Investment Rating - The report maintains a "Buy" rating for the company [15]. Core Viewpoints - The company's home appliance business has shown significant growth, evolving from a supplementary role in the IoT ecosystem to a crucial component of the "human-vehicle-home" strategy. The company has established a competitive advantage through its ecosystem model, popular product strategy, and effective marketing capabilities. With the development of its automotive business, the company is expected to optimize its offline channel system and actively promote its large appliance export plans, enhancing the long-term growth potential of the home appliance segment [3][9][39]. Summary by Sections Home Appliance Business: Strategic Upgrade and Scale Breakthrough - The company has built a comprehensive "human-vehicle-home" ecosystem over more than a decade, with home appliances as a core business. The smart home appliance business is projected to achieve a CAGR of 48.8% from 2020 to 2024. The company has achieved full category coverage in home appliances, primarily developing white and black goods in-house while utilizing an ecosystem model for other categories [9][20][26]. External Factors: Differentiated Positioning and Market Trends - The company has rapidly gained market share in a mature domestic home appliance industry due to two main external factors: a cautious consumer environment leading to a preference for high cost-performance products and a shift in leading companies focusing more on profitability, which has created favorable conditions for the company [10][40]. Internal Factors: Ecosystem Support and Innovation - The company's competitive edge in home appliances is attributed to three main aspects: rapid category expansion through its ecosystem model, a successful product strategy that allows for cost advantages, and strong marketing and user operation capabilities that enable quick capture of consumer demand [11][39]. Growth Potential: Initial Foundation and Promising Outlook - The home appliance segment has significant growth potential, with high penetration rates in certain categories and room for expansion in others. The company is expected to see strong growth in online markets for air conditioners, dishwashers, and electric ovens, supported by the optimization of offline channels and global expansion of large appliances [12][39]. Investment Recommendation: Seizing Multi-Dimensional Development Potential - The company has established a leading global platform for smart terminals, with steady growth in its IoT business. The cautious consumer environment and the industry's focus on profitability provide a favorable backdrop for the company's development. The home appliance business is expected to deliver strong growth momentum in the long term, supported by the anticipated high growth of its smartphone and IoT business, as well as rapid expansion in the automotive sector. The projected net profits for 2025-2027 are estimated at 42.39 billion, 55.75 billion, and 70.08 billion respectively, with corresponding PE ratios of 32.6, 24.8, and 19.7 [13][39].

Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry [12] Core Insights - Xiaomi Group's 2023 "Human-Vehicle-Home Ecosystem" strategy integrates mobile phones, home appliances, and automobiles through the Surge OS system, promoting seamless connectivity of smart hardware [4][24] - Xiaomi's home appliance business has achieved significant growth, particularly in air conditioning, with sales volume ranking among the industry leaders [4][7] - The IoT and consumer products segment is projected to account for 28.45% of Xiaomi's total revenue in 2024, with air conditioning sales expected to exceed 6.8 million units, a year-on-year growth of over 50% [7][21] Summary by Sections Overview: Building the Human-Vehicle-Home Ecosystem - Xiaomi has rapidly expanded its home appliance market share by leveraging its competitive pricing strategy and innovative technology [7][8] - The company has increased its offline retail presence, with plans to open over 100 "Human-Vehicle-Home" integrated stores in 2024 [27][29] Rise: Three Strategies Driving High Growth in Home Appliances - Xiaomi's market share has surged due to its focus on creating popular products, differentiated competition, and enhancing user loyalty through an integrated ecosystem [8][54] - The company has adopted a low-price strategy similar to that of its competitors, attracting price-sensitive consumers while maintaining a focus on quality [9][62] Impact: Leading Brands Maintain Advantage, Xiaomi's Entry Sparks Change - Xiaomi's entry into the air conditioning market has prompted established brands to adapt their strategies, although the latter still hold significant market share [9][62] - The competitive landscape is evolving, with Xiaomi's low-price strategy posing challenges to traditional leaders like Gree and Midea [9][63] Investment Recommendations: Focus on Certainty Growth Leaders - The report suggests investing in quality leaders with low exposure to the U.S. market, such as Gree Electric, Midea Group, and Hisense Home Appliances, which are expected to benefit from domestic demand trends [10][13]

