以往选购空调，用户大多只能在屏幕上对比参数，实际风感是否舒适、节能效果如何，往往要等到安装 使用后才知晓。今年双11，海尔空调带来全新体验方式：10月12日晚，在青岛东方影都举办一场"千人 众测运动会"，邀请用户走进"空气赛场"，亲手体验风感、现场测试性能、零距离感受AI科技，为双11 焕新做足准备。 敢让用户做"裁判"，源自海尔持续围绕用户体验创新的底气。1-9月全渠道销量同比增长31%，仅用9个 月时间，全渠道累计净收入已超越2024年全年。在新渠道布局上，海尔空调同样表现亮眼，抖音平台份 额位居第二，快手与拼多多平台份额更登顶第一。此次众测，是海尔将用户体验置于首位的又一次创新 实践。 怕空调直吹着凉？海尔麦浪舒适风空调直接"读懂"呼吸 —— 挂机靠 WiFi 人感避人吹，柜机 Pro 款更用 UWB 雷达盯着胸腔起伏，哪怕睡着后呼吸变缓，风也会悄悄调柔。现场有妈妈抱娃靠近，原本稳定的 风瞬间变柔，离开后又默默回温，像有双"护风的眼"，再也不用提心吊胆。 懒得天天调空调？统帅 AI 懒人新风空调的"懒人键"一按就搞定：AI 全时新风确保随时呼吸新鲜空气， 人走近自动避风吹，长时间无人就会触发关机节能，连 ...

Core Insights - Haier Air Conditioning launched its "Double 11 Renewal Festival" on October 12, showcasing AI innovations and creating an immersive experience for users to validate the technology [1][10] - The company reported a 31% year-on-year increase in total channel sales from January to September, surpassing its projected annual net revenue for 2024 within just nine months [3] - The event emphasized user experience, transforming laboratory technology into practical solutions for consumers [3][10] Product Innovations - The "Kasa Di Ling Guang Ping" air conditioner features an industry-first flat hidden design, minimizing the visibility of air outlets while maintaining airflow, appealing to users focused on home aesthetics [3][6] - The "Tongshuai AI Lazy New Wind Air Conditioner" addresses common user pain points with a "one-click management" feature that automates five AI functions, saving approximately 295 kWh of electricity annually [4][5] - The "Haier Mai Lang Comfortable Wind Air Conditioner" incorporates "AI Eye" technology to track human presence and adjust airflow accordingly, enhancing user comfort and safety [6][10] - The "Haier Nuan Yang Pro Central Air Conditioning" is designed for extreme cold conditions, maintaining heating efficiency at temperatures as low as -35°C while achieving significant energy savings [8] User Engagement - The "thousand-person testing" initiative allows users to personally experience and validate the air conditioning products, shifting the focus from mere specifications to tangible comfort and safety [10] - The event aims to redefine air conditioning consumption by combining technology, user experience, and consumer rights, emphasizing that good air quality should be a palpable experience rather than just data on a specification sheet [10]