2026年"史上最长春节假期"落下帷幕。长达九天的假期充分释放文旅消费潜力，国内多地景区再现"一 票难求"的火热景象，住宿市场呈现量价齐升的良好态势；与此同时，出境游市场同步升温，中短途目 的地持续领跑，长线目的地凭借特色资源实现热度突破，出入境双向文旅交流愈发活跃。 年味引领国内游消费热潮，多元场景全面开花 不同于以往单一的出游模式，2026年春节国内游以"追寻传统年味"为核心主线，叠加超长假期的有力带 动，形成了城市游、县域游、冰雪游、避寒游并行的消费格局，出游方式更趋灵活，住宿市场同步升 级，小众目的地加速出圈，全方位释放出文旅消费潜力。其中，传统年俗与南北气候差异催生的特色出 游，成为国内游市场最亮眼的核心看点。 深挖传统年俗文化内涵，成为国内游吸引游客的关键所在。各地以非遗展示、民俗展演、灯会庙会等特 色活动为载体，打造出差异化文旅产品。同程旅行数据显示，汕头、福州、北京等十座城市成为主 打"年味儿游"的热门目的地，广东省表现尤为突出。当地以"请到广东过大年"为主题，将非遗年俗与惠 民补贴相结合，带动汕头等目的地酒店预订热度同比增幅超80%；福州、赣州、德宏等地也凭借丰富的 民俗活动，有效激活了当地 ...

Group 1: Decline in Japanese Tourism - Japan has seen a rapid decline in popularity as a travel destination for Chinese tourists since mid-November, influenced by various factors [2] - Major Chinese cruise operator, Aida Cruises, announced changes to its 2026 itinerary, focusing on South Korea and Southeast Asia instead of Japan [2][3] - Aida's previous plans included multiple Japanese ports, but the new strategy emphasizes exploring diverse Asian cultures [3] Group 2: Airline Adjustments - Domestic airlines have reacted swiftly to the changing environment, with a reported 56% increase in canceled flights to Japan from November 24 to December 31 compared to the previous month [4] - Ticket bookings for flights to Japan have decreased by approximately 29% since November 15, indicating a significant drop in demand [4] - Airlines have adjusted over 20 routes to Japan, primarily affecting flights to Tokyo and Osaka [4][5] Group 3: Shift in Tourist Preferences - Travel agencies are shifting focus from Japan to Southeast Asia, South Korea, and Russia, as travelers seek alternatives due to concerns over flight cancellations and pricing [5][6] - Thailand has regained its position as the top outbound travel destination for Chinese tourists, with a 21% increase in flight bookings compared to the previous year [6] - The introduction of visa-free travel to Russia has led to a 1.5-fold increase in flight bookings, indicating a growing interest in this destination [6] Group 4: Emerging Travel Trends - Chinese tourists are increasingly booking trips to more distant locations, with significant growth in bookings for countries like Russia, Italy, and Spain [7] - Thailand is actively promoting its tourism through safety campaigns and visa-free policies to attract Chinese visitors [7][8] - The competitive advantage of Southeast Asian destinations lies in their visa-free access and increased airline capacity, making them more appealing to Chinese tourists [8]