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浙江加力“浙茶出海” 目标2027年茶叶出口额5亿美元
Zhong Guo Xin Wen Wang· 2025-09-04 15:41
中新网杭州9月4日电(记者王逸飞)记者4日从浙江省农业农村厅获悉,该厅与杭州海关、宁波海关近日 联合印发《支持"浙茶出海"的十条意见》(下称"十条意见"),在推动浙江茶叶走向世界方面,打出新的 政策"组合拳"。 2025浙江绿茶暨温州早茶开采活动现场。(资料图) 浙江省农业农村厅供图 浙江是中国茶叶出口大省,出口茶类主要是珠茶和眉茶等绿茶。2024年,该省茶叶出口量达15.6万吨、 出口额4.7亿美元,已持续多年居全国前列。今年上半年,浙江呈现茶叶产品出口多元化的特点,除珠 茶、眉茶之外,抹茶、名优茶、新式茶饮等产品出口形势良好。 此次印发的"十条意见",涉及建设标准茶园、开发多元产品、提升浙茶品质、完善茶事服务、培优企业 主体、打造国际品牌、拓展全球市场、优化产业生态、推动文化传播、健全保障机制等方面。 例如在开发多元产品方面,浙江将深化产学研协同,推进茶叶新技术、新产品、新装备研发应用,构建 传统茶类、新茶饮及功能衍生品协同发展体系;支持开发便捷茶产品和精深加工茶制品,培育新茶饮产 业,拓展茶食品、茶用品领域,推动茶出口产业向高附加值方向转型。 该省目标到2027年,全省茶叶出口额达5亿美元,出口量稳定在 ...
浙江茶叶出口形势喜人 瞄准品牌与多元拓出海路径
Zhong Guo Xin Wen Wang· 2025-07-17 16:04
Core Viewpoint - Zhejiang Province is accelerating the development of its tea industry with a focus on high-quality exports, aiming to enhance its global market presence and diversify its product offerings [1][2]. Group 1: Export Performance - From January to May this year, Zhejiang's tea export value and volume both increased by over 20% year-on-year [1]. - The province's tea exports are primarily green tea varieties such as Zhu tea and Mei tea, with an expected export volume of 156,000 tons and an export value of $470 million in 2024 [1]. Group 2: Strategic Initiatives - Zhejiang plans to establish group standards for Zhu tea and Mei tea, enhancing quality control from cultivation to processing, and promoting international certification [2]. - The province aims to strengthen its export brand by promoting high-quality green tea globally and supporting tea companies in participating in international agricultural exhibitions [2]. - Efforts will be made to develop new tea products that meet international consumer demands, including tea foods and new-style tea drinks, to create a product system that integrates traditional and innovative tea offerings [2].