《商道创投网》2025年8月26日从官方获悉：深圳市跃然创新科技有限公司近日完成了由中金资本旗下 基金、红杉中国、华山资本、愉悦资本联合领投，招银国际、Brizan Ventures等共同参投的2亿元人民币 A轮融资，质变资本担任独家财务顾问。 《商道创投网》创业家会员·单位简介 跃然创新2023年成立于深圳，专注"AI+IP"情感陪伴玩具，首发产品BubblePal把大模型装进手掌大小的 毛绒挂件，上线首月销量破万台，总销20万台，被艾瑞认定为"中国AI玩具线上销量第一品牌"。公司自 研多智能体交互系统，具备长期记忆、情感识别与角色还原能力，已签约数十个全球头部IP并同步孵化 原创形象，目标是打造"Haivivi和TA的朋友们"宇宙。 《商道创投网》创业家会员·本轮融资用途 创始人李勇表示，资金将用于：第一，迭代新一代大模型与多模态交互模组，让玩具更懂孩子情绪；第 二，以"头部IP授权+艺术家共创"双轮扩充内容库，布局欧美及东南亚本地化版本；第三，建设全球线 上渠道与线下体验店，实现百万级年销量目标。 《商道创投网》创投家会员·本轮投资原因 中金资本董事总经理童璇子表示，AI正重塑消费端，情感陪伴场景需求明 ...

以下文章来源于晚点科技 ，作者晚点团队 晚点科技 . 晚一点，好一点 第一代产品 BubblePal 销售量达 20 万台。 文 丨 王与桐 编辑 丨 程曼祺 我们独家获悉，AI 玩具公司跃然创新（Haivivi）近期完成 2 亿元 A 轮系列融资。本轮融资由 中金资本旗下基金、红杉中国种子基金、华山资本、愉悦资本领投，招银国际等参投，香港科 技大学工学院原院长高秉强创立的 Brizan Ventures 等老股东加注。 Haivivi 已获得奥特曼、小猪佩奇、奶龙等知名 IP 的 AI 玩具授权，同时在开发自研 IP。今年 下半年， Haivivi 将陆续发布十几个 IP 产品。 8 月 27 日，Haivivi 将正式推出旗下第二代 AI 玩具产品——CocoMate 系列，硬件部分直接嵌 入玩偶本体，并且支持拆卸。首批发售的 CocoMate 将包含奥特曼 IP 限定款——赛罗和迪迦 ——及 Haivivi 原创 IP "泡泡" 礼盒。 第一代产品 BubblePal 即将暂停销售，这款产品最多的差评是："长按才能唤醒" 对儿童来说操作困 难、"必须下载 App 并用 2.4G WiFi 配网" 也限制 ...

衡宇 发自 凹非寺 量子位 | 公众号 QbitAI 朋友，你相信光吗？ 在你正式做出回答之前，AI玩具领域已经用行动告诉我们：有人依然相信。 全球首款 迪迦奥特曼AI玩具 正式发售，国产的。 长这样： （没错，最左边背对咱们的是同期发售的赛罗hhh） 就在大家都盯着具身智能、AI眼镜赛道的时候，一位阿里前天猫精灵老兵，选择了一条看起来没那么性感的赛道——AI毛绒玩具。 公司跃然创新，又名Havivi ，一家基于AIGC技术的玩具公司，视玩具为人类从天性出发的最伟大的发明 （没有之一）。 把玩具视为AIGC最佳普及商业机遇的同时，跃然创新又瞧准了中国智能制造的优势。 奥特曼AI玩具是他们刚刚推出的第二款产品。 伴随着这个消息公布的，还有该公司 宣布完成2亿元A轮系列融资 ， 中金资本旗下基金、 红杉中国种子基金 、华山资本等参与领投，资金 将用于公司系列新品的研发、人才梯队建设以及市场渠道拓展。 回顾往昔，跃然创新的第一发产品和迪迦AI玩具迥乎不同： 没有IP加持，没有可爱的外表，没有毛茸茸的手感，甚至不能全天候待机，需要长按进行对话。 但 那款BubblePal从去年6月发售至今，已经卖出了20多万台，成为 ...

