Core Insights - The automotive industry is witnessing intense competition, and brands must balance perseverance with innovation to stand out [1] - Beijing Off-road's growth is driven by a concept of "empathy," reflecting a shift in consumer expectations towards vehicles that serve as versatile companions rather than mere transportation [3] Sales Performance - In 2025, Beijing Off-road achieved a significant milestone with total deliveries surpassing 200,000 units, with the "Boxy" family contributing over 140,000 units, marking a 79% year-on-year increase [3] - The BJ40 series has maintained its position as the top-selling hard-core off-road vehicle for 11 consecutive months, with the BJ40 extended range version leading its segment for 9 months and securing the annual championship [3] Product Development and Innovation - Beijing Off-road has established a clear product matrix catering to different consumer needs, from extreme off-road enthusiasts to urban families seeking light off-road experiences [4][5] - The company focuses on extended range technology to address range anxiety in off-road scenarios, while also investing in advanced features like the "Tai Chi flexible chassis" and "six-dimensional electric safety system" to enhance user confidence [5] User Engagement and Relationship - The company is transitioning from being merely a "car manufacturer" to a "companion" for users, valuing customer feedback and involving users in product testing and improvement processes [5] - Beijing Off-road emphasizes the importance of user trust as both a recognition of past achievements and a commitment to future endeavors [6] Future Outlook - In 2026, Beijing Off-road plans to strengthen its focus on product, technology, and user relationships, with the launch of the BJ40 Explorer, which combines classic aesthetics with advanced safety features [6] - The BJ40 Explorer aims to provide a new experiential dimension, transforming the vehicle into a space that can empathize and accompany users through various emotional states [6]

Group 1 - The core viewpoint is that the Tank brand has experienced a 10.7% year-on-year decline in sales in the first half of the year due to intensified market competition, despite holding a significant market share in the off-road vehicle segment [1][2] - The Tank brand's sales reached 104,000 units in the first half of the year, with the top five sales figures for rugged off-road models being Tank 300 series (40,000 units), Leopard 5 (27,000 units), Beijing Off-road BJ40 series (22,000 units), Tank 500 series (21,000 units), and Tank 400 series (18,000 units) [1] - The launch of the new Tank 500 Smart Edition, which features the third-generation intelligent driving system from Great Wall Motors, aims to enhance driving experience through a combination of laser radar and visual sensors [1] Group 2 - The company recognizes a shift in consumer demand towards smart features and luxury configurations, with 75% of off-road vehicle users indicating a preference for such features, despite only 3% being true off-road enthusiasts [2] - The development of intelligent driving systems for off-road vehicles is more complex than for regular models, involving longer calibration cycles, higher costs, and intricate power system coordination [2] - The challenges in developing the Tank 500's intelligent driving system have led to delays in subsequent vehicle projects, as the company prioritizes quality and development progress [2]