Core Insights - The annual "Double Eleven" shopping festival has sparked a consumer frenzy in Weihai, with supermarkets offering significant discounts and promotions across various product categories [1][3][4] - Local businesses and e-commerce platforms are leveraging the event to boost sales, with many adopting diverse sales strategies such as live streaming and exclusive online offers [3][4][6] - Weihai's e-commerce sector is showing strong growth, with a reported 12.2% year-on-year increase in online retail sales during the "Double Eleven" period [6][8] Group 1: Offline Retail Activities - Weihai's supermarkets, such as Jiajiayue, have launched extensive discount campaigns, featuring products priced at 11.1 yuan for multiple items, attracting large crowds [1] - Various shopping malls and complexes in Weihai are hosting their own shopping festivals, utilizing live streaming to engage consumers and offer exclusive deals [3] - The local market is seeing a wide range of products on sale, including clothing, food, and household items, catering to diverse consumer needs [3] Group 2: E-commerce Performance - Companies like Gamma (Weihai) Outdoor Products have initiated early promotional activities on platforms like Tmall and Douyin, reporting a 20% increase in sales compared to the previous year [4] - Leading e-commerce brands in Weihai, such as Fuyuan Baichuan, have launched new products during the "Double Eleven" period, achieving significant sales figures, including nearly 1 million yuan in a single day [6] - Weihai's online retail sales reached 27.9 billion yuan from October 9 to November 11, reflecting a robust growth trajectory in the e-commerce sector [6] Group 3: Logistics and Cross-border Trade - The logistics sector in Weihai is adapting to increased demand, with companies like SF Express reporting a 20% rise in package volume during the "Double Eleven" period [6] - Weihai's cross-border e-commerce is thriving, with over 130 billion yuan in imports and exports achieved from January to October, marking a nearly 40% year-on-year growth [8] - Efficient logistics operations are in place to ensure timely delivery, with a commitment to dispatch orders within 24 hours, enhancing customer satisfaction [8]