第二代AI玩具新品CocoMate本周开售。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 跃然创新（ Haivivi） 日前 完成 2亿元A轮系列融资。本轮融资由中金资本旗 下基金、红杉中国、华山资本、愉悦资本领投，招银国际等共同参投，Brizan Ventures 等老股东 持续加注。质变资本担任独家财务顾问。募集资金将用于公司系列新品的研发、人才梯队建设以及市 场渠道拓展。 跃然创新融合创新科技和优质 IP，致力于打造一个玩具总动员的世界，让玩具"活"起来。 2024年6 月，其率先将大模型引入玩具领域，推出全球首款AI玩具 BubblePal，定义了AI玩具品类 。该产品 支持角色扮演、多语言对话、 AI故事共创、长期记忆等一系列功能，并运用最新AI技术，从音色、 世界观、性格习性等维度还原了数十个经典IP角色。在技术层面，跃然创新开创性运用多智能体交互 设计，使AI玩具拥有长期记忆与自适应学习能力、情感识别与交互能力。在回应孩子奇思妙想的同 时，还可以给予其贴心的情感陪伴。 值得一提的是， 凭借敏锐的用户洞察和创新的产品设计， Bu ...

Core Viewpoint - The AI toy market is experiencing significant growth, driven by a surge of new companies entering the space, focusing on emotional value and user engagement rather than just technological capabilities [6][8][21] Group 1: Market Dynamics - The AI toy sector has seen over 30 emerging companies, with products designed to cater to both children and adults, reflecting a diverse range of user needs [6][8] - The market is characterized by a low entry barrier for consumers, allowing for a variety of products that fulfill different emotional and psychological needs [8][20] - The success of AI toys will depend on achieving significant sales volumes, with a benchmark of 100,000 units being crucial for establishing a product as a market leader [8][19] Group 2: Key Players and Products - Notable companies include Mengyou Intelligent, which launched the Ropet AI toy, and Luobo Intelligent, which introduced the Fuzozo, both targeting female consumers [6][12] - Ropet has achieved significant crowdfunding success in Japan, raising 26 million yen on its first day, while Fuzozo has gained traction in China through effective marketing strategies [12][13] - The products differ in their interaction capabilities, with Fuzozo utilizing a multimodal model for language interaction, while Ropet focuses on non-verbal responses to enhance user experience [13][14] Group 3: Consumer Insights - The primary purchasing motivation for consumers is the aesthetic appeal of the toys, particularly among female users, indicating a strong link between product design and consumer engagement [14][20] - The emotional value created by AI toys is paramount, with companies exploring various approaches to meet the emotional and psychological needs of users [20][21] - The market is still evolving, with opportunities for new entrants to address unmet needs, particularly in areas like mental health and emotional support [20][21] Group 4: Future Trends - The AI toy industry is expected to continue diversifying, with products aimed at both emotional companionship and practical applications in mental health [20][21] - Companies are leveraging advanced AI technologies to enhance user interaction and product functionality, which will be critical for long-term success [19][20] - The competition is intensifying as larger companies like Pop Mart enter the market, potentially reshaping the landscape of AI toys [8][21]

Core Viewpoint - The AI toy industry is facing significant challenges, including high return rates and a lack of product-market fit, leading to skepticism about its future viability [5][7][22]. Group 1: Market Feedback and Challenges - The current return rate for AI plush toys is between 30% and 40%, indicating consumer dissatisfaction with the products [5][12]. - Many AI toys are priced between 300-400 yuan, but their production costs are generally under 100 yuan, leading to high consumer expectations that are often unmet [19][20]. - Common issues reported by consumers include heavy AI characteristics, response delays, complex interactions, and connectivity problems, which detract from the intended experience of having an emotional and engaging companion [6][15]. Group 2: Product Development and Market Dynamics - Most AI toys on the market are simple in design, typically consisting of a plush toy and a voice interaction box, which has led to a crowded and competitive market [9][11]. - The reliance on e-commerce platforms and their return policies can be detrimental to companies that fail to deliver satisfactory product experiences [12][22]. - Many companies in the AI toy sector are still operating at a loss and depend on financing to sustain their operations, highlighting the financial strain within the industry [7][18]. Group 3: Future Directions and Innovations - New entrants in the AI toy market are exploring differentiated products that incorporate multi-modal interactions and emotional value, targeting a broader audience beyond just children [27][28]. - Companies are beginning to recognize the limitations of current AI toys and are adjusting their designs to improve user experience, such as integrating voice boxes into the toys themselves and enhancing interaction capabilities [25][26]. - The ultimate goal for many AI toy companies is to create personalized AI companions, which requires sustained user engagement and interaction to refine the AI's capabilities [23][24].

