Workflow
台山大米
icon
Search documents
“媒体+”赋能“百千万工程”,江门将培育50名乡村网红
Nan Fang Du Shi Bao· 2025-08-13 16:27
Core Points - The article discusses the implementation plan for the "Media+" Empowerment "Hundred Thousand Ten Thousand Project" for agricultural product market system construction in Jiangmen from 2025 to 2027, aiming to enhance rural development through a comprehensive empowerment system [1] Group 1: Agricultural Brand Development - Jiangmen is a major agricultural city in Guangdong, with 63 production bases for the "vegetable basket" and 11 special agricultural product advantage areas, aiming to cultivate multiple nationally influential agricultural brands [2] - The plan outlines a three-phase development strategy: the focus on breakthroughs by the end of 2025, deepening and expanding efforts in 2026, and comprehensive enhancement by 2027, with specific goals for brand promotion and sales channel development [2] Group 2: Media and Market Integration - The plan emphasizes the integration of "Media+" with market, culture, life, industry, brand, technology, and think tanks, with 17 tasks and 29 link nodes to enhance agricultural efficiency and farmer income [3] - Jiangmen will encourage the construction of e-commerce platforms and host at least 100 live-streaming sales events by 2027 to promote high-quality agricultural products [3] Group 3: Technological Empowerment - The plan includes promoting AI agricultural big data platforms and training farmers in digital skills to enhance their capabilities in modern agriculture [4] Group 4: Brand and Cultural Promotion - Jiangmen aims to cultivate 50 influential "rural internet celebrities" and enhance the visibility of "Jiangmen Quality Products" through media collaboration and cultural storytelling [5][6] - The plan includes innovative consumer engagement strategies such as community group buying and "blind box" agricultural products to enhance consumer experience [5] Group 5: Talent Development - Jiangmen will establish a "Media-Assisted Agricultural Talent Pool" and conduct practical courses to improve farmers' digital literacy, aiming to cultivate 50 influential rural internet celebrities by 2027 [6]
邑帮扶江门馆揭牌开业!粤桂协作消费帮扶再启新篇
Nan Fang Nong Cun Bao· 2025-05-24 04:03
Core Viewpoint - The opening of the Yibangfu Jiangmen Pavilion marks a new chapter in the cooperation between Guangdong and Guangxi, focusing on consumer assistance and the integration of agricultural product circulation with rural revitalization [3][4][6]. Group 1: Pavilion Opening - The Yibangfu Jiangmen Pavilion was officially inaugurated on May 23, guided by the Jiangmen Municipal Agricultural and Rural Affairs Bureau [2][3]. - The pavilion serves as an important platform for Guangdong-Guangxi cooperation, showcasing local and targeted assistance agricultural products from Jiangmen and Chongzuo, Guangxi [6][8]. Group 2: Product Offering - The pavilion features over a hundred high-quality products, including Xinhui dried tangerine peel, Taishan rice, handmade brown sugar from Guangxi, and water buffalo milk, covering categories such as grains, fruits, and handicrafts [9][10]. - The pavilion aims to create an efficient bridge between farmers and consumers through an online and offline integration model [8]. Group 3: Future Development - Future efforts will focus on leveraging platform advantages, expanding market channels, and promoting the branding and industrialization of agricultural products [14][15].