Core Viewpoint - The conference focused on the theme of "deepening the integration of production, education, and research to promote the high-quality development of the sorghum industry" and aimed to explore new paths for the development of the brewing sorghum industry, enhancing the integration of the industry chain, innovation chain, and value chain [2][13]. Group 1: Conference Overview - The event was co-hosted by the Shandong Academy of Agricultural Sciences and Gubeichun Group, gathering over 40 experts and representatives to discuss the development of the brewing sorghum industry [2]. - The conference combined on-site observation and thematic discussions to promote experience sharing and technical collaboration [2]. Group 2: On-Site Observations - Attendees visited the Gubeichun Group's sorghum experimental demonstration base, observing the robust growth of sorghum during the critical filling period, indicating a promising harvest [4]. - The base promotes the latest "Jiliang" series of brewing sorghum varieties developed by the Shandong Academy of Agricultural Sciences, along with high-yield cultivation techniques [4]. Group 3: Key Statements - Gubeichun Group's Chairman emphasized the importance of quality as the lifeline of the brand and highlighted the role of the sorghum planting base as the "first workshop" for liquor production [7]. - The Chairman also noted the expansion of the experimental planting area and the commitment to conducting in-depth field trials to enhance both economic and social benefits [7]. Group 4: Future Collaboration - The Shandong Academy of Agricultural Sciences plans to continue providing technical guidance on sorghum cultivation, pest control, and other aspects to ensure controllable raw materials and traceable quality [8]. - A comprehensive sorghum industry chain demonstration model will be developed, integrating seed customization, breeding promotion, pilot research, order planting, and production processing [8]. Group 5: Industry Trends - A report presented at the conference analyzed the current status and trends of the brewing sorghum industry in China, identifying "specialization, greening, and integration" as the three main directions for future development [11]. - Experts engaged in discussions on sorghum variety breeding, efficient cultivation techniques, mechanized harvesting, and order agriculture models, contributing valuable insights for the high-quality development of the Shandong sorghum industry [11]. Group 6: Conclusion - The successful hosting of the conference showcased Shandong's innovative practices in the brewing sorghum field and strengthened industry consensus, injecting new momentum into the revitalization of Shandong liquor and high-quality agricultural development [13].

Core Viewpoint - The "2024 Shandong Famous Service Brand" innovation case list recognizes the unique development model of Gubeichun Group, emphasizing the importance of brand building and innovation-driven growth in the context of high-quality development in the new era [1][2]. Group 1: Event Overview - The "22nd (2024) Shandong Financial Storm List" innovation case display conference was held in Jinan, organized by the Shandong Daily Group and other institutions, focusing on finding exemplary cases of Shandong enterprises transitioning towards new quality [1]. - Gubeichun Group was the only company from the Shandong liquor industry to be included in the "2024 Shandong Famous Service Brand" innovation case list, showcasing its efforts in enhancing service quality and efficiency [1]. Group 2: Gubeichun Group's Strategies - Gubeichun Group's core driving forces for brand vitality include maintaining product quality through the establishment of a comprehensive quality control system and controlling the quality of brewing raw materials [2]. - The company emphasizes cultural empowerment by integrating regional culture, Grand Canal culture, and liquor culture into its brand development [2]. - Gubeichun Group adopts a dual aroma and multi-brand strategy, focusing on the development of both strong and sauce-flavored liquors [2]. - The company leverages technological innovation to enhance quality, supported by research platforms like the Gubeichun Postdoctoral Research Station and an academician workstation [2]. Group 3: Future Outlook - Gubeichun Group aims to continue promoting Grand Canal culture and enhancing its brand mission of producing quality liquor for the people, contributing to the high-quality development of the Shandong economy [2].

Core Viewpoint - The project conducted by Shandong Jianzhu University and Gubeichun Group successfully verified the dating of the ancient cellar pits of Gubeichun Brewery back to the Kangxi period of the Qing Dynasty, providing scientific backing for the brand's historical heritage and quality upgrade [2][3]. Group 1: Research Methodology and Innovations - The project team developed an innovative "multi-parameter screening + carbon isotope correction" technology system, significantly reducing the dating error from hundreds of years to within 50 years, accurately identifying the construction period of the cellar pits as between 1684 and 1733 [3][6]. - The research utilized 12 physicochemical indicators, including moisture content and organic matter content, to enhance the precision of the dating process, addressing the challenges posed by complex carbon sources in the cellar mud [3][6]. Group 2: Research Outcomes - The project achieved three major technological results: 1. Methodological innovation through the new multi-dimensional technology system [6]. 2. Empowerment of traditional culture and environmental sediment research, aligning with national strategies for enhancing traditional industries [6]. 3. The project received a comprehensive evaluation score of 95.9, indicating its international leading status [6]. Group 3: Future Directions and Industry Impact - Gubeichun Group plans to deepen collaborations with universities and research institutions in areas such as microbial cultivation, cellar maintenance technology, and intelligent brewing, aiming to integrate modern technology with traditional craftsmanship [7]. - The successful collaboration between Gubeichun and Shandong Jianzhu University is highlighted as an exemplary case of the implementation of policies for the revitalization of the liquor industry in Shandong Province, enhancing the company's core competitiveness and setting a new benchmark for "industry-university-research integration" [9].