Group 1 - The core viewpoint is that Hisense is focusing on upgrading its home air conditioning business through its two main brands, Hisense and Kelon, to compete in the market [1] - Hisense's Kelon brand is targeting young consumers by emphasizing the sleep economy and healthy home trends, aiming to strengthen its brand image among younger demographics [1] - The company positions itself on cost-effectiveness, aiming to meet the essential demand of young consumers for high quality at low prices [1]

Core Viewpoint - The ongoing competition between Xiaomi and Gree has inadvertently harmed Haier, which is losing market share in the air conditioning sector as Xiaomi's online sales surpass Gree's [2][3] Group 1: Market Share Dynamics - In July, Xiaomi's air conditioning online market share surpassed Gree's, with Xiaomi holding 15.07% of the online market by August 17, while Haier's share was only 7% [2] - Xiaomi's air conditioning shipments exceeded 6.8 million units in the previous year, showing a year-on-year growth of over 50%, while Haier's air conditioning revenue for 2024 was approximately 49.1 billion yuan, with a growth of only 7.4% [2] Group 2: Competitive Landscape - Haier, which has been in the air conditioning market since the 1980s, is now facing significant competition from Xiaomi, a newer entrant that began its air conditioning collaboration with Midea in 2015 [2] - The second quarter of this year saw Xiaomi's major appliances achieving high double-digit growth, while Haier's performance remains uncertain as it has not yet disclosed its latest earnings [2][3] Group 3: Strategic Responses - Haier's CEO, Zhou Yunjie, has attempted to leverage social media to boost the brand's visibility, but the ongoing market dynamics suggest that without significant changes, Haier may continue to lose ground to Xiaomi [3] - Xiaomi's advantage lies in the smart home appliance trend, which presents both an opportunity and a competitive edge for the company [3]

Investment Rating - The report maintains a "Recommended" rating for Midea Group, indicating confidence in the company's ability to sustain growth despite industry challenges [4]. Core Views - Midea Group is expected to maintain steady growth and attractive dividend yields, even as the home appliance industry faces a downturn. The company has demonstrated strong competitive advantages and a commitment to shareholder returns [4][6]. - The report highlights that Midea's revenue and profit growth in Q1 2025 exceeded market expectations, with projected revenue growth of 7-9% and net profit growth of 10-15% for Q2 2025 [4]. - The report emphasizes the resilience of Midea's business model, particularly in the context of ongoing market adjustments and external pressures such as U.S. tariff policies [4][6]. Summary by Sections Financial Performance - For Q1 2025, Midea Group reported revenue of 127.8 billion yuan, a year-on-year increase of 20.5%, and a net profit of 12.4 billion yuan, up 38.0% year-on-year [4]. - The forecast for 2024 indicates total revenue of 409.1 billion yuan, with a growth rate of 9.5%, and a net profit of 38.5 billion yuan, reflecting a growth rate of 14.3% [5]. Market Position - Midea Group's A-share price as of July 1, 2025, was 72.11 yuan, with a market capitalization of 497.9 billion yuan [2]. - The company's A-share price-to-earnings (P/E) ratio is projected to be 12.5x for 2025, which is below its historical average, suggesting a potentially undervalued position [6]. Dividend Policy - Midea Group's dividend payout ratio is expected to reach 69% in 2024, with a projected dividend yield of 5.5% for 2025, making it attractive for income-focused investors [4][10]. Industry Outlook - The home appliance industry is anticipated to experience a gradual decline in growth rates, but Midea is expected to leverage its competitive strengths to continue growing [4]. - The report notes that Midea's industrial business, particularly in HVAC and related sectors, is showing strong growth potential, with significant opportunities in international markets [4][6].