以下文章来源于定焦One ，作者定焦One团队 定焦One . 深度影响创新。 来源丨定焦One（dingjiaoone） 作者丨王璐 编辑丨魏佳 图源丨Midjourney 2025年最时髦的遛娃神器，AI玩具必须 拥有姓名 。 国庆假 期 回老家的小小发现，家里小朋友们的玩具库里突然多了一类新玩意 。它们 不仅外形呆萌 可爱，还搭载了AI功能，能 和 小朋友对话、讲睡前故事，还拥有记忆力，总之，不再是 只 会唱歌的 老古董。 AI玩具赛道火 于去年 ，但 当时大部分 产品的AI功能主要来源于外置挂件，且智能化程度不高 ，一 度被质疑 为蹭热度的套壳产品 。而 今年 ， 随着 热门 IP的加 入 ，AI玩具的命运被 彻底改 写。 最具代表性的事件，是成立仅 4 年 多 的 创业公司跃然创新 不久前 完 成一轮2亿元的融资， 刷新 了大众对AI玩具前景的认知。 该公司的 打法 是，将 知名 IP与AI玩具 深度 绑定，其 CEO 更是公开 表示 " 想成为 AI时代的泡泡玛特 " ，如今他们已经手握奥特曼、小猪佩奇、奶龙等IP的授权。 吃到IP红利的不止 这 一家AI玩具公司。 有从业者向 「定焦One」讲述 ...

Group 1 - The AI doll market is experiencing growth driven by advancements in AI technology and decreasing production costs, making products more affordable for consumers [2][11] - Various prototypes of AI dolls have been showcased at technology exhibitions, indicating a rising interest and potential in the market [3][5] - The production of AI dolls has become easier due to the maturity of the electronics and toy supply chain, allowing for quicker manufacturing and lower costs [9][10] Group 2 - AI dolls can be categorized into two types: plush or soft exterior dolls with limited movement and hardware-like dolls with interactive capabilities [7] - The pricing of AI dolls varies significantly, with some high-end models exceeding 10,000 RMB, while others are priced below 1,000 RMB, making them accessible to a broader audience [7][8] - The cost of AI doll production can be kept under 200 RMB, allowing for competitive pricing in the market [9] Group 3 - B2B clients show interest in AI dolls for customization and cost-effectiveness, indicating a potential market despite the C-end consumer market still developing [10] - The global AI toy industry is projected to exceed 100 billion RMB in 2023, with expectations to surpass 1 trillion RMB by 2030, highlighting significant growth potential [11] - Companies are exploring various functionalities for AI dolls, with a focus on practical applications rather than just companionship, to enhance user engagement [13][14]

Core Viewpoint - The article discusses the emergence of AI companionship products, particularly focusing on the company Ropet and its founder's personal experiences with loneliness, which inspired the creation of an AI pet that provides emotional support rather than traditional conversation [4][6][10]. Group 1: Company Overview - Ropet is an AI companionship robot company founded by He Jiabin, who has a background in major tech companies like Microsoft and Baidu [7][15]. - The company aims to address the loneliness experienced by urban populations through its product, which simulates a living being that requires care, thus providing emotional value to users [10][11]. Group 2: Product Design Philosophy - Ropet's design philosophy is counterintuitive; instead of focusing on conversation, it emphasizes the emotional connection through caregiving, allowing users to find satisfaction in nurturing [10][12]. - The product is designed to resemble a small cat, featuring a soft surface and temperature control, and it responds to human touch with expressions and sounds, enhancing the sense of companionship [12][35]. Group 3: Market Response and Performance - Ropet successfully raised 26.87 million yen (approximately 1.3 million RMB) on the first day of crowdfunding in Japan, indicating strong market interest [13][15]. - The company has completed a multi-million A1 round of financing, led by the Beijing Artificial Intelligence Industry Investment Fund, showcasing investor confidence in the product's potential [15][16]. Group 4: User Insights and Target Demographics - Extensive research involving over 1,000 samples revealed that the target demographic, particularly urban women aged 20-40, do not necessarily seek verbal interaction with AI pets, challenging common assumptions about companionship [34][36]. - Users reported emotional attachment to Ropet, treating it as a pet and expressing a desire for its data to be restored if lost, indicating a deep emotional investment [42][43]. Group 5: Future Outlook and Strategy - The company plans to prioritize overseas markets for initial sales to gather diverse user feedback before launching domestically, with a version expected in November [47][48]. - Ropet aims for a sales target of 10,000 to 15,000 units in the following year, emphasizing the importance of genuine market demand over aggressive marketing strategies [54][55].

