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第十五届延吉百威啤酒美食节暨第二届电商文化节将于7月11日开幕
Sou Hu Cai Jing· 2025-07-04 07:05
Core Points - The 15th Yanji Budweiser Beer Food Festival and the 2nd E-commerce Cultural Festival will commence on July 11 at 18:00 [1] - The event will run from July 11 to July 27, daily from 18:00 to 21:30 [7] Event Layout - The festival features five distinct areas: Beer Food Festival Area, Auto Exhibition Area, Folk Cultural Experience Area, Coffee Culture Leisure Area, and E-commerce Cultural Festival Area [7] - The Beer Food Festival Area will include a 2,100 square meter beer pavilion with a stage and dining area, accommodating 1,000 people [7] - The Auto Exhibition Area will showcase products from six companies, including Audi and Volkswagen, in a 340 square meter space [7] - The Folk Cultural Experience Area will display local cultural products and heritage, covering approximately 400 square meters [7] - The Coffee Culture Leisure Area will provide a public space of 1,000 square meters for outdoor relaxation and coffee culture experiences [7] - The E-commerce Cultural Festival Area will include various interactive spaces for AI e-commerce and live streaming [7] Participating Enterprises - A total of 26 enterprises have been selected to participate in the food and e-commerce areas, offering a variety of food options including barbecue, seafood, and local specialties [8] - Daily cultural performances, themed days, and food competitions will be organized throughout the festival [8]
男性消费反超女性!“他经济”崛起:7大消费新趋势+5大赛道拆解
Sou Hu Cai Jing· 2025-05-02 04:16
"她经济"一直多年在消费市场中占据主导地位。然而,2024年男性消费支出增速首次超过女性,尤其在科技、健康、文化等领域,男性消费贡献了超过 60%的增长动能。 根据雪球数据,2025年中国男性消费市场规模预计将突破6万亿元,年复合增长率达9.8%。这一增长背后,我们看到了围绕男性消费的新商业战役悄然打 响。 随着男性消费3.0时代的到来,哪些赛道可以重仓男性市场?品牌未来的营销策略又有何变化?辰木接下来为大家一一解读。 Part 01 "他经济"7大消费新趋势,一文了解5大红海赛道+3大破圈策略。 男性蜕变双螺旋 消费行为与人群重构 1.消费行为改变:从"工具人"到"悦己者" 消费心理迁移:去工具化与精神满足 传统男性消费以产品功能为核心,但现下男性消费正在从功能性转变为精神满足+身份认同。比如特斯拉在中产男性群体中渗透率超40%,其通过与精英 身份高度绑定,尤其以"中产三件套之一"著称,使得消费者获得了极大的精神满足。 另一方面,中国钓鱼协会数据显示,我国目前2亿钓鱼爱好者中男性占比超80%,35岁以上中高收入群体为主力。他们年均投入超1.5万元购置鱼竿、钓 箱、智能鱼探仪等装备。该现象本质就是通过专业装备 ...