Core Viewpoint - The company, Beitaini, reported a significant decline in revenue and net profit for the first half of 2025, attributing this to industry cycle changes and strategic transformation needs, while maintaining a focus on high-value products and quality growth [2][3]. Financial Performance - The operating revenue for the reporting period was 2.371 billion yuan, a decrease of 15.43% compared to the same period last year [3]. - The net profit attributable to shareholders was 246.66 million yuan, down 49.01% year-on-year [3]. - The net profit after deducting non-recurring gains and losses was 182.62 million yuan, reflecting a 56.48% decline [3]. - The net cash flow from operating activities increased by 145.70% to 346.93 million yuan [3]. - Basic and diluted earnings per share were both 0.58 yuan, a decrease of 49.57% [3]. - The weighted average return on equity was 4.02%, down approximately 3.96 percentage points from the previous year [3]. - Total assets at the end of the reporting period were 7.979 billion yuan, a decrease of 3.91% from the end of the previous year [3]. Strategic Focus - The company is actively optimizing its operational structure to reduce inefficient investments and focus on high-value products and quality growth [2]. - Beitaini emphasized the importance of brand value and user engagement over mere scale expansion, leading to adjustments in growth pace [4]. - The company is enhancing its channel strategy and upgrading its offline channels, which have faced temporary pressure, while expanding into new retail formats [4]. - The 2025 operational plan is guided by a strategy centered on brand building, with a focus on member operations and collaborative growth [4]. Brand Development - Beitaini has established a multi-tiered brand matrix, with brands like Aikeman (high-end anti-aging) and Weinoona Baby (infant skincare) showing good growth [5]. - The company plans to continue advancing brand construction and resource allocation around the ecosystem of skin health [5].

Investment Rating - The investment rating for the company is "Accumulate" with a target price of 56.57 CNY [4][10]. Core Insights - The company focuses on big product lines and streamlining its main brand SKU strategy to drive continuous improvement in gross margin. However, the significant decline in offline channels in 1H25 has impacted main brand growth. There are expectations for new products to expand the consumer base and improve operational efficiency on platforms like Douyin [2][10]. - In 1H25, the company reported total revenue of 2.372 billion CNY, a year-on-year decline of 15.43%, and a net profit attributable to the parent company of 247 million CNY, down 49.0% year-on-year. The gross margin improved to 76.0%, up 3.42 percentage points, attributed to a focus on big products and reduced promotions [10][11]. - The company has adjusted its EPS forecasts for 2025 and 2026 to 1.12 CNY and 1.49 CNY, respectively, reflecting the impact of short-term offline channel adjustments and product line streamlining [10][11]. Financial Summary - For 2023A, the total revenue is projected at 5.522 billion CNY, with a year-on-year growth of 10.1%. The net profit attributable to the parent company is expected to be 757 million CNY, down 28.0% [3][11]. - The company’s gross margin is expected to improve to 75.3% in 2025E, with a net profit margin of 8.6% [11]. - The company’s total assets are projected to reach 8.456 billion CNY by 2025E, with total liabilities of 1.936 billion CNY [11]. Market Performance - The stock has a 52-week price range of 39.34 CNY to 70.30 CNY, with a total market capitalization of 19.871 billion CNY [5][10]. - The stock has shown an absolute increase of 14% over the past 12 months, although it has underperformed relative to the index by 41% [9][10].