Core Insights - The AI toy market is rapidly growing, with a projected market size of $18.1 billion in 2024 and an expected rise to $60 billion by 2033, indicating a strong compound annual growth rate [2] - Companies in the AI toy sector are encouraged to learn from Pop Mart's successful strategies, particularly in building a robust IP matrix and refined user operation ecosystem [1][3] Market Dynamics - The AI toy market has seen a surge in sales, with many products selling out quickly, driven by consumer enthusiasm and increased investment from manufacturers [2] - The domestic market is expected to exceed 30 billion yuan if the penetration rate reaches 20%-25% by 2028, supported by a large consumer base and growing acceptance of technology products [2] Competitive Landscape - AI toys face intense competition, requiring manufacturers to differentiate their products and build strong brand identities to succeed [6] - The rapid pace of technological advancement poses a challenge for AI toy companies to maintain a competitive edge [3][6] Technological Advancements - The maturity of technologies such as AI, IoT, and cloud computing provides a solid foundation for the diverse functionalities of AI toys [5] - Consumer demand is shifting towards educational and interactive experiences, which AI toys can fulfill, appealing to both children and adults [5] Strategic Recommendations - Companies should focus on creating and nurturing original IPs, similar to Pop Mart's approach, to build a diverse IP matrix that caters to various consumer preferences [7] - Continuous innovation in IP operations, such as seasonal product launches and fan engagement activities, is essential for maintaining consumer interest [8] - Establishing strong user communities through social media and offline events can enhance brand loyalty and consumer interaction [9] Sales and Marketing Innovations - Implementing a blind box sales model could stimulate consumer interest and repeat purchases by introducing an element of surprise [11] - Cross-industry collaborations and co-branding with educational institutions or popular IPs can expand market reach and enhance product appeal [12] Conclusion - The AI toy industry presents significant opportunities, but success will depend on practical actions that align with emotional IP connections, continuous innovation, and effective community engagement [13]

Core Viewpoint - The article discusses the parallel development of AI toys and traditional trendy toys, highlighting the competitive landscape where companies are either focusing on IP creation or integrating AI technology to enhance product capabilities [1][8]. Group 1: AI Toy Market Dynamics - The rise of LABUBU as a social currency is inspiring numerous AI toy startups to innovate and create interactive products [2]. - Many entrepreneurs in the AI toy sector come from established tech companies, indicating a trend of talent migration into this emerging market [3]. - As of 2024, 27 AI toy startups in China have secured funding, with six companies raising over 100 million yuan, attracting investments from major firms like IDG Capital and Sequoia China [4]. Group 2: Product Development and Consumer Engagement - New AI toy products are emerging, such as FoloToy and BubblePal, with significant sales figures indicating strong market interest [5]. - Manufacturers are quick to respond to market trends, with some factories ready to mass-produce AI toys upon sensing demand [6]. - The article notes that while AI toys are gaining traction, established players like Pop Mart are taking a cautious approach, adhering to a philosophy that emphasizes the emotional value of toys over functional attributes [7][41]. Group 3: Product Features and Consumer Preferences - AI toys typically combine traditional toy aesthetics with advanced AI components, allowing for interactive experiences [10]. - Different types of AI toys are categorized based on their interaction capabilities, with some focusing on verbal communication and others on emotional expression through actions and visuals [14][15]. - The design and emotional engagement of AI toys are crucial for attracting consumers, particularly targeting specific demographics such as urban women aged 20-45 [21][19]. Group 4: Market Challenges and Competitive Landscape - The rapid development of AI toys has led to increased competition, with suppliers and manufacturers quickly adapting to meet demand [36]. - There is a concern among smaller companies that larger suppliers may enter the market directly, creating intense competition [37]. - The pricing and subscription models for AI toys are evolving, with some products facing backlash from consumers regarding ongoing costs [30][32]. Group 5: Future Outlook and Strategic Considerations - The AI toy industry is perceived to be on an upward trajectory, but companies must ensure their products maintain user engagement beyond initial interest [40]. - Pop Mart's reluctance to integrate AI into its product line reflects a strategic decision to preserve its brand identity and emotional connection with consumers [42][43].

