Core Viewpoint - The 2025 China International Service Trade Fair has commenced in Beijing, featuring participation from 20 countries, including Georgia, Rwanda, and Morocco, showcasing cultural exchange and international trade cooperation [1]. Group 1: Event Overview - The fair serves as an important platform for promoting international trade cooperation and cultural exchange, with various countries setting up their exhibition booths [1]. - The event includes exhibitions and cultural promotions, attracting numerous exhibitors and visitors [1]. Group 2: Country Participation - Georgia's representative highlighted the country's long-standing winemaking tradition and the unique grape varieties, emphasizing the importance of introducing their products to Chinese consumers [3]. - Rwanda's representative showcased hand-picked and hand-roasted coffee, receiving positive feedback from attendees, and noted the fair as a significant platform for African countries [5]. - Morocco's representative emphasized the importance of cultural heritage and strengthening ties with China, confirming their commitment to participate annually in the fair [7].

Core Insights - The rise of e-commerce live streaming has transformed from an emerging industry to a fundamental part of daily life, changing traditional consumption patterns and creating interactive and entertaining shopping experiences [1][3] - Viya has set professional standards for live commerce and extended the value of traffic to social welfare and international exchange, establishing a diverse value system that bridges commerce and society [1][3] Group 1: Industry Transformation - Live streaming consumption has evolved into a multi-dimensional system of "goods + emotions + culture," with distinct styles from influencers like Li Jiaqi and Dong Yuhui highlighting the value transmission attributes of live streaming [1] - Viya's forward-thinking approach during the industry's early stages emphasized a full-chain team operation and "consumer trust," creating a replicable industrial model for live commerce [1] Group 2: Global Recognition - Viya's recognition as one of TIME magazine's "100 Most Influential People" underscores her impact beyond the industry, positioning her as a cultural symbol of China's digital economy on the global stage [1] - The endorsement from international supermodel Miranda Kerr highlights Viya's ability to reshape consumption models and significantly influence the development paths of small and medium enterprises [1][3] Group 3: Social Contributions - Viya's contributions extend beyond commercial success to social impact, transforming traffic influence into public welfare through a systematic model of "industry empowerment + precise assistance" [3] - By facilitating the sale of local agricultural products and introducing cross-border goods, Viya has created bridges for international cooperation, exemplified by the sale of 3,000 pounds of Rwandan coffee beans in her live stream, which surpassed the product's annual sales [3] Group 4: Future Potential - Viya's practices challenge conventional perceptions of e-commerce influencers, demonstrating that her value lies not only in commercial success but also in exploring a path where commercial and social values coexist [3] - As the digital economy continues to evolve, Viya is expected to contribute further to industrial transformation and social welfare initiatives in the digital age [3]

Core Insights - The rise of live-streaming e-commerce has transformed shopping habits, making it more engaging and entertaining for consumers [1] - Different hosts provide varied experiences, with some focusing on fast-paced sales and others offering in-depth product education, creating emotional value for viewers [3] - Viya, known as the "Queen of Live-streaming," has set industry standards and gained international recognition, being named one of TIME magazine's "100 Most Influential People" [3][4] Group 1 - Viya's influence extends beyond sales; she has changed shopping methods and positively impacted small businesses [4] - She emphasizes professionalism and trustworthiness in the industry, advocating for quality and integrity in product selection [4] - Viya's success is not solely commercial; she actively engages in philanthropy, helping farmers and promoting products from developing regions [6] Group 2 - The conversion of traffic into resources and then into social value exemplifies Viya's impact on the industry [8] - Her ability to sell large quantities of products, such as 3,000 kilograms of Rwandan coffee beans in seconds, showcases her effectiveness in marketing [6] - Viya's journey reflects continuous self-improvement and overcoming challenges, indicating her commitment to further growth [8]