Core Insights - The article emphasizes the importance of self-love and understanding oneself to lead a fulfilling life, suggesting that when individuals prioritize their own needs and desires, they become more empowered and resilient [5][17][22] Group 1: Self-Understanding - The article discusses the significance of knowing one's strengths, weaknesses, and passions, using the example of Li Kaifu, who shifted his focus to computer science after realizing his true interests, leading to greater success [12][13] - It highlights the necessity of not placing expectations on others and instead fostering a supportive relationship with oneself, as illustrated by the experiences of individuals who have neglected their own needs for the sake of others [17][22] Group 2: Overcoming Self-Doubt - The article references a psychological survey indicating that self-doubt is a major barrier to self-love, encouraging readers to recognize that many issues are not their fault and to avoid unnecessary self-blame [7][8] - It stresses the importance of not allowing external opinions to dictate one's self-worth, advocating for a mindset that prioritizes personal feelings and desires over societal expectations [16][17] Group 3: Pursuing Passion - The narrative includes stories of individuals who found joy and purpose in their lives by pursuing their passions, such as the character 二舅, who despite facing adversity, remained content by embracing his love for life and self [20][21] - The article concludes with a call to action for readers to discover and nurture their inner passions, reinforcing that a fulfilling life is rooted in self-acceptance and personal fulfillment [22][25]

Investment Rating - The report maintains a "Buy-B" rating for the company [1][12]. Core Insights - The company reported a narrowing decline in revenue for Q3 2025, with a year-on-year revenue drop of 16.71%, compared to a 37.35% decline for the first three quarters of 2025. Net profit for Q3 2025 increased by 13.57% year-on-year [2][4]. - The growth in e-commerce channels has been significant, with e-commerce revenue increasing by 17.68% year-on-year, becoming a key growth driver for the company [5][12]. - The company has optimized its product and channel structure, benefiting from rising gold prices, which has led to a notable increase in gross profit margin [4][6]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company achieved revenue of 67.72 billion yuan, a decrease of 37.35% year-on-year, while net profit reached 8.82 billion yuan, an increase of 3.13% year-on-year. In Q3 2025, revenue was 21.75 billion yuan, down 16.71% year-on-year, and net profit was 2.88 billion yuan, up 13.57% year-on-year [2][4]. - The gross profit margin improved significantly, rising by 9.16 percentage points to 29.74% due to product structure optimization and increased revenue from high-margin self-operated and e-commerce channels [6]. Channel Performance - Revenue contributions from different channels for the first three quarters of 2025 were as follows: self-operated offline (19.82%), e-commerce (28.72%), and franchise (49.39%). The self-operated offline channel saw a slight decline of 0.86% year-on-year, while the franchise channel experienced a significant drop of 56.34% year-on-year [5][12]. - The number of self-operated stores increased by 47 to 400, while franchise stores decreased by 380 to 4,275 [5]. Product Performance - Revenue from embedded products was 5.56 billion yuan, down 4.89% year-on-year, while revenue from pure gold products fell by 44.44% to 49.42 billion yuan. Conversely, brand usage fees increased by 3.03% to 5.69 billion yuan [5]. Future Outlook - The company is expected to enhance its self-operated and e-commerce channel development, focusing on lightweight and high-cost performance products. The projected EPS for 2025-2027 is 1.04, 1.18, and 1.33 yuan, with corresponding P/E ratios of 13.2, 11.6, and 10.3 times [12].