机构：长江证券 研究员：杨洋/高伊楠/陈亮/张永乾 事件描述 6 月3 日，小米召开2025 年投资者日大会，在2025Q1 财报卓越业绩的基础上，小米创始人雷军与小米 集团总裁卢伟冰对小米的高端化战略、新零售业态进行解读，小米的护城河在于小米模式的内核，小米 未来仍将锚定"芯片、AI、OS"筑牢硬核科技的三大基座，持续深耕底层硬核技术赛道。通过软硬件融 合，持续赋能人车家全生态。 事件评论 智能手机与消费电子：全面进击，小米进入均衡发展年。根据小米集团合伙人、总裁卢伟冰，2024 年 小米手机在中国市场净流入用户超1300 万，2020-2024 五年间份额+5.3pct，全市场领先。用户大幅净流 入，小米智能手机业务快速增长，高端化成效凸显，全球发展凸显潜力，目标全球2 亿部；2025Q1 小 米智能手机全球总销量4180 万台，同比+3.0%，全球市占率14.1%，同比提升0.3pct；中国大陆销量1330 万台，同比+40.0%，市占率18.8%，时隔10 年重回第一；高端化方面，2025Q1 小米手机均价1210.5 元，同比+5.7%，且在中国大陆4k-5k 价格端份额达到24.4%，位列第一；全 ...

Core Viewpoint - The company reported strong Q1 2025 performance, with revenues and profits exceeding Bloomberg expectations, driven by growth in IoT and automotive sectors [1][2]. Group 1: Overall Performance - Q1 2025 revenue reached 111.3 billion yuan, a year-over-year increase of 47.4%, surpassing Bloomberg's expectations by 2.1% [1]. - Non-GAAP net profit was 10.7 billion yuan, up 64.5% year-over-year, exceeding Bloomberg's expectations by 17.7% [1]. Group 2: Business Segments - **Mobile Business**: Revenue was 50.6 billion yuan, a year-over-year increase of 8.9%, slightly below Bloomberg's expectations by 1.4%. Gross margin stood at 12.4% [1]. - **IoT Business**: Revenue reached 32.3 billion yuan, up 58.7% year-over-year, exceeding Bloomberg's expectations by 9.8%. Gross margin improved to 25.2% [1][2]. - **Internet Business**: Revenue was 9.1 billion yuan, a year-over-year increase of 12.8%, slightly above Bloomberg's expectations by 0.2%. Gross margin was 76.9% [1]. - **Automotive and Innovation Business**: Revenue reached 18.6 billion yuan, exceeding Bloomberg's expectations by 0.8%, with a gross margin of 23.2% [1][2]. Group 3: IoT Growth Drivers - The IoT segment's growth was primarily driven by major appliances, with a 113.8% year-over-year increase in revenue from this category. Air conditioners, refrigerators, and washing machines saw significant shipment increases [2]. - The new smart appliance factory is expected to start production in November 2025, aiming for an annual output of 3 million air conditioners by 2026, potentially generating 10 billion yuan in revenue by 2030 [2]. Group 4: Automotive Business Outlook - The automotive segment reported revenue of 18.6 billion yuan, with a gross margin of 23.2%, showing continuous improvement as production capacity increases. Q1 2025 vehicle sales reached 76,000 units, slightly above expectations [2]. - The upcoming launch of the YU7 model is anticipated to enhance sales and profitability, with significant upgrades over the previous model [2]. Group 5: Mobile Business Insights - The mobile business gross margin improved to 12.4%, with an average selling price (ASP) reaching 1,211 yuan, a year-over-year increase of 5.8%, marking a historical high [3]. - The market share for smartphones priced above 4,000 yuan in mainland China reached 9.6%, an increase of 2.9 percentage points year-over-year [3].

