Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival saw record-high tourism activity, with an estimated 2.432 billion trips made, averaging 304 million trips per day, a year-on-year increase of 6.2% [1] Group 1: Travel Trends - There is a noticeable trend towards long-distance and high-quality travel, with a significant increase in bookings for multi-city trips and high-quality accommodations [2][5] - The younger demographic, particularly those aged 23 to 40, has become the main force in outbound travel, with a 63% increase in international ticket purchases among teenagers aged 13 to 17 [3][6] - The demand for personalized and immersive travel experiences is rising, with travelers increasingly seeking unique destinations and experiences rather than traditional tourist spots [4][5] Group 2: Travel Behavior Changes - Travelers are shifting from standardized group tours to customized itineraries, often with smaller group sizes and specific themes [4] - The popularity of night tourism has surged, with a 200% increase in searches for night activities during the holiday period [9] - The trend of "串游" (multi-destination travel) has expanded, with travelers exploring over 180 countries and regions, reflecting a shift from classic to niche destinations [5] Group 3: Economic Impact - The cost of travel has increased significantly, with many travelers facing higher prices for flights and accommodations compared to previous years [10][12] - The average domestic flight price during the holiday was 849 yuan, showing stability compared to previous years, while long-distance travel demand has notably increased [11] - The trend of staggered travel has gained popularity, allowing travelers to avoid peak prices and enhance their travel experience [12]

Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival saw a significant increase in long-distance travel and deep experiences, with domestic long-distance travel orders rising by 3 percentage points compared to last year [1] - The average spending per traveler increased by 14.6% year-on-year, with the post-95 generation leading in booking numbers [1] - Family travel accounted for nearly 52.4% of the market, indicating a strong demand for family-oriented trips [1][2] Travel Trends - The peak travel period extended from September 30 to October 5, with nearly 15% of users starting their trips before the holiday [2] - The trend of "off-peak travel" gained popularity, with a notable increase in demand for guided car rentals, particularly in Beijing and scenic areas like Sichuan [2] - Experience-based travel activities, such as island cycling and cultural experiences, are replacing traditional sightseeing [2] Demographics - The post-95 generation accounted for nearly 25% of bookings, while the post-05 generation saw a 61% year-on-year increase in booking numbers [3] Event-Driven Travel - Events such as music festivals and sports competitions significantly boosted local tourism, with some events leading to hotel booking increases of 2.6 times [4] - The integration of events with tourism, such as discounts for event ticket holders at local attractions, has enhanced visitor engagement [4] Accommodation Market - The domestic accommodation market experienced a 65% year-on-year increase in bookings, with multi-city bookings rising by over 20% [6] - Non-first-tier cities saw a 90% increase in high-quality hotel bookings, indicating a shift in travel patterns [6] International Travel - Popular international destinations included Japan, Maldives, and Southeast Asian countries, with a notable increase in Chinese tourists [8] - The Maldives reported that over 50% of its guests during the holiday were from China, highlighting the growing trend of Chinese tourists abroad [9] - The overall travel experience is shifting towards immersive experiences rather than just reaching destinations, reflecting a maturation of the Chinese tourism market [9]

Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival has seen a significant shift in travel trends, with long-distance travel and immersive experiences becoming the main focus for tourists [1][6] - The report from Ctrip indicates that domestic long-distance travel orders have increased by 3 percentage points compared to last year, while outbound long-distance travel has also gained popularity, with orders to several European destinations doubling [1] Travel Trends - The phenomenon of "relaxed tourism" has gained traction, with travelers opting for less strenuous activities such as elevator rides and guided car tours, leading to a 75% increase in car rental orders in Beijing and over 120% growth in outbound car rental orders [2][3] - Tourists are increasingly seeking experiences over traditional sightseeing, with activities like island cycling, intangible cultural heritage experiences, and night tours becoming popular [2][3] Destination Preferences - Long-distance deep travel has emerged as a clear trend, with cities like Beijing, Chengdu, and Shanghai ranking among the top domestic destinations. Orders for destinations like Urumqi and Lhasa have seen nearly a 30% increase [3] - Smaller cities are also gaining popularity, with places like Enshi in Hubei seeing a threefold increase in car rental orders, and tourism in Jingdezhen growing by nearly 40% [3] Travel Timing and Cost Efficiency - Staggered travel during the holiday has proven beneficial, with hotel costs dropping by 20% and domestic flight prices decreasing by over 30% on certain days [4] - The trend of "night tourism" has surged, with a 200% increase in search interest, reflecting a shift in travel patterns [4] Outbound and Inbound Travel - Popular outbound destinations include Japan, Thailand, and Malaysia, with orders to Iceland and Norway doubling, and orders to Spain, Italy, and Germany increasing by about 70% [5] - The inbound tourism market is also thriving, with countries like South Korea and the USA becoming popular among foreign tourists during the holiday [5] Conclusion - The changes observed during this holiday period highlight a core shift in tourism consumption towards "experience," indicating a maturation of the Chinese tourism market [6]