南江黄羊
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写好南江黄羊这篇“土”文章
Xin Lang Cai Jing· 2026-02-27 22:32
问 1 能不能借助更多的现代化设施让养羊更省力? 2 怎么靠养羊赚更多钱? 3 我们南江黄羊的品质和产业附加值还能提高吗? 南江县"借羊还羊"产业扶贫模式曾被评为"全球减贫最佳案例"。目前,这一模式还在延续:去年4月,汪其德借给 沙河镇红旗村村民李洪才15只羊。去年底,李洪才卖羊挣了钱,今年想把养殖规模扩大到50只。 2月19日,农历正月初三,在南江县公山镇石光村养羊大户张四海的羊圈里,汪其德"不请自来",看看老朋友和他 养的羊。去年,汪其德从张四海这里收购上千头黄羊,每斤单价比市场价高四五块。"按一头活羊1500元来算,我 卖羊的收入就是150万元,除去成本,纯利润有五六十万元。"张四海止不住地感谢汪其德。 "随着育种和养殖技术提升,南江黄羊品质好,不愁销路,我们有底气高价收购。"今年全国两会,汪其德计划提 交的建议依旧和乡村振兴有关,"希望更多群众通过养殖南江黄羊增收致富,在政府、企业等的共同努力下,写好 南江黄羊这篇土特产增收致富文章。" 今年春节,汪其德几乎没怎么停下来。一是忙于走村串户,二是盯着设备进场。忙前忙后,都是围着南江黄羊打 转。 2月25日,合作社复工复产第一天,汪其德走进去年7月开始升级 ...
播金种银三十年:一家国有大行在川的乡村振兴实践
Xin Lang Cai Jing· 2025-12-25 02:53
Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) has played a significant role in poverty alleviation and rural revitalization in Sichuan Province over the past 30 years, investing over 9 billion yuan and providing more than 20 billion yuan in loans to support local development initiatives [1][7]. Group 1: Initial Support and Infrastructure Development - In the early stages of assistance, ICBC focused on basic needs, investing in essential areas such as education and healthcare to strengthen the foundation for development [2][3]. - ICBC's initiatives included the construction of schools and healthcare facilities, such as the Liangshui Hope Primary School and the support for the relocation of the Wanyuan City Central Hospital, significantly improving local educational and medical resources [2][3]. Group 2: Comprehensive Support and Poverty Alleviation - ICBC implemented a multi-faceted support strategy in areas like infrastructure, education, healthcare, and financial services, leading to the successful poverty alleviation of over 2,600 residents in Tikeluo Village [5][7]. - The bank's efforts have resulted in the establishment of a robust safety net in education, healthcare, and infrastructure, fulfilling its social responsibilities as a state-owned enterprise [7]. Group 3: Transition to Sustainable Development - As the assistance progressed, ICBC shifted its focus from mere donations to fostering sustainable economic growth through initiatives like the "Borrow Sheep, Return Sheep" program, which has helped nearly 700 impoverished households increase their annual income [8][9]. - The bank has also invested over 13 million yuan in the Tongjiang silver ear industry, facilitating the development of a complete support system that enhances local economic resilience [9][12]. Group 4: Market Integration and Consumption Support - ICBC has worked to connect local production with market demand, launching initiatives such as the "Qinghua Pepper Weather Index Insurance" and "Whole Village Credit" to support local farmers and enhance production capabilities [13][15]. - The bank has actively promoted consumption assistance through various campaigns, purchasing over 370 million yuan worth of agricultural products from poverty-stricken areas, thereby boosting local sales [15][17]. Group 5: Long-term Impact and Future Directions - Over three decades, ICBC has evolved from a resource provider to a catalyst for institutional innovation and local economic development, aiming to create a self-sustaining growth model for rural areas [17]. - The bank's comprehensive approach to poverty alleviation and rural revitalization serves as a replicable model for similar initiatives across the country, with a commitment to continue supporting local communities [17].
用短视频为乡村振兴赋能
Xin Lang Cai Jing· 2025-12-24 17:46
Core Viewpoint - The article highlights the success of the content creators "Chuan Ge" and "Chuan Sao" in leveraging their humorous short videos to promote local culture and agricultural products, thereby benefiting their community and enhancing the visibility of local heritage [3][4][5][6]. Group 1: Content Creation and Style - "Chuan Ge," whose real name is Tang Chuan, started creating short videos six years ago, focusing on humorous daily life segments with his wife, which quickly gained popularity [4]. - The couple's content style is characterized by a light-hearted and humorous approach, which has resonated well with their audience, leading to significant engagement [4][5]. Group 2: Cultural Promotion and Innovation - The creators have integrated local intangible cultural heritage into their videos, using humor to attract younger audiences, exemplified by their non-heritage video on palm weaving that garnered over 150 million views [5]. - Their innovative approach demonstrates the potential of creative storytelling in promoting traditional crafts and cultural practices [5]. Group 3: Community Impact and Agricultural Support - "Chuan Ge" and "Chuan Sao" have actively participated in agricultural support initiatives, selling over one million pounds of local produce such as pomegranates and apples, thereby helping local farmers [6]. - They plan to launch a "rural market" to promote local delicacies and encourage farmers to sell their products through live streaming, aiming to enhance the economic prospects of their community [6].