Core Insights - The article discusses the rise of AI toys in the market, highlighting the significant growth potential and investment activity in this sector, particularly in China [1][12][21] - AI toys are designed to provide emotional companionship and interactive experiences, targeting various demographics including children and young adults [2][13][21] Industry Overview - The AI toy market in China is projected to exceed 10 billion yuan by 2030, with a compound annual growth rate (CAGR) of over 70% [1][21] - The traditional toy industry is experiencing a transformation due to the integration of AI technologies, leading to the emergence of new interactive products [2][12] Investment Activity - Since 2025, there have been at least 10 financing events in the AI toy sector, with notable investments including 200 million yuan for Haivivi and 100 million yuan for X-ORIGIN-AI [10][11] - Major tech companies are also entering the AI toy market, with initiatives from Baidu, JD.com, and ByteDance to develop AI-driven products [10][21] Product Development - AI toys are categorized into two types: original IP products and AI versions of existing IPs, with examples including LOVOT and Fuzozo [10][21] - Products like LOVOT and Ropet utilize advanced interaction features, while others like Fuzozo and BubblePal focus on affordability and accessibility [4][6][8] Consumer Demand - A significant portion of consumers (99.9%) are willing to pay for emotional value, indicating a strong market demand for AI toys that provide companionship [13][21] - Sales data shows rapid growth, with LOVOT selling over 15,000 units globally and BubblePal exceeding 250,000 units [13][21] Market Challenges - Despite the enthusiasm, there are concerns regarding product quality, pricing, and the authenticity of emotional connections provided by AI toys [19][21] - Many consumers express skepticism about the ability of AI toys to replace real emotional interactions, highlighting a gap between expectations and reality [19][21] Future Outlook - The article suggests that while AI toys represent a significant market opportunity, their long-term success will depend on enhancing user experience and service capabilities [22][21] - The potential for AI toys to extend the lifecycle of existing IPs and serve as innovative marketing tools is also noted [22][21]

Core Viewpoint - The AI toy market has rapidly expanded over the past year, with diverse product paths, increased financing, and a growing consumer base willing to purchase these products. The global AI toy market is projected to exceed 100 billion by 2030, with a compound annual growth rate (CAGR) of over 50%, and the Chinese market expected to grow at a CAGR exceeding 70% [5][9]. Group 1: Market Growth and Trends - The first-generation product BubblePal, launched by YueRan Innovation, achieved over 200,000 units sold, leading to significant capital market recognition and a new round of financing totaling 200 million [9][14]. - The introduction of AI toys has led to a surge in sales for various companies, with products like Ropet and 可豆陪陪 (KeDou PeiPei) also experiencing unexpected sales growth [11][12]. - The market for AI toys is not limited to first- and second-tier cities, as demand is also rising in lower-tier markets, where parents view these products as important tools for compensating for the lack of parental companionship [13][14]. Group 2: Product Differentiation and Innovation - AI toys are designed to utilize AI technology to create more lifelike interactions, with different teams exploring various development paths to meet diverse needs and create distinct business models [7][26]. - Companies like 贝陪科技 (BeiPei Technology) focus on providing educational and emotional support through their AI toys, while 萌友智能 (MengYou Intelligent) emphasizes the emotional connection through AI pets [26][31]. - The AI toy industry is characterized by a pursuit of "life-like" qualities, with companies aiming to create products that can form emotional bonds with users, thus enhancing user engagement and brand loyalty [16][21]. Group 3: Technological and Market Challenges - The AI toy market faces challenges related to supply chain integration and the need for advanced technology to create products that can effectively interact with users [37][38]. - Companies are exploring various sales channels, including e-commerce and physical retail, to reach their target demographics effectively [38]. - The industry is still in its early stages, with significant room for innovation and differentiation among companies, as they seek to carve out unique market positions [33][34].

