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GEO| AI可以开始自己花钱了,品牌的广告要打给谁看?
未可知人工智能研究院· 2025-10-08 03:02
你有没有发现错,现在用户买东西越来越"懒"?因为AI可以开始自己花钱了!如果你现在对 AI 说"订周末旅行",它能自己下单支付了。这不是想 象。谷歌刚刚拉上 Visa、PayPal、银联等 60 多家巨头,推出了 AI 代理支付协议 AP2 ——AI 终于有了"数字钱包",标志着智能体不再只是工具, 而是能替你决策、花钱、办事的虚拟经济代理人。 当用户问AI"夏天油皮适合什么护肤品"时,如果你的品牌没有在AI的回答框架中占据一席之地,就算你的产品再好、天猫店评分再高,也会被直接 跳过。传统SEO优化的那些关键词排名,在AI生成式回答面前,正在变成无效流量。 从"种草"到"下单" AI正在接管消费全链路 以前逛淘宝要翻十几页评价,现在直接问AI"3000元内最值得买的扫地机器人";过去查旅游攻略要刷几十篇小红书,如今一句"周末带娃去上海玩的 最佳路线"就能得到精准方案。当你的客户开始让AI替自己做决策时,一个残酷的现实正在浮现: 不做 GEO (生成式引擎优化)的品牌,正在被 AI 悄悄拉黑。 当AI从"能干活"进化到"会花钱",一场静悄悄的商业权力转移已经开始。过去用户买东西要翻评价、刷攻略,现在只需给AI一 ...
2025年第29周:数码家电行业周度市场观察
艾瑞咨询· 2025-07-28 09:04
Group 1 - The "Hundred Glasses War" has begun, with major players like Xiaomi and Meta entering the smart glasses market, indicating a shift from niche products to mainstream consumer electronics by 2025 [2][16] - Human-shaped robots are expected to reach a market size of 5.3 billion yuan in China by 2025, driven by technological advancements and policy support, although challenges in commercialization remain [3][4][11] - AI is reshaping the strategies of BAT (Baidu, Alibaba, Tencent), with each company adopting different paths: Baidu focuses on foundational infrastructure, Tencent on ecosystem collaboration, and Alibaba on business automation [5] Group 2 - The collaborative office market is projected to reach 13.9 billion yuan by 2025, with major players like DingTalk, Feishu, and WeChat Work competing through differentiated strategies [6] - The AI research landscape shows that the US leads in foundational research with 35,117 papers, while China follows closely with 31,694 papers, indicating a competitive edge in application [7] - The home appliance industry is witnessing a transformation driven by health technology, with 83% of consumers willing to pay a premium for health features [17][18] Group 3 - Major Chinese home appliance companies like Haier, Midea, and Hisense are accelerating their investments in robotics to counteract slowing growth in traditional markets [18][19] - The AI agent concept is gaining traction, with significant investments and developments from companies like ByteDance and Alibaba, although challenges in stability and commercial viability persist [9] - The medical AI sector is experiencing uneven application levels across hospitals, influenced by factors such as hospital size and digital investment [10][37] Group 4 - The AI toy market is expected to grow to $18.1 billion by 2024, driven by technological maturity and changing consumer demands, but companies must navigate challenges like competition and rapid technological changes [12] - The exoskeleton market is projected to grow significantly, with prices dropping from millions to thousands, making it more accessible for various applications [15] - The integration of AI in retail and delivery services is being pursued by companies like Meituan, which is investing heavily in robotics to enhance operational efficiency [30][36] Group 5 - The home decoration market is undergoing significant changes with JD's acquisition of Life Home, indicating a trend towards digital transformation and supply chain integration [33] - The competition in the AI agent space is intensifying, with various companies exploring applications in content creation and enterprise services, while also facing potential market bubbles [9][21] - The development of AI health applications by Ant Group aims to connect various healthcare services, although it faces challenges in regulatory standards and market integration [37]