当姑苏古城的灯笼次第点亮，平江路上的评弹弦索伴着马蹄声脆，2026年马年新春的苏州，大街小 巷不仅弥漫着满满的年味，更涌动着火热的消费热潮。 今年春节假期，全市板块联动、部门协同，围绕过年潮购、苏式年味、文旅休闲、民俗体验等内 容，以"三新"消费试点、有奖发票试点和消费品以旧换新政策赋能，策划举办重点促消费活动超200 场。节日期间，全市各大商超、商业街区活力彰显、人流如织，监测数据显示，全市100家重点商贸企 业春节假期预计实现销售额19.53亿元，同比增长5.8%。 丰富活动 引爆住餐消费 传统年味之外，新潮玩法为苏州消费市场注入新活力。阳澄半岛乐园的"新春阳澄狂欢季"，华东首 个赛博朋克机车特技秀"绝境狂飙"燃爆现场，假期初段接待游客、营业收入同比分别增长33.3%和 20.4%。"苏品苏货"也在这个春节加速出圈。十全街精品店、华贸中心甄选店同步开业，推出的沉浸式 体验活动让市民眼前一亮；轨交精选店铺的"任意消费赠福字"活动，让出行路上也充满年味。 政策红包 市民"敢买愿换" "扫发票中了88元，回家可以去超市再买一箱牛奶了。"在比斯特苏州购物村买完衣服的王彩菲笑着 说。这个春节，有奖发票试点成了全城热 ...

Core Viewpoint - The announcement by the State Taxation Administration to promote the "immediate refund" service for outbound travelers aims to enhance the shopping experience for international tourists and boost the economic impact of events like the Chengdu World Games [1] Group 1: Policy Implementation - The "immediate refund" service is being expanded from pilot locations to nationwide, enhancing the efficiency and convenience of tax refunds for international visitors [1] - The minimum purchase amount for tax refund eligibility has been reduced from 500 RMB to 200 RMB, while the cash refund limit has increased from 10,000 RMB to 20,000 RMB [4][7] Group 2: Retail and Consumer Experience - The retail store at Xinglong Lake Metro Station is strategically located to attract visitors to the World Games, offering a variety of official merchandise and facilitating the "immediate refund" process [9] - The "immediate refund" system allows tourists to receive tax refunds on-site after spending 200 RMB, transforming the traditional refund process into an instant benefit [7][13] Group 3: Economic Impact - The introduction of the "immediate refund" service has significantly stimulated consumer spending among international tourists, with Chengdu's tax refund stores increasing by 34% year-on-year, totaling 429 stores [15] - In 2024, the total tax refund amount in Chengdu reached nearly 30 million RMB, with sales exceeding 250 million RMB, reflecting a growth of over 400% [15]