Core Insights - The article discusses the current state and future trends of the Chinese new energy vehicle (NEV) market, highlighting shifts in market structure, sales performance, and technological advancements in autonomous driving features. Market Structure - By May 2025, the market share of new energy sedans is 42.5%, down 2.4 percentage points year-on-year, while the share of new energy SUVs has reached 47.2%, an increase of 0.3 percentage points [7] - In May 2025, NEV sales reached 1.307 million units, a month-on-month increase of 6.7% and a year-on-year increase of 36.8%, with a penetration rate of 48.7% [9] Sales Performance - Sales of new energy passenger vehicles totaled 1.234 million units, with a month-on-month increase of 7.7%, while sales of new energy commercial vehicles were 73,000 units, down 8.3% month-on-month but up 63.4% year-on-year [9] - The commercial vehicle segment saw all models experience year-on-year growth, with tractor trucks increasing nearly 300% [7] Technological Advancements - The installation rate of L2 and above assisted driving features in new energy passenger vehicles reached 77.8% from January to April 2025, indicating a trend towards broader adoption of advanced driving technologies [11] - The overall installation rate of Automatic Emergency Braking (AEB) in passenger vehicles reached 60.1%, with new energy passenger vehicles at 64.3% [14][15] - Full-speed Adaptive Cruise Control (ACC) installation rates in the passenger vehicle market reached 57.5%, with new energy vehicles at 68.4% [20] Industry Trends - The market is transitioning from "price competition" to "value competition," emphasizing technology and service integration [9] - The "smart driving equality" movement is driving down the costs of sensors and chips, accelerating the adoption of assisted driving features across various price segments [33][35] - Major automakers are rapidly advancing the democratization of assisted driving technologies, with companies like BYD, Geely, and Changan releasing new intelligent driving systems [41]

撰 文 / 周 洲 设 计 / 赵昊然 长安汽车和比亚迪蛇年放的第一个大招，就是全民智驾，即全系标配高阶智驾。 比亚迪霸屏的前一天，2月9日，长安汽车发布"北斗天枢2.0"智能化战略，深蓝汽车先掀桌子，将 高阶智驾铺到全系，下探到10万元车型。 结果比亚迪把桌子腿都卸了，直接打到7万元级别。 2月10日，比亚迪发布"天神之眼"智驾系统，号称开启全民智驾时代，7.88万元的海鸥都将配备。 各供应商和车企或明或暗跟进，有不屑，有欢迎，反正蹭一波营销热潮。 有分析认为这是变相的价格战。舆论不提倡价格战，那就增配。3000-5000元的智驾硬件BOM（物 料）成本对于比亚迪来说，比直接降价1万元的做法高级不少。 比亚迪的做法，让高阶智驾进入开局即决战的局面。 同济大学汽车学院教授朱西产对汽车商业评论表示，如果比亚迪的全民智驾成了，这意味着"华卓 地魔"[华为、卓驭、地平线、魔门塔（momenta）]四大智驾供应商模式第一次落地开花，智驾主流 将由供应商模式主导。 比亚迪的智驾王炸，会将压力给到全栈自研的车企们和ADAS企业。 上海预致汽车咨询有限公司总经理张豫对汽车商业评论表示，最破防的应是合资车企，其在燃油家 轿和 ...