Core Viewpoint - The article emphasizes the importance of mental health awareness and the integration of emotional well-being with skincare, highlighting the brand's initiative to promote a philosophy of "self-pleasure" through its activities and products [4][31]. Group 1: Brand Philosophy and Initiatives - The concept of "self-pleasure" has become a prevalent lifestyle choice, with the brand keenly observing user emotions and relationships to integrate social responsibility into its offerings [4][6]. - The brand's narrative revolves around "restructuring" relationships, which not only pertains to skincare but also to emotional and relational reconnections [6][12]. - The brand's core components include the C5HA recombinant collagen protein, which is scientifically formulated to enhance skin health while also addressing deeper emotional connections [7][8]. Group 2: Emotional Engagement and Activities - The brand's "self-pleasure" series of activities progresses through three phases: identity restructuring, energy restructuring, and relationship restructuring, reflecting the evolving psychological trends in society [9][11]. - The activities are designed to create a deeper emotional connection, transforming skincare routines into meaningful rituals that promote self-dialogue and emotional release [12][27]. - The brand collaborates with various organizations to raise awareness about mental health issues, including a partnership with a foundation to showcase artworks from individuals with depression, emphasizing the importance of emotional expression [24][25]. Group 3: Social Responsibility and Community Impact - The brand's initiatives extend beyond product promotion to include community engagement and emotional support, aiming to foster a more inclusive environment for mental health discussions [34][36]. - The company has implemented internal programs focused on emotional care, reinforcing its commitment to mental health awareness within its corporate culture [36]. - The brand's efforts to integrate social responsibility into its core operations demonstrate a commitment to addressing broader societal challenges related to mental health [34][37].

Core Insights - The article discusses the evolution of Aimer, a leading Chinese lingerie brand, highlighting its technological innovations and market challenges in the context of changing consumer preferences and increased competition [1][2][3]. Company Overview - Aimer was founded by Zhang Rongming in the early 1990s, leveraging memory alloy technology to create innovative lingerie products [1]. - The company has grown to encompass over ten brands, including Aimer, Aimer Mr., Aimer Kids, and LA CLOVER, with more than 1,700 stores across China and international markets [2]. Market Trends - The lingerie market is shifting towards comfort and self-expression, with a growing preference for wireless and simplified sizing options, leading to increased competition from emerging brands like Ubras and Nainai [3]. - Aimer reported a revenue of 3.163 billion yuan for 2024, a decline of 7.71% year-on-year, and a net profit of 163 million yuan, down 46.56% from the previous year [3]. Strategic Initiatives - The company plans to open more flagship stores while increasing its online sales proportion, aiming for online sales to account for over 30% of total revenue [3][20]. - Aimer is focusing on brand rejuvenation and expanding its product offerings to cater to younger consumers, particularly through the Aimer brand and its sub-brands [12][35]. Product Development - Aimer has been innovating in fabric technology, introducing products made from seaweed fiber and milk fiber, which align with sustainability trends [32][34]. - The company has a strong emphasis on research and development, with approximately 6% of its workforce dedicated to R&D and an annual investment of over 3% of revenue in this area [34]. Consumer Insights - The company has collected extensive data on Chinese women's body shapes, allowing it to create products that better meet local consumer needs compared to Western brands [29][31]. - There is a notable shift in consumer preferences towards comfort and practicality, with a significant demand for wireless bras, which now constitute half of Aimer's product offerings [25][22].

Core Viewpoint - The article emphasizes the importance of the "self-care" concept in the skincare industry, highlighting how brands like Keli Jin are redefining anti-aging narratives by integrating cultural philosophies and emotional connections into their products and experiences [4][10][22]. Group 1: Brand Activities and Philosophy - Keli Jin's event "My 'Reorganization' Energy" in Chengdu reflects a shift towards creating a gentle space for urban dwellers, focusing on self-awareness and emotional needs through skincare [2][4]. - The brand utilizes Eastern wellness philosophies, such as "regulating energy, following trends, and maintaining harmony," to connect skincare with personal well-being [2][7]. - The event featured activities like morning exercises and DIY scent bags, which engage multiple senses and promote a holistic approach to skincare [6][8]. Group 2: Emotional Connection and Consumer Engagement - The concept of "self-care" has evolved into a crucial channel for brands to establish deeper relationships with younger consumers, who seek products that resonate with their lifestyles and emotional needs [4][10]. - Keli Jin aims to transition from a focus on product functionality to building emotional connections, making "self-care" a core element of its brand identity [4][10][12]. Group 3: Technological Integration and Product Development - Keli Jin leverages over 20 years of research in recombinant collagen technology, holding 167 patents and applications, positioning itself as a leader in this field [12][22]. - The brand's core ingredient, C5HA recombinant collagen, is scientifically formulated to enhance skin absorption and promote collagen production, addressing both efficacy and consumer trust [12][14]. - Keli Jin's product matrix includes a range of items designed for both morning and night use, catering to the growing demand for "time-specific care" and "certain efficacy" among consumers [16][18]. Group 4: Market Trends and Brand Strategy - The skincare industry is witnessing a structural shift where emotional resonance and understanding consumer needs are becoming as important as product efficacy [19][22]. - Keli Jin's dual strategy of combining "soft narrative" with "hard technology" allows it to build a brand model that is both scientifically grounded and emotionally engaging [22][30]. - The brand's approach to anti-aging is reframed from a battle against time to a gentle reorganization of one's state, aligning with modern consumer desires for self-acceptance and emotional well-being [29][30].