Core Viewpoint - The article discusses the emerging trend of emotional consumption in the robotics sector, particularly in the field of companion robots, highlighting recent financing activities and the challenges these companies face in balancing functionality and emotional value [3][9]. Financing Situation of Companion Robots - In August 2025, two companion robot companies announced financing, with most funding occurring in the angel and A-round stages, indicating the early stage of the market [3]. - Haivivi raised 200 million yuan in A-round funding in August 2025, backed by several prominent investors [4]. - Other companies like Ropet and Vbot have also secured funding, with amounts ranging from millions to hundreds of millions [4]. Product Development and Market Strategy - Haivivi's first product, BubblePal, has sold 200,000 units, showcasing the demand for companion robots [5]. - The product features a voice interaction system that differentiates it from traditional plush toys, focusing on children's needs [7]. - Haivivi aims to avoid overloading the product with features that could detract from its emotional appeal, similar to the strategy employed by pop culture brand Pop Mart [8][9]. IP Strategy and Market Positioning - Haivivi has secured licenses for well-known IPs like Ultraman and Peppa Pig, and is also developing original IPs through collaborations with creators [11]. - The company has launched its second-generation product, CocoMate, which has already sold over 3,000 units on e-commerce platforms [12]. - Other companies, like Ropet, focus on creating long-lasting hardware products complemented by accessories and services to maintain ongoing commercial value [12]. Emotional Value vs. Functionality - The challenge for companion robot companies lies in balancing the emotional value of their products with functional capabilities, ensuring that they do not become perceived merely as assistants [9][15]. - Companies are exploring various interaction models to enhance user engagement and emotional connection, moving beyond simple voice interaction [15].

Core Insights - The emotional consumption trend has reached the robotics sector, with companies like Haivivi and others focusing on companion robots that emphasize emotional value and IP-driven narratives [1][4] - The companion robot industry is still in its early stages, primarily attracting angel and Series A funding, indicating a nascent market with potential for growth [1][3] - Balancing functionality and emotional value is a significant challenge for companies, as excessive features may dilute the emotional connection with users [1][9] Funding and Investment - Haivivi raised 200 million yuan in Series A funding in August 2025, backed by CICC Capital [3] - Other companies like Ropet and Vbot are also securing funding, with Vbot achieving 300 million yuan in angel round financing [3] - The funding landscape shows a trend towards early-stage investments, with many companies still in the process of developing their products [3] Product Development and Strategy - Haivivi's product, BubblePal, has sold 200,000 units, showcasing strong market demand [4][8] - The company focuses on creating a unique user experience by employing a "three audio track" mechanism to manage interactions, ensuring a seamless conversation flow [8][9] - Haivivi aims to differentiate itself by avoiding excessive functionality that could undermine the emotional aspect of its products [9] IP Strategy and Market Positioning - Haivivi has secured licenses for well-known IPs like Ultraman and Peppa Pig, similar to the strategy employed by Pop Mart [10] - The company is also developing original IPs and has signed multiple creators to enhance its storytelling capabilities [10][11] - The success of IP-driven products relies on continuous engagement and the introduction of new characters and stories to maintain consumer interest [10][11] Emotional Connection and User Engagement - The key to success in the companion robot market lies in creating a strong emotional bond with users, moving beyond mere functionality [13] - Companies are exploring various interactive methods, such as NFC cards, to enhance user engagement and differentiate their products [13] - The challenge remains to build long-term relationships with users through technology and content, ensuring that products resonate on an emotional level [13]

Core Insights - The AI toy industry has rapidly evolved from skepticism to a burgeoning market, with diverse product paths and significant consumer interest [1][22] - The global AI toy market is projected to exceed 100 billion by 2030, with a compound annual growth rate (CAGR) of over 50%, and the Chinese market expected to grow at a CAGR exceeding 70% [1] Company Developments - Leap Innovation launched its first AI toy, BubblePal, in July 2024, priced at 399 yuan, and has sold over 200,000 units, leading to a new round of financing of 200 million yuan [3][5] - The second-generation product, CocoMate series, features a collaboration with Ultraman, priced at 799 yuan, and aims to expand the product matrix with multiple releases planned [3][18] - Bepei Technology's AI companion toy, Kedo Peipei, has gained significant traction, with its products ranking in the top three on Tmall shortly after launch [5][17] Market Trends - The AI toy market is characterized by a variety of players, including startups, IP holders, and established companies, each exploring different paths and targeting diverse consumer segments [2][15] - AI toys are not limited to traditional play but extend into emotional and functional value, catering to various verticals and user needs [2][15] - The demand for AI toys is growing beyond first-tier cities, with increasing orders from lower-tier markets, indicating a broader consumer base [6][15] Technological Innovations - The industry is moving towards creating "silicon-based life forms," with a focus on developing AI toys that exhibit lifelike qualities and emotional interactions [7][21] - Companies are leveraging advancements in AI technology to enhance user interaction, with features like long-term memory and content generation capabilities [7][21] - The integration of AI capabilities into toys is seen as a way to foster deeper emotional connections and provide unique user experiences [9][21] Business Models - Companies are exploring various business models, including hardware-software integration and IP differentiation, to enhance product value and market competitiveness [18][20] - Leap Innovation aims to create a diverse IP matrix to attract different consumer segments, while Bepei Technology focuses on providing value-added services based on user interaction data [17][18] - The AI pet segment, led by companies like Mengyou Intelligent, is targeting emotional fulfillment through pet-like interactions, appealing to a growing demographic of pet owners [20][21] Future Outlook - The AI toy industry is expected to continue its rapid growth, driven by technological advancements and evolving consumer preferences [22][24] - Companies are encouraged to identify niche markets and develop tailored products to stand out in a competitive landscape [23][24] - The ultimate vision for AI toys is to create products that possess personality and memory, enabling them to become integral parts of family life [24]

