Core Insights - The 2025 Hong Kong Food Expo opened on August 14, showcasing nearly a thousand "Sichuan-style" specialty products from 50 enterprises across 10 cities in Sichuan, including Leshan, Chengdu, and Neijiang [1] - This expo is the largest Sichuan delegation participating in the "Sichuan Going Global" overseas exhibitions this year, both in terms of the number of participating enterprises and exhibited products [1] Group 1 - Leshan promoted Sichuan cuisine at the event, attended by representatives from the Hong Kong Trade Development Council, Hong Kong Food Safety Committee, key buyers, and enterprises [1] - During the expo, a collaboration was established between the Leshan Qianwei New Tea Beverage Supply Chain Industrial Park and the Hong Kong Food Safety Exchange Association [1] - Sichuan Sen Tai Yuan Biotechnology Co., Ltd. signed a sales agreement worth 5 million USD with Youhe Development (Hong Kong) Co., Ltd. [1] Group 2 - The Sichuan booth featured an interactive experience area offering free tastings of Sichuan hot pot, Leshan bowl chicken, sweet skin duck, cold beef, spicy chicken pieces, and Fushun tofu, attracting many Hong Kong citizens [1] - The Sichuan delegation actively engaged in economic and trade exchanges, visiting the Hong Kong Trade Development Council to deepen cooperation in catering, exhibitions, and service trade [1] - The initiative aims to help more Sichuan cuisine brands leverage the Hong Kong market to reach a global audience [1]

Core Insights - The article highlights the transformation of the Sichuan meat and egg low-temperature product industry through the Douyin e-commerce platform, emphasizing the shift from traditional retail to online sales, particularly during the summer season [1][12][19] Group 1: Douyin E-commerce Strategy - Douyin has revamped its low-price flash sale channel to focus on high-quality local products, particularly from the Sichuan region, enhancing visibility and sales for these products [1][19] - The "Summer Delicious Food Festival" launched by Douyin promotes Sichuan meat and egg products, showcasing local brands and driving consumer interest [1][19] - The shift from traditional e-commerce to content-driven e-commerce on Douyin allows brands to engage consumers through video content, leading to impulsive buying behavior [12][19] Group 2: Company Performance - Liaoji Bangbang Chicken has over 900 stores across 26 provinces and has successfully transitioned to online sales, with significant growth in sales since self-operating its Douyin store [3][6] - The flagship store of Liaoji Bangbang Chicken has surpassed 1.02 million orders, with its best-selling product, marinated chicken feet, achieving over 330,000 orders [6] - Tan Baye, a snack brand, has also seen success on Douyin, with total sales exceeding 5.8 million orders, driven by popular products like cold-eaten beef and boneless chicken feet [8][12] Group 3: Supply Chain and Industry Impact - The success of these brands on Douyin has positively impacted their supply chains, leading to the development of new products and partnerships with suppliers [21][23] - The rise of Douyin e-commerce has not only benefited individual companies but has also stimulated the entire Sichuan meat and egg low-temperature product industry, encouraging innovation and collaboration among suppliers [25][26] - Companies like Meihao Foods are leveraging Douyin to enhance their product offerings and expand their market reach, indicating a broader trend of integrating online and offline sales strategies [26]