Investment Rating - The report maintains a "Buy" rating for key companies in the textile and apparel sector, including Anta Sports, Bosideng, and Chow Tai Fook [5][6]. Core Insights - The report highlights a shift in consumer preferences towards practicality and self-satisfaction, with younger consumers favoring experiential and personalized consumption [1][12]. - The outdoor and ancient gold jewelry segments are experiencing significant growth, driven by changing consumer behaviors and preferences [2][51]. Summary by Sections New Consumption Trends - The rise of "pragmatism" and "self-satisfaction" is evident as consumers become more rational in their purchasing decisions, moving away from traditional marketing [1][13]. - Young consumers are increasingly drawn to interactive and personalized shopping experiences, prioritizing comfort and natural materials [1][18]. Demand Trend Analysis - The outdoor sports market is expanding rapidly, with the market size for outdoor footwear and apparel reaching 45 billion yuan in 2023, growing at a compound annual growth rate (CAGR) of nearly 20% [22]. - The ancient gold jewelry market has seen its size grow from 13 billion yuan in 2018 to 157.3 billion yuan in 2023, indicating strong demand among younger consumers [51][56]. Competitive Factors - Companies are focusing on product innovation and brand storytelling to attract consumers, with significant marketing investments noted among leading brands [3][41]. - The report emphasizes the importance of maintaining a robust channel strategy, with leading companies upgrading store images and enhancing digital integration [4][60]. Investment Recommendations - Key recommendations include Anta Sports for its outdoor brand matrix, Bosideng for its functional apparel, and Chow Tai Fook for its strong brand power in the jewelry sector, with respective price-to-earnings (PE) ratios projected for 2025 [5][6].

Women's Day 在国际妇女节即将到来之际，野村集团祝所有女性朋友们节日快乐！ " 爱自己，是终身浪漫的开始 " 。 " 美好的清晨给自己做上一份营养丰富的早餐、温暖的午后翻阅一 本喜欢的书籍、闲暇的时间开启一段惬意的旅程 ……" ，女性关爱自己有很多方式，我们在一个个 爱自己的瞬间得到放松和快乐，倾听自己心里的声音，活出真实的自我。 本期《茶歇分享会》，我们邀请来自野村东方国际证券的金婷和野村新加坡有限公司的毛苏蓉，分 享她们各自对旅行和瑜伽的热爱和体会，一动一静，不同的 " 悦己 " 方式，都是在照顾自己的内心， 都是与内心的对话。 作为职场女性，在努力工作、追求社会价值的同时， 也要留出时间照顾自己的内心。 野村东方国际证券 金婷 Q1 您工作之余特别喜欢做什么？ 左右滑动，查看更多 Q2 请分享一下您近期旅游中有哪些难忘瞬间？ 金婷： 今年春节期间，我去了趟英国。在泰晤士河畔吹着晚风，听大本钟的钟声响起，感受这座 城市的浪漫。除了伦敦，我还去了约克。漫步在约克的古老街道，中世纪风格的建筑林立两旁， 那蜿蜒曲折的肉铺街，仿佛将我带回了久远的年代，街边特色小店琳琅满目，我淘到了不少精致 的复古小物件 ...