Core Viewpoint - The AI toy market is experiencing significant growth, driven by a surge of new companies entering the space, focusing on emotional value and user engagement rather than just technological capabilities [6][8][21] Group 1: Market Dynamics - The AI toy sector has seen over 30 emerging companies, with products designed to cater to both children and adults, reflecting a diverse range of user needs [6][8] - The market is characterized by a low entry barrier for consumers, allowing for a variety of products that fulfill different emotional and psychological needs [8][20] - The success of AI toys will depend on achieving significant sales volumes, with a benchmark of 100,000 units being crucial for establishing a product as a market leader [8][19] Group 2: Key Players and Products - Notable companies include Mengyou Intelligent, which launched the Ropet AI toy, and Luobo Intelligent, which introduced the Fuzozo, both targeting female consumers [6][12] - Ropet has achieved significant crowdfunding success in Japan, raising 26 million yen on its first day, while Fuzozo has gained traction in China through effective marketing strategies [12][13] - The products differ in their interaction capabilities, with Fuzozo utilizing a multimodal model for language interaction, while Ropet focuses on non-verbal responses to enhance user experience [13][14] Group 3: Consumer Insights - The primary purchasing motivation for consumers is the aesthetic appeal of the toys, particularly among female users, indicating a strong link between product design and consumer engagement [14][20] - The emotional value created by AI toys is paramount, with companies exploring various approaches to meet the emotional and psychological needs of users [20][21] - The market is still evolving, with opportunities for new entrants to address unmet needs, particularly in areas like mental health and emotional support [20][21] Group 4: Future Trends - The AI toy industry is expected to continue diversifying, with products aimed at both emotional companionship and practical applications in mental health [20][21] - Companies are leveraging advanced AI technologies to enhance user interaction and product functionality, which will be critical for long-term success [19][20] - The competition is intensifying as larger companies like Pop Mart enter the market, potentially reshaping the landscape of AI toys [8][21]

Core Viewpoint - The AI toy industry is facing significant challenges, including high return rates and a lack of product-market fit, leading to skepticism about its future viability [5][7][22]. Group 1: Market Feedback and Challenges - The current return rate for AI plush toys is between 30% and 40%, indicating consumer dissatisfaction with the products [5][12]. - Many AI toys are priced between 300-400 yuan, but their production costs are generally under 100 yuan, leading to high consumer expectations that are often unmet [19][20]. - Common issues reported by consumers include heavy AI characteristics, response delays, complex interactions, and connectivity problems, which detract from the intended experience of having an emotional and engaging companion [6][15]. Group 2: Product Development and Market Dynamics - Most AI toys on the market are simple in design, typically consisting of a plush toy and a voice interaction box, which has led to a crowded and competitive market [9][11]. - The reliance on e-commerce platforms and their return policies can be detrimental to companies that fail to deliver satisfactory product experiences [12][22]. - Many companies in the AI toy sector are still operating at a loss and depend on financing to sustain their operations, highlighting the financial strain within the industry [7][18]. Group 3: Future Directions and Innovations - New entrants in the AI toy market are exploring differentiated products that incorporate multi-modal interactions and emotional value, targeting a broader audience beyond just children [27][28]. - Companies are beginning to recognize the limitations of current AI toys and are adjusting their designs to improve user experience, such as integrating voice boxes into the toys themselves and enhancing interaction capabilities [25][26]. - The ultimate goal for many AI toy companies is to create personalized AI companions, which requires sustained user engagement and interaction to refine the AI's capabilities [23][24].