Core Viewpoint - Guojin Securities maintains a "buy" rating for Juzi Bio (02367), projecting EPS for 2025-2027 to be 2.40/2.93/3.54 HKD, with corresponding PE ratios of 23/19/16 times, indicating confidence in the company's product matrix and recovery in sales growth post-public sentiment impact [1][2]. Group 1 - Juzi Holding currently holds approximately 54.26% of the company's shares and plans to increase its stake by at least 200 million HKD within 3-6 months, reflecting strong confidence in the company's future [2]. - The company aims to enhance brand building, channel expansion, and regulatory approvals, focusing on increasing R&D investment for medical device products and meeting diverse market needs [2][3]. Group 2 - The company will intensify marketing efforts for its main brands and incubate new brands to elevate its skincare business, with notable products like collagen sticks and the focus cream showing promising growth [3]. - Juzi Bio plans to initiate commercialization preparations for three categories of medical devices, emphasizing market education and training to support its second growth curve [3].

Core Viewpoint - The article emphasizes the importance of the "self-care" concept in the skincare industry, highlighting how brands like Keli Jin are redefining anti-aging narratives by integrating cultural philosophies and emotional connections into their products and experiences [4][10][22]. Group 1: Brand Activities and Philosophy - Keli Jin's event "My 'Reorganization' Energy" in Chengdu reflects a shift towards creating a gentle space for urban dwellers, focusing on self-awareness and emotional needs through skincare [2][4]. - The brand utilizes Eastern wellness philosophies, such as "regulating energy, following trends, and maintaining harmony," to connect skincare with personal well-being [2][7]. - The event featured activities like morning exercises and DIY scent bags, which engage multiple senses and promote a holistic approach to skincare [6][8]. Group 2: Emotional Connection and Consumer Engagement - The concept of "self-care" has evolved into a crucial channel for brands to establish deeper relationships with younger consumers, who seek products that resonate with their lifestyles and emotional needs [4][10]. - Keli Jin aims to transition from a focus on product functionality to building emotional connections, making "self-care" a core element of its brand identity [4][10][12]. Group 3: Technological Integration and Product Development - Keli Jin leverages over 20 years of research in recombinant collagen technology, holding 167 patents and applications, positioning itself as a leader in this field [12][22]. - The brand's core ingredient, C5HA recombinant collagen, is scientifically formulated to enhance skin absorption and promote collagen production, addressing both efficacy and consumer trust [12][14]. - Keli Jin's product matrix includes a range of items designed for both morning and night use, catering to the growing demand for "time-specific care" and "certain efficacy" among consumers [16][18]. Group 4: Market Trends and Brand Strategy - The skincare industry is witnessing a structural shift where emotional resonance and understanding consumer needs are becoming as important as product efficacy [19][22]. - Keli Jin's dual strategy of combining "soft narrative" with "hard technology" allows it to build a brand model that is both scientifically grounded and emotionally engaging [22][30]. - The brand's approach to anti-aging is reframed from a battle against time to a gentle reorganization of one's state, aligning with modern consumer desires for self-acceptance and emotional well-being [29][30].