为南江黄羊代言的“川香秋月”如何从打工妹蝶变为千万粉丝网红
Xin Lang Cai Jing· 2025-12-23 19:08
Core Viewpoint - The article highlights the entrepreneurial journey of Wu Qiuyue, who transitioned from a factory worker to a successful influencer and "recommendation officer" for the Nanjing Yellow Sheep industry, leveraging her social media presence to promote local agricultural products and traditional Sichuan cuisine [4][11]. Group 1: Entrepreneurial Journey - Wu Qiuyue started her career as a factory worker in Shenzhen after graduating from a vocational school, later returning to her hometown to explore e-commerce opportunities [5][6]. - Initial struggles included a lack of internet access and unstable electricity, which forced her to adapt by finding a suitable location for her business [5][6]. - Her first sale earned her a profit of 25 yuan, marking the beginning of her entrepreneurial journey [6]. Group 2: Business Evolution - After facing challenges in selling others' products, Wu Qiuyue pivoted to creating and selling her own Sichuan delicacies through e-commerce platforms [7]. - She encountered significant setbacks, including a loss of over 400,000 yuan due to the African swine fever and subsequent factory closures [7][8]. - The COVID-19 pandemic prompted her to utilize short videos for marketing, leading to a rapid increase in followers and a successful transition to online sales [8][9]. Group 3: Community Impact - Wu Qiuyue's efforts have not only benefited her business but also supported local farmers by purchasing their livestock and selling their products through live streaming [9][10]. - Her video account has helped promote traditional Sichuan snacks, contributing to the revitalization of local agriculture and providing stable income for local women involved in production [10][11]. - The initiative has transformed local delicacies into a thriving industry, showcasing the potential of grassroots entrepreneurship in rural areas [11].
擦亮41.85亿元品牌金名 2025南江黄羊美食季盛大启幕
Zhong Guo Jing Ji Wang· 2025-12-22 13:13
Group 1 - The event titled "Winter Cultural and Tourism Consumption Season" in Nanjing County aims to promote local culture and cuisine, featuring a theme of "Sailing with Sheep, Enjoying Nanjing" [1][2] - The event includes various activities such as a large-scale banquet, distribution of 2 million yuan in consumer vouchers, and over 20 cultural performances, enhancing the local tourism and consumption experience [2][3] Group 2 - Sichuan Dejian Nanjing Yellow Sheep Food Co., Ltd. is a leading enterprise in the Nanjing Yellow Sheep industry, established in 2016, focusing on standardized breeding, processing, and marketing [4] - The company has a processing capacity of 300,000 sheep annually and has developed over 30 product varieties, contributing to the brand's growth and the economic development of 4,265 local farmers [4][5] Group 3 - Nanjing Yellow Sheep has been recognized as "Asia's First Sheep" and is a significant achievement of China's "863" program, with its meat being served at national banquets [5][6] - The breed has been promoted to over 1,200 counties across 28 provinces, and its poverty alleviation model has been recognized by the Food and Agriculture Organization of the United Nations as a global case study [5][6] Group 4 - The event features immersive experiences such as the "Thousand Tables Feast" and a drone light show, aimed at enhancing consumer engagement and showcasing local flavors [7][8] - The successful launch of the food season marks a significant step in integrating agriculture, culture, and tourism, transitioning the Nanjing Yellow Sheep industry towards a new phase of brand leadership and cultural empowerment [8]
南江黄羊“出圈”的启示(话说新农村)
Ren Min Ri Bao· 2025-06-12 21:59
Core Insights - The article emphasizes the importance of technological innovation as a core driving force and seed source security as a fundamental guarantee for the development of specialty agricultural industries, which can become a strong engine for rural revitalization and a vivid embodiment of agricultural modernization [1][3]. Group 1: Industry Overview - The South Jiang Yellow Goat, recognized as a breakthrough meat goat breed developed through 70 years of research, has a brand value of 4.185 billion yuan and has won the National Science and Technology Progress Award [1]. - The nutritional quality of the South Jiang Yellow Goat surpasses that of similar goats, with key nutrients such as methionine, lysine, and inosine acid higher by 25.9%, 10.2%, and 6.7% respectively, while cholesterol and fat content are lower by 13.5% and 5% [1]. Group 2: Breeding and Preservation - The local community recognizes that the unique breed advantage of the South Jiang Yellow Goat is crucial for its market success across 28 provinces, highlighting the need for systematic protection and scientific iteration of seed sources [2]. - A "three-tier pyramid" breeding system has been established to ensure the orderly and traceable supply of quality seed sources to the farming end, demonstrating a commitment to continuous innovation and adaptation to modern farming practices [2]. Group 3: Implications for Agricultural Modernization - The South Jiang Yellow Goat serves as a model for addressing challenges in specialty agriculture, indicating that protecting and developing unique genetic resources is essential for sustainable industry growth [3]. - The ongoing nationwide technological offensive surrounding core seed sources reflects a broader trend where agricultural modernization relies on innovation and security in seed sources to strengthen specialty agricultural industries [3].