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company's performance in Q1 2025 exceeded expectations, with revenue of 111.3 billion yuan (yoy +47.4%) and Non-GAAP net profit of 10.7 billion yuan (yoy +64.5%) [5][6] - The IoT business continues to show strong growth, driven by major appliances, with revenue of 32.3 billion yuan (yoy +58.7%) [6] - The automotive business is expected to see an increase in sales and profitability with the upcoming launch of the YU7 model [6][7] - The smartphone segment shows improvement in gross margin and average selling price (ASP), with ASP reaching 1,211 yuan (yoy +5.8%) [7] Summary by Sections Q1 2025 Performance - Overall performance: Revenue of 111.3 billion yuan (yoy +47.4%), exceeding BBG expectations by 2.1%; Non-GAAP net profit of 10.7 billion yuan (yoy +64.5%), exceeding BBG expectations by 17.7% [5] - Business breakdown: - Mobile business: Revenue of 50.6 billion yuan (yoy +8.9%), gross margin of 12.4% [5] - IoT business: Revenue of 32.3 billion yuan (yoy +58.7%), gross margin of 25.2% [5] - Internet business: Revenue of 9.1 billion yuan (yoy +12.8%), gross margin of 76.9% [5] - Smart automotive and innovative business: Revenue of 18.6 billion yuan, gross margin of 23.2% [5] IoT Business Growth - Driven by major appliances, IoT revenue reached 32.3 billion yuan (yoy +58.7%), with significant growth in air conditioning, refrigerators, and washing machines [6] - The gross margin for IoT improved to 25.2%, up 5.3 percentage points year-on-year [6] - A new smart appliance factory is expected to start production in November 2025, aiming for an annual output of 3 million air conditioners by 2026 [6] Automotive Business Outlook - Automotive revenue for Q1 2025 was 18.6 billion yuan, with a gross margin of 23.2% [6] - The YU7 model is set to launch in July 2025, featuring advanced technology and expected to drive sales growth [6][7] Smartphone Segment Performance - The smartphone gross margin improved to 12.4%, with ASP reaching a historical high of 1,211 yuan [7] - Market share in the high-end smartphone segment has increased, particularly in the 4,000-5,000 yuan price range [7] Financial Projections - Revenue projections for 2025, 2026, and 2027 are 482.7 billion yuan, 612.7 billion yuan, and 713.5 billion yuan respectively, with year-on-year growth rates of 31.9%, 26.9%, and 16.5% [8] - Adjusted net profit projections for the same years are 41.2 billion yuan, 56.9 billion yuan, and 69.9 billion yuan, with growth rates of 51.3%, 38.1%, and 22.9% [8]

Core Insights - Xiaomi's Q1 2025 financial report shows significant growth, with revenue reaching 111.29 billion yuan, a 47.4% year-on-year increase, and adjusted net profit of 10.68 billion yuan, up 64.5% [1][2] - The company regained its position as the top smartphone vendor in China with a 40% increase in domestic market shipments and an 18.8% market share [1][3] - Xiaomi's smart home appliances and IoT business also saw substantial growth, with revenue from smart appliances increasing by 113.8% and IoT revenue rising by 58.7% [1][5] Business Segments - **Smartphone Business**: The average selling price (ASP) of smartphones reached 1211 yuan, a 5.8% increase, with high-end smartphone shipments accounting for 25% of total shipments in mainland China, up 3.3 percentage points [3][5] - **Smart Electric Vehicles**: Revenue from the smart electric vehicle segment reached 18.1 billion yuan, representing 55% of last year's total revenue for this segment, with losses narrowing from 1.8 billion yuan to 500 million yuan [2][3] - **IoT and Consumer Products**: The IoT and consumer products segment generated 32.34 billion yuan in revenue, accounting for 29.1% of total revenue, highlighting its importance as a core business [5][9] Market Dynamics - Xiaomi benefited from subsidy policies that stimulated demand, particularly in the domestic market, leading to a "volume and price increase" [5][9] - The company is preparing for potential challenges post-subsidy, focusing on building its own smart appliance factory to reduce costs and maintain inventory levels [10][12] - Future growth may depend on Xiaomi's ability to transition from IoT hardware to AI services, with ongoing research in AI technology [12][13]

Core Insights - Xiaomi Group has reported record-breaking quarterly net profits, with significant growth in revenue and adjusted net profit for Q1 2025 [5][6][7] Financial Performance - In Q1 2025, Xiaomi's revenue increased by 47.4% year-on-year to 111.3 billion RMB, while adjusted net profit reached 10.7 billion RMB, marking a 64.5% increase [6][8] - The company has achieved three consecutive quarters of sequential growth in adjusted net profit since Q3 2024 [7] Market Position - Xiaomi ranks third in quarterly profit among Hong Kong-listed internet companies, following Tencent and Alibaba [8] - The company's stock price has seen significant increases, with a 121% rise in 2024 and over 50% increase year-to-date in 2025 [10][11] Institutional Investment - Public funds have increased their holdings in Xiaomi, with a total of 49.31 million shares added in Q1 2025, bringing the total market value of holdings to 43.1 billion RMB [12] Business Segments - Revenue from the mobile and AIoT segment reached 92.7 billion RMB, a 22.8% increase, while the smart electric vehicle and AI segment generated 18.6 billion RMB [13] - Xiaomi's smart home appliances saw a remarkable revenue growth of 113.8% in Q1 2025, with significant increases in unit sales for air conditioners, refrigerators, and washing machines [16] R&D and Innovation - Xiaomi's R&D expenditure in Q1 2025 was 6.7 billion RMB, a 30.1% increase, with a record number of R&D personnel [16] - The company plans to invest 200 billion RMB in R&D over the next five years, focusing on product differentiation and technology development [17]

