Core Viewpoint - Zhejiang Province is implementing a set of ten policies to support the internationalization of its tea industry, aiming to enhance the export of Zhejiang tea products globally [1][3]. Group 1: Export Performance - Zhejiang is a major tea-exporting province in China, with an export volume of 156,000 tons and an export value of 470 million USD in 2024, maintaining a leading position nationally [3]. - The first half of this year has shown diversification in tea product exports, including matcha, premium teas, and new-style tea beverages, in addition to traditional varieties [3]. Group 2: Policy Measures - The ten policies cover various aspects such as building standard tea gardens, developing diverse products, improving tea quality, enhancing service for tea events, nurturing leading enterprises, creating international brands, expanding global markets, optimizing the industrial ecosystem, promoting cultural dissemination, and establishing support mechanisms [3][5]. - In product development, Zhejiang aims to deepen collaboration between industry, academia, and research to advance new technologies and products, supporting the development of convenient tea products and high-value-added tea processing [3]. Group 3: Brand Development - The province plans to leverage platforms like the "China International Tea Expo" to enhance international cooperation in the tea industry and establish a brand system that includes regional public brands, leading enterprise brands, and specialty product brands [4]. - By 2027, the goal is to cultivate five internationally influential tea brands [4]. Group 4: Sustainability and Standards - The policies also emphasize supporting the transformation of tea gardens to organic practices and promoting low-carbon management techniques [5]. - There is a focus on involving research institutions in the formulation of international standards and encouraging financial institutions to increase support for technological upgrades and overseas warehouse construction [5].

Core Viewpoint - Zhejiang Province is accelerating the development of its tea industry with a focus on high-quality exports, aiming to enhance its global market presence and diversify its product offerings [1][2]. Group 1: Export Performance - From January to May this year, Zhejiang's tea export value and volume both increased by over 20% year-on-year [1]. - The province's tea exports are primarily green tea varieties such as Zhu tea and Mei tea, with an expected export volume of 156,000 tons and an export value of $470 million in 2024 [1]. Group 2: Strategic Initiatives - Zhejiang plans to establish group standards for Zhu tea and Mei tea, enhancing quality control from cultivation to processing, and promoting international certification [2]. - The province aims to strengthen its export brand by promoting high-quality green tea globally and supporting tea companies in participating in international agricultural exhibitions [2]. - Efforts will be made to develop new tea products that meet international consumer demands, including tea foods and new-style tea drinks, to create a product system that integrates traditional and innovative tea offerings [2].