Core Insights - The East Nissan N7, the first pure electric sedan from Dongfeng Nissan, has faced significant quality control issues, with multiple owners reporting frequent malfunctions shortly after purchase [1][4][5] - Dongfeng Nissan's sales have declined, with a 9.4% year-on-year drop in cumulative sales from January to September 2023, totaling 418,598 vehicles [2][10] - The company is attempting to revitalize its market position by collaborating with Huawei, integrating their HarmonyOS and sound systems into new models [2][14] Quality Control Issues - Numerous complaints have emerged regarding the N7, including issues like system crashes, motor noise, and battery system faults, leading to multiple repairs within a short period [1][5][7] - A specific case highlighted a customer experiencing seven repairs within a month, raising concerns about the vehicle's reliability and safety [5][7] - Dongfeng Nissan's response to complaints has been perceived as inadequate, with a low resolution rate for reported issues [7] Sales Performance - Dongfeng Nissan's sales figures show a significant decline, with a 23.5% drop in sales during the first half of the year compared to the previous year [9] - The N7's sales peaked at 10,148 units in August but saw a sharp decline of 36.83% in September, with only 6,410 units sold [11] - The overall performance of Dongfeng Nissan is a major concern for Dongfeng Group, which has issued profit warnings due to declining sales in its joint venture segments [8][13] Strategic Partnerships - The collaboration with Huawei aims to enhance product competitiveness, but the effectiveness of this partnership remains uncertain as many automakers are also aligning with Huawei [2][14] - Dongfeng Nissan's new models, including the Altima, will feature Huawei's technology, but the impact on sales and brand perception is still to be determined [2][14]

Core Viewpoint - The East Nissan N7, as the first pure electric sedan under the Dongfeng Nissan brand, has faced significant quality control issues, leading to customer complaints and a decline in sales performance [2][4][5]. Sales Performance - In the first nine months of this year, Dongfeng Nissan's cumulative sales reached 418,598 units, a year-on-year decline of 9.4% [8]. - The sales figures for September were 57,673 units, down 1.3% from 58,437 units in the same month last year [8]. - The overall performance of Dongfeng Nissan, including its Infiniti and Venucia brands, saw a significant drop in sales, with a 23.5% decrease in the first half of the year compared to the previous year [7][11]. Product Issues - Customers have reported multiple issues with the N7, including battery system faults, screen freezes, and various mechanical problems, leading to frequent repairs [4][5]. - One customer reported that their vehicle required repairs seven times within a month of purchase, raising concerns about the vehicle's quality [5]. - The official response from Dongfeng Nissan has been perceived as dismissive, with claims that reported issues are not guaranteed to occur [7]. Strategic Partnerships - To counteract declining sales, Dongfeng Nissan has partnered with Huawei, announcing that the new Teana model will feature Huawei's HarmonyOS and sound system [12][13]. - The effectiveness of this partnership in enhancing product competitiveness remains uncertain, as many other automakers are also collaborating with Huawei [13]. Market Context - The automotive market is experiencing increased competition, particularly in the electric vehicle segment, which has pressured Dongfeng Nissan to innovate and improve its offerings [11][12]. - The company is also facing challenges from domestic brands that are rapidly gaining market share, highlighting the need for a strategic shift [11].

Core Viewpoint - The East Nissan N7, as the first pure electric sedan under the Dongfeng Nissan brand, is facing significant quality control issues, leading to customer complaints and declining sales figures [1][3][10]. Group 1: Quality Control Issues - Multiple customers have reported frequent malfunctions with the N7, including issues with the vehicle's infotainment system, electric motor noises, and battery system faults shortly after purchase [1][5][7]. - A specific case highlighted a customer experiencing a battery system failure just days after taking delivery, raising concerns about the vehicle's inherent quality [5]. - The cumulative complaint volume for East Nissan has reached 1,189, with only 80 responses and 79 resolved cases, indicating a lack of adequate customer service response [7]. Group 2: Sales Performance - East Nissan's sales from January to September 2023 totaled 418,598 units, reflecting a year-on-year decline of 9.4% compared to 461,945 units in the same period last year [8]. - In September 2023, sales were reported at 57,673 units, a slight decrease of 1.3% from 58,437 units in September 2022 [8]. - The overall performance of East Nissan has been disappointing, with a 23.5% drop in sales in the first half of the year compared to the previous year [7][13]. Group 3: Strategic Partnerships - To counteract declining sales, East Nissan has partnered with Huawei, announcing that the new Altima model will feature Huawei's HarmonyOS and sound systems [1][14]. - This collaboration aims to enhance product competitiveness, although the effectiveness of this partnership remains uncertain given the increasing number of automakers collaborating with Huawei [14][15].

Core Viewpoint - The East Nissan N7, as the first pure electric sedan under the Dongfeng Nissan brand, has faced significant quality control issues, leading to customer complaints and a decline in sales performance [2][3][4]. Sales Performance - Dongfeng Nissan's cumulative sales from January to September 2023 were 418,598 vehicles, representing a year-on-year decline of 9.4% [2][7]. - In the first half of 2023, Dongfeng Nissan's sales were 252,838 vehicles, down 23.5% from the previous year [7]. - The N7 model, which was launched in April 2023, had a competitive price range of 119,900 to 149,900 yuan, but its sales have been inconsistent, with a significant drop of 36.83% in September 2023 [8][9]. Quality Control Issues - Customers have reported multiple issues with the N7, including battery system faults, screen freezes, and various mechanical failures, leading to frequent repairs [4][6]. - A specific case highlighted a customer who experienced seven repairs within a month of ownership, raising concerns about the vehicle's reliability [4][6]. - The total number of complaints against Dongfeng Nissan reached 1,189, with only 80 responses and 79 resolved, indicating a lack of effective customer service [6]. Strategic Partnerships - To counteract declining sales, Dongfeng Nissan has partnered with Huawei, announcing that the new Teana model will feature Huawei's HarmonyOS and sound system [2][10]. - The collaboration aims to enhance product competitiveness, but the effectiveness of this partnership remains uncertain as many automakers are also integrating Huawei technologies [12].