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首现国有大行关停独立信用卡App,机构“瘦身”同步提速
Xin Lang Cai Jing· 2025-10-15 02:28
Group 1 - The core viewpoint of the articles highlights the trend of major banks in China, particularly Bank of China, shutting down independent credit card apps and integrating their functions into their main banking apps, reflecting a consolidation in the credit card industry [1][4] - Bank of China has become the first state-owned bank to close an independent credit card app, following similar actions by smaller banks like Beijing Rural Commercial Bank and Bohai Bank [1] - The credit card industry is entering a contraction phase, characterized by a decline in the number of cards issued, insufficient new card issuance momentum, and a decrease in overall transaction activity [1] Group 2 - As of the end of 2024, the total credit card credit limit is 22.90 trillion yuan, with a year-on-year growth of 1.04%, while the outstanding credit balance is 8.71 trillion yuan, growing by 0.25% [2] - The average credit limit per card is 31,400 yuan, with a declining credit utilization rate of 38.03% [2] - The reduction in credit card transaction volume and usage is leading to a decline in banks' interest and non-interest income, as reflected in the semi-annual reports of several listed banks [4] Group 3 - As of the end of 2024, the total amount of overdue credit card loans for more than six months is 123.964 billion yuan, accounting for 1.43% of the outstanding credit balance, with a year-on-year increase [4] - Over 40 credit card centers have been approved for closure this year, with major banks like China Merchants Bank and Minsheng Bank also reducing their regional operations [4] - The National Financial Regulatory Administration has issued a notice requiring financial institutions to optimize or terminate mobile applications that have low user activity, poor experience, redundant functions, or compliance risks [4]
又一银行公告下架!信用卡APP正在渐次退场
Bei Ke Cai Jing· 2025-10-10 09:55
Core Viewpoint - The independent credit card apps of several banks, including China Bank, are being phased out in favor of integrating credit card services into their main banking apps, reflecting a broader trend in the industry towards consolidation and cost efficiency [2][3][4]. Group 1: Bank Actions - China Bank announced the shutdown of its credit card app "Bountiful Life," with all functions migrating to the main "China Bank" app, leading to the eventual discontinuation of the independent app [2][5]. - Other banks, such as Bohai Bank and Beijing Rural Commercial Bank, have also ceased operations of their independent credit card apps, indicating a collective shift in the banking sector [3][20]. - The trend of merging credit card functionalities into main banking apps is not isolated, as multiple banks have already taken similar actions over the past few years [3][21]. Group 2: Industry Insights - Experts suggest that the initial goal of independent credit card apps was to enhance customer engagement, but the results have been disappointing, leading to increased operational costs without significant user retention [3][22]. - The profitability pressure on credit card businesses has made maintaining independent apps economically unfeasible, prompting banks to consolidate services to reduce costs and improve efficiency [4][27]. - The decline in active users of credit card apps contrasts with the growth in mobile banking app usage, highlighting a shift in consumer behavior towards more comprehensive banking solutions [24][25]. Group 3: Market Trends - The credit card industry is experiencing a downturn, with a reported decrease of 34 million credit cards over the past year, reflecting broader economic challenges [30][34]. - Data from the central bank indicates a decline in the total number of credit cards and combined lending cards, dropping from a peak of 798 million to 715 million [30]. - Banks are now focusing on refining their strategies to retain existing customers and adapt to changing consumer spending habits, moving away from aggressive customer acquisition tactics [34][35].
银行APP迎下架潮 从多到精破解转型焦虑
Zheng Quan Shi Bao· 2025-07-21 19:13
Core Viewpoint - The banking industry is undergoing a significant transformation with the integration and discontinuation of various mobile applications, reflecting a shift from digitalization to intelligent services, aiming for a more comprehensive and user-friendly experience [1][4][8]. Group 1: APP Integration and Discontinuation - The "Run Wallet" APP will officially cease operations on October 15, 2025, with its functions migrating to the China Resources Bank APP, marking a trend of reducing and enhancing banking applications [1]. - Credit card and direct banking applications are the most frequently discontinued types, with several banks, including Beijing Rural Commercial Bank and Bohai Bank, having already shut down their credit card apps [2][3]. - The number of direct banking apps has significantly decreased from a peak of 135 in 2017 to fewer than 10 currently operational, indicating a major retreat in this sector [3]. Group 2: Reasons for APP Discontinuation - Low user engagement, high substitutability of functions, and significant operational costs are common issues among discontinued banking apps [4]. - The closure of independent credit card apps is driven by diminishing new user growth and the need for cost reduction, with most functions being integrated into mobile banking platforms [4]. - The discontinuation of direct banking apps is seen as a completion of their exploratory mission rather than a failure, as they provided insights for digital transformation in the banking sector [5]. Group 3: Regulatory and Market Influences - Regulatory guidance and risk management are key factors in the decision to shut down certain financial apps, as highlighted by the National Financial Supervision Administration's directive to optimize or terminate low-performing applications [6]. - The proliferation of numerous financial apps reflects the banking sector's digital anxiety, with many institutions struggling to meet actual customer needs and effectively implement digital strategies [7]. Group 4: Future Directions for Digital Transformation - Banks are encouraged to break down institutional barriers to digital transformation, fostering a collaborative environment that enhances agility and digital culture [8]. - A tailored approach to digital transformation is recommended, focusing on unique characteristics rather than a one-size-fits-all strategy [8]. - The integration of online and offline channels, particularly through mobile banking, is essential for enhancing customer service and expanding user engagement [8].