四川展位设置了互动体验区，提供四川火锅、乐山钵钵鸡、甜皮鸭、冷吃牛肉、麻辣鸡块、富顺豆 花等免费品鉴，吸引了大批香港市民驻足拍照体验。参展期间，四川团还积极开展经贸交流活动，拜访 香港贸易发展局，深化两地在餐饮、会展和服务贸易等方面合作，推动更多川菜品牌企业借助香港市场 走向全球。（记者 陈碧红） 活动现场，乐山开展四川美食推介，香港贸易发展局等政府部门、香港食品委员会等协会、重点采 购商及企业等港方代表参加。展会期间，乐山犍为新茶饮供应链产业园与中国香港食品安全交流协会达 成合作，四川森态源生物科技有限公司与友和发展（香港）有限公司签订销售协议500万美元。 8月14日，2025香港美食博览会在香港会议展览中心开幕，四川组织来自乐山、成都、内江等10个 市（州）的50家相关企业参展，展品涵盖川菜、川调、川茶等"川字号"特色产品近千种。本次香港美食 博览会也是今年以来四川组团参加"川行天下"境外展中规模最大、参展企业和展品数量最多的展会。 ...

Core Insights - The article highlights the transformation of the Sichuan meat and egg low-temperature product industry through the Douyin e-commerce platform, emphasizing the shift from traditional retail to online sales, particularly during the summer season [1][12][19] Group 1: Douyin E-commerce Strategy - Douyin has revamped its low-price flash sale channel to focus on high-quality local products, particularly from the Sichuan region, enhancing visibility and sales for these products [1][19] - The "Summer Delicious Food Festival" launched by Douyin promotes Sichuan meat and egg products, showcasing local brands and driving consumer interest [1][19] - The shift from traditional e-commerce to content-driven e-commerce on Douyin allows brands to engage consumers through video content, leading to impulsive buying behavior [12][19] Group 2: Company Performance - Liaoji Bangbang Chicken has over 900 stores across 26 provinces and has successfully transitioned to online sales, with significant growth in sales since self-operating its Douyin store [3][6] - The flagship store of Liaoji Bangbang Chicken has surpassed 1.02 million orders, with its best-selling product, marinated chicken feet, achieving over 330,000 orders [6] - Tan Baye, a snack brand, has also seen success on Douyin, with total sales exceeding 5.8 million orders, driven by popular products like cold-eaten beef and boneless chicken feet [8][12] Group 3: Supply Chain and Industry Impact - The success of these brands on Douyin has positively impacted their supply chains, leading to the development of new products and partnerships with suppliers [21][23] - The rise of Douyin e-commerce has not only benefited individual companies but has also stimulated the entire Sichuan meat and egg low-temperature product industry, encouraging innovation and collaboration among suppliers [25][26] - Companies like Meihao Foods are leveraging Douyin to enhance their product offerings and expand their market reach, indicating a broader trend of integrating online and offline sales strategies [26]