Core Insights - The AI toy market is experiencing significant growth, with companies like Haivivi and FoloToy reporting impressive sales figures, indicating a shift from skepticism to acceptance of AI toys as a legitimate market segment [1][4][5] - The industry is witnessing a surge in investment, with at least 27 financing events recorded in 2024, including several multi-million dollar rounds, highlighting the increasing interest from investors [3][4] - AI toys are characterized by their ability to provide personalized interactions through advanced technologies such as multi-modal interaction and emotional analysis, setting them apart from traditional toys [5][6] Company Highlights - Haivivi's BubblePal has sold over 250,000 units since its launch, generating sales exceeding 100 million yuan [1] - FoloToy aims to sell 300,000 units this year, significantly increasing its sales target compared to the previous year [1] - Companies like Lobo Intelligent and Bepei Technology have also secured significant funding, indicating a robust investment landscape in the AI toy sector [2][3] Market Dynamics - The AI toy market is categorized into various segments, including smart pendants, interactive dolls, and robotic toys, each offering unique features and price points [5][10] - The price range for AI toys varies widely, with simpler models priced under 500 yuan and advanced robotic toys reaching several thousand yuan [10][11] - The market is primarily driven by children's products, but there is growing potential in emotional companionship toys targeting adults and seniors [11][14] Investment Trends - The AI toy sector has seen a mix of traditional toy manufacturers and tech startups entering the market, with established companies leveraging their IP to create AI-enhanced products [6][16] - Notable investments include Haivivi's partnerships with various venture capital firms and the strategic collaborations between traditional toy companies and tech firms [4][6][16] - The trend of integrating popular IPs into AI toys is gaining traction, with companies like FoloToy and Haivivi exploring collaborations with well-known brands to enhance market appeal [15][16] Future Outlook - The development of AI toys is expected to accelerate as technology costs decrease, allowing for more innovative products that can engage users on a deeper emotional level [14][21] - The potential for creating new IPs within the AI toy space is significant, with companies exploring unique designs and narratives to attract consumers [18][21] - As the market matures, the emergence of iconic brands similar to LABUBU is anticipated, driven by the intersection of technology and creative product design [21]

Core Insights - The AI pet market is experiencing significant growth, with a projected global market size of $30 million in 2023, potentially reaching $70-150 billion by 2030, reflecting a compound annual growth rate (CAGR) of 200%-236% [2] - The rise of AI pets is driven by consumer demand for emotional and personalized products, as evidenced by the success of companies like Pop Mart, which saw its stock price increase 13.4 times from early 2024 to June 2025 [3][4] - Investment in the AI pet sector is increasing, with notable figures like Zhu Xiaohu entering the market, indicating a shift in venture capital interest towards "emotional economy" products [11][12] Market Dynamics - The trend of AI pets aligns with the broader growth of the trendy toy market, which is expected to see a CAGR of 24% from 2022 to 2026, with retail sales projected to reach 110.1 billion yuan by 2026 [4] - The AI pet segment is particularly appealing to Generation Z and children, with products like Ropet and BubblePal achieving significant sales milestones [5][6] - The Japanese market is a leader in AI companion robots, with products like LOVOT achieving high user engagement and retention rates [7] Investment Landscape - A variety of venture capital firms are investing in AI pet companies, focusing on different aspects such as emotional value, IP integration, and educational applications [12] - The competitive landscape includes traditional toy manufacturers, AI startups, and companies specializing in hardware, leading to a diverse range of business models [15] Consumer Behavior - A significant portion of consumers (98%) are open to using AI companions to address unmet social needs, highlighting a gap in the current market for emotional support [13] - AI pets are designed to provide companionship without the social pressures associated with human interactions, making them attractive to users facing social challenges [14] Product Innovation - Successful AI pet products incorporate advanced technologies such as voice recognition, emotional analysis, and personalized interaction, enhancing user engagement [17] - Companies are exploring diverse revenue models, including hardware sales combined with subscription services, to create sustainable business practices [15][16] Challenges and Considerations - The AI pet industry faces technical challenges related to integrating multiple technologies and ensuring user privacy, which are critical for long-term success [18][20] - Regulatory concerns regarding data privacy and ethical considerations are becoming increasingly important as the market evolves [20]