只 要有网、有电脑，就能在家挣钱。然而，现实却困难重重——老家没通网络，电压也不稳定，做电商没 条件，她不得不在镇上找 ...

Core Insights - The 2025 Hong Kong Food Expo opened on August 14, showcasing nearly a thousand "Sichuan-style" specialty products from 50 enterprises across 10 cities in Sichuan, including Leshan, Chengdu, and Neijiang [1] - This expo is the largest Sichuan delegation participating in the "Sichuan Going Global" overseas exhibitions this year, both in terms of the number of participating enterprises and exhibited products [1] Group 1 - Leshan promoted Sichuan cuisine at the event, attended by representatives from the Hong Kong Trade Development Council, Hong Kong Food Safety Committee, key buyers, and enterprises [1] - During the expo, a collaboration was established between the Leshan Qianwei New Tea Beverage Supply Chain Industrial Park and the Hong Kong Food Safety Exchange Association [1] - Sichuan Sen Tai Yuan Biotechnology Co., Ltd. signed a sales agreement worth 5 million USD with Youhe Development (Hong Kong) Co., Ltd. [1] Group 2 - The Sichuan booth featured an interactive experience area offering free tastings of Sichuan hot pot, Leshan bowl chicken, sweet skin duck, cold beef, spicy chicken pieces, and Fushun tofu, attracting many Hong Kong citizens [1] - The Sichuan delegation actively engaged in economic and trade exchanges, visiting the Hong Kong Trade Development Council to deepen cooperation in catering, exhibitions, and service trade [1] - The initiative aims to help more Sichuan cuisine brands leverage the Hong Kong market to reach a global audience [1]

Core Insights - The article highlights the transformation of the Sichuan meat and egg low-temperature product industry through the Douyin e-commerce platform, emphasizing the shift from traditional retail to online sales, particularly during the summer season [1][12][19] Group 1: Douyin E-commerce Strategy - Douyin has revamped its low-price flash sale channel to focus on high-quality local products, particularly from the Sichuan region, enhancing visibility and sales for these products [1][19] - The "Summer Delicious Food Festival" launched by Douyin promotes Sichuan meat and egg products, showcasing local brands and driving consumer interest [1][19] - The shift from traditional e-commerce to content-driven e-commerce on Douyin allows brands to engage consumers through video content, leading to impulsive buying behavior [12][19] Group 2: Company Performance - Liaoji Bangbang Chicken has over 900 stores across 26 provinces and has successfully transitioned to online sales, with significant growth in sales since self-operating its Douyin store [3][6] - The flagship store of Liaoji Bangbang Chicken has surpassed 1.02 million orders, with its best-selling product, marinated chicken feet, achieving over 330,000 orders [6] - Tan Baye, a snack brand, has also seen success on Douyin, with total sales exceeding 5.8 million orders, driven by popular products like cold-eaten beef and boneless chicken feet [8][12] Group 3: Supply Chain and Industry Impact - The success of these brands on Douyin has positively impacted their supply chains, leading to the development of new products and partnerships with suppliers [21][23] - The rise of Douyin e-commerce has not only benefited individual companies but has also stimulated the entire Sichuan meat and egg low-temperature product industry, encouraging innovation and collaboration among suppliers [25][26] - Companies like Meihao Foods are leveraging Douyin to enhance their product offerings and expand their market reach, indicating a broader trend of integrating online and offline sales strategies [26]