文 | 蓝鲨财经社 简安 随着大模型等AI技术取得突破式进展， AI玩具逐渐从概念走向市场。尤其今年以来，多款热门爆款AI玩具的出现，让其成为当下增速最快的赛道之一， 2025年也被视为 "AI玩具元年"。 然而，剥开光鲜的外衣，硬件困境、渠道短板、用户接受度低等一系列问题浮出水面。这些暗藏的问题和挑战，都昭示着一个无法回避的事实：AI玩具 市场看着很美，但离真正的成功还很遥远。 风口上的狂欢 AI玩具这场风，其实从去年就已经刮起来了。 据蓝鲨财经社不完全统计，2024年至今，国内AI玩具赛道已发生至少31起投融资事件，其中2025年以来的主要投融资就有16起，且不乏多起亿级、千万 级投资，投融资数量和金额双增长。 编辑 | 卢旭成 "所有行业都值得用AI重做一遍。"这句话在当下AI浪潮下重新得到印证，其中最典型的案例就是：AI玩具。 | 序号 | 企业 | 代表产品 | 融资金额 | 融资轮次 | 融资时间 | 投资方 | | --- | --- | --- | --- | --- | --- | --- | | 1 | 跃然创新(Haivivi) | BubblePal | 未披露 | 未公开事件 | 2 ...

Core Insights - The AI toy market is experiencing significant growth, with companies like Haivivi and FoloToy reporting impressive sales figures, indicating a shift from skepticism to acceptance of AI toys as a legitimate market segment [1][4][5] - The industry is witnessing a surge in investment, with at least 27 financing events recorded in 2024, including several multi-million dollar rounds, highlighting the increasing interest from investors [3][4] - AI toys are characterized by their ability to provide personalized interactions through advanced technologies such as multi-modal interaction and emotional analysis, setting them apart from traditional toys [5][6] Company Highlights - Haivivi's BubblePal has sold over 250,000 units since its launch, generating sales exceeding 100 million yuan [1] - FoloToy aims to sell 300,000 units this year, significantly increasing its sales target compared to the previous year [1] - Companies like Lobo Intelligent and Bepei Technology have also secured significant funding, indicating a robust investment landscape in the AI toy sector [2][3] Market Dynamics - The AI toy market is categorized into various segments, including smart pendants, interactive dolls, and robotic toys, each offering unique features and price points [5][10] - The price range for AI toys varies widely, with simpler models priced under 500 yuan and advanced robotic toys reaching several thousand yuan [10][11] - The market is primarily driven by children's products, but there is growing potential in emotional companionship toys targeting adults and seniors [11][14] Investment Trends - The AI toy sector has seen a mix of traditional toy manufacturers and tech startups entering the market, with established companies leveraging their IP to create AI-enhanced products [6][16] - Notable investments include Haivivi's partnerships with various venture capital firms and the strategic collaborations between traditional toy companies and tech firms [4][6][16] - The trend of integrating popular IPs into AI toys is gaining traction, with companies like FoloToy and Haivivi exploring collaborations with well-known brands to enhance market appeal [15][16] Future Outlook - The development of AI toys is expected to accelerate as technology costs decrease, allowing for more innovative products that can engage users on a deeper emotional level [14][21] - The potential for creating new IPs within the AI toy space is significant, with companies exploring unique designs and narratives to attract consumers [18][21] - As the market matures, the emergence of iconic brands similar to LABUBU is anticipated, driven by the intersection of technology and creative product design [21]