Core Insights - The Chinese automotive industry is shifting from a "configuration war" to a focus on niche markets, with off-road vehicles becoming a significant area of competition [3] - The self-driving travel market in China is projected to exceed 2 trillion yuan, with 80.5% of car owners planning their first trip within three months of purchase [3] - The sales of off-road vehicles in China are expected to reach 940,000 units in 2024, representing a 70% year-on-year increase [3] Group 1: Market Trends - The off-road vehicle market is evolving to meet urban comfort needs while retaining essential off-road capabilities, leading to the emergence of "light off-road" concepts [4] - Companies like JETOUR are launching new brands and models aimed at creating a comprehensive travel ecosystem, with the JETOUR L7 PLUS priced between 109,900 and 151,900 yuan [4][5] - The demand for off-road vehicles is increasing among families, with 56.3% of travelers opting for SUVs or off-road vehicles [3] Group 2: Technological Advancements - The integration of smart technology in off-road vehicles is crucial, as traditional models often lack advanced features [6] - The launch of the MANSHI M817, positioned as the "first smart off-road vehicle," incorporates advanced driving assistance systems and aims to enhance urban usability [6][7] - Ford is also advancing its smart technology offerings with the introduction of the electric and range-extended versions of the LIMA model, featuring high-level driving assistance capabilities [7][8] Group 3: Consumer Engagement - JETOUR is actively engaging with consumers through events and a comprehensive ecosystem that includes over 3,000 service stations and partnerships with various lifestyle brands [10] - Ford's outdoor theme park in Shandong aims to create a community experience, attracting visitors and enhancing brand engagement [10][11] - The shift in consumer behavior from merely needing a vehicle to seeking a lifestyle experience is becoming evident, with companies focusing on personalized offerings to build brand loyalty [11]

Group 1 - The core viewpoint is that the Tank brand has experienced a 10.7% year-on-year decline in sales in the first half of the year due to intensified market competition, despite holding a significant market share in the off-road vehicle segment [1][2] - The Tank brand's sales reached 104,000 units in the first half of the year, with the top five sales figures for rugged off-road models being Tank 300 series (40,000 units), Leopard 5 (27,000 units), Beijing Off-road BJ40 series (22,000 units), Tank 500 series (21,000 units), and Tank 400 series (18,000 units) [1] - The launch of the new Tank 500 Smart Edition, which features the third-generation intelligent driving system from Great Wall Motors, aims to enhance driving experience through a combination of laser radar and visual sensors [1] Group 2 - The company recognizes a shift in consumer demand towards smart features and luxury configurations, with 75% of off-road vehicle users indicating a preference for such features, despite only 3% being true off-road enthusiasts [2] - The development of intelligent driving systems for off-road vehicles is more complex than for regular models, involving longer calibration cycles, higher costs, and intricate power system coordination [2] - The challenges in developing the Tank 500's intelligent driving system have led to delays in subsequent vehicle projects, as the company prioritizes quality and development progress [2]

在新能源化、智能化的汽车浪潮中，坦克品牌再次让全球用户看到其始终走在科技创新前沿的风采。 坦克品牌最新力作——全新坦克500智享版近日在"开启越野新时代"发布会上宣告开启预售。新车定位为"全场景智能豪华越野SUV"，两款车型预 售价分别为36.00万元和38.88万元，将为中大型SUV市场注入新活力。 外观上，全新坦克500汲取中国古典建筑灵感，借鉴斗拱举折、宫灯丹陛等元素，将"中式新豪华"的中正大气与磅礴体量感相融合。智能配置方 面，长城汽车第三代智能辅助驾驶系统Coffee Pilot Ultra让其实现"车位到车位"的全链路智能辅助驾驶，适配园区内部路、城市拥堵路、城市快速 路、城乡结合部道路、高速公路等全场景，打破传统智能辅助驾驶的场景割裂痛点。 全新坦克500智享版让越野车也有了"冰箱彩电大沙发"的舒享标准：前排中央扶手下内藏5.4L车载冰箱；全车6屏无缝衔接，二排吸顶屏支持6种操 控方式；全席位采用8层材质亲肤NAPPA真皮座椅，配备通风、加热与8种按摩模式。 自坦克品牌问世之后，国产越野车已逐渐打破国外品牌垄断。 长期主义的技术布局是坦克品牌的核心竞争力。长城汽车投入超200亿元打造坦克平台，涵 ...

当晚，定位为"全场景智能豪华越野SUV"的全新坦克500智享版开启预售，预售价36万元起。据长城汽车首席技术官吴会肖介绍，全新坦克500搭载长城汽车 第三代智能辅助驾驶系统Coffee Pilot Ultra，可实现"车位到车位"的全链路智能辅助驾驶。 编辑 杨娟娟 校对 陈荻雁 新京报贝壳财经讯（记者张冰）8月11日晚，长城汽车坦克品牌执行副总经理谷玉坤在全新坦克500预售发布会上表示，此前越野车在国内汽车细分市场中是 绝对的小众市场，一方面越野车在国内用户看来是工具车，乘用属性较弱且不是用车刚需，另一方面主流越野车被国外品牌垄断，动辄数十万元的价格形成 了高门槛。长城汽车秉承品类创新思维推出坦克品牌激活中国越野车市场，截至目前坦克品牌用户已超过70万。 全新坦克500。企业供图 ...