5月27日，小米集团(又称"小米")发布2025年第一季度业绩报告。财报显示，今年一季度，小米集团实 现营收1113亿元，同比增长47.4%；经调整净利润首次突破百亿元，达到107亿元，同比增长64.5%，创 下小米史上最强的单季度业绩。 "第一季度业绩的核心关键词是再创新高，总收入、核心业务收入、经调整净利润等多项指标均创单季 度历史新高。"小米集团合伙人兼总裁卢伟冰在媒体电话会上表示，这些数字背后是小米各条业务线都 发展得很好。一方面，持续的研发投入支撑小米做出有竞争力的产品；另一方面，随着高端化在小米手 机和汽车上的突破，已经带动小米全产品线的高端化。此外，小米推行全球化的市场战略，实现从产 品"出海"到品牌"出海"再到模式"出海"。 小米汽车方面，卢伟冰透露，小米SU7系列自上市以来累计交付25.8万台，第一季度新车交付达到 75869台，连续6个月单月交付超2万台。今年4月份，小米SU7系列交付超过2.8万台。截至5月26日，小 米SU7Ultra最新锁单数已超过2.3万台，远超预期。"小米汽车会尽全力提升产能，全力保障35万辆的年 度交付目标实现。"卢伟冰说。 值得一提的是，第一季度小米大家电业务 ...

Core Insights - Xiaomi Group reported a revenue of 111.3 billion yuan for Q1 2025, marking a year-on-year increase of 47.4%, with adjusted net profit surpassing 10.7 billion yuan, up 64.5% year-on-year [1][4] Business Performance - Xiaomi's core business revenue from smartphones and AIoT reached 92.7 billion yuan, a year-on-year growth of 22.8%, with smartphone revenue at 50.6 billion yuan, up 8.9% [4] - IoT and lifestyle product revenue hit 32.3 billion yuan, showing a significant year-on-year increase of 58.7% [5] - The company achieved a remarkable 40% growth in smartphone shipments in mainland China, reclaiming the top position in market share with 18.8%, an increase of 4.7 percentage points year-on-year [4] Product Launches and Innovations - The launch of the Xiaomi SU7 Ultra has initiated the luxury vehicle segment, with the first SUV model, YU7, expected to be a positive catalyst for 2025 [1][6] - The SU7 series has seen robust delivery growth, with over 25.8 million units delivered as of May 21, 2025, and a target of 350,000 units for the year [7][8] Strategic Goals - Xiaomi aims to rank among the top three in the air conditioning market by 2030, with a target revenue of over 50 billion yuan for its air conditioning business [5] - The company plans to expand its offline retail presence to approximately 20,000 stores by the end of the year, enhancing its sales capabilities [8] R&D and Technological Advancements - Xiaomi's R&D investment reached 6.7 billion yuan in Q1 2025, a 30.1% increase year-on-year, with an expected total of 30 billion yuan for the year [10] - The introduction of the self-developed 3nm chip,玄戒O1, positions Xiaomi among the top four companies globally to release such technology, aimed at enhancing the performance of high-end products [9][10]

Financial Performance - Xiaomi Group reported total revenue of 111.3 billion yuan for Q1 2025, representing a year-on-year increase of 47.4% [1] - The net profit for the quarter was 10.9 billion yuan, compared to 4.2 billion yuan in the same period last year [1] - Adjusted net profit was 10.7 billion yuan, up from 6.5 billion yuan year-on-year [1] IoT Business Growth - The IoT business segment experienced rapid growth, significantly outpacing the industry average [1] - Competitors have begun to launch competing products in response to Xiaomi's success in the IoT sector [1][2] - Xiaomi's strategy to address increased competition in the AIoT industry was discussed, with a focus on maintaining growth despite market challenges [1] Automotive Strategy - Concerns were raised about the potential impact of the Xiaomi YU7 on the sales of the Xiaomi SU7, with discussions on pricing strategies [1] - The company does not anticipate a negative impact on SU7 sales, citing strong demand and production capacity constraints [4] - Both YU7 and SU7 share the same platform, which allows for efficient resource utilization [4] Market Position and Competition - Xiaomi aims to be a value creator and a driver of industry progress, viewing increased competition as a positive development for the sector [2] - The company acknowledges the slow pace of innovation in the home appliance industry and seeks to improve user experience and product automation [2] - Xiaomi's approach to overseas markets is similar to its domestic strategy, although the competitive landscape may differ [3]