Core Viewpoint - Dongpeng Beverage maintains growth amidst a wave of cost-effectiveness, with significant revenue and profit increases reported for the first half of 2025 [1][2]. Financial Performance - In the first half of 2025, Dongpeng Beverage's revenue grew by 36.37% year-on-year to 10.737 billion yuan, while net profit attributable to shareholders increased by 37.22% to 2.375 billion yuan [1]. - For Q2 2025, the company reported revenue of 5.889 billion yuan, a 34.10% increase year-on-year, and a net profit of 1.395 billion yuan, up 30.75% [1]. Product Sales - New product sales, particularly "Bup Shui La" and other beverages, contributed significantly to revenue growth, with Q2 revenues of 4.46 billion yuan from Dongpeng Special Drink, 0.92 billion yuan from Bup Shui La (up 190.1%), and 0.50 billion yuan from other drinks (up 61.2%) [1]. - The proportion of revenue from Dongpeng Special Drink decreased by 9.3 percentage points to 77.9% [1]. Regional Performance - In Q2, Dongpeng Beverage generated 1.42 billion yuan in Guangdong, 3.55 billion yuan in other regions, and 0.91 billion yuan from online and direct sales, with year-on-year growth rates of 19.5%, 39.0%, and 42.8%, respectively [1]. Margin and Cost Structure - The gross margin for Dongpeng Beverage in Q2 was 45.7%, down 0.4 percentage points year-on-year [2]. - Sales, management, R&D, and financial expenses increased by 0.5%, 0.3%, decreased by 0.2%, and increased by 0.6% respectively during the same period [2]. Competitive Landscape - The company is facing pressure from a price war in the industry, which has led to increased promotional discounts affecting gross margins [3]. - Dongpeng Beverage is investing heavily in sales personnel, with employee compensation rising by 26.06% year-on-year, and channel promotion expenses increasing by 61.20% due to accelerated investment in freezers [3][4]. Strategic Positioning - Despite the challenges posed by the competitive environment, Dongpeng Beverage has established certain advantages that may help it navigate the intensified competition [5].

但另一头，东鹏饮料毛利率下滑。 在二季度，东鹏饮料毛利率为45.7%，同比下滑0.4pct。费用方面，当期，东鹏饮料销售/管理/研发/财务 费用分别为增长0.5/增长0.3/下滑0.2/增长0.6pct。 近期，该公司披露业绩。财报显示，在2025年上半年，东鹏饮料营收同比增长36.37%至107.37 亿元； 归母净利润同比增长37.22%至23.75亿元。具体到二季度，该公司营收58.89亿元，同比增长34.10%；归 母净利润13.95亿元，同比增长30.75%。 业绩增长背后是，补水啦等新品销售狂奔。 二季度，东鹏特饮/补水啦/其他饮料分别实现收入44.6/9.2/5.0 亿元，分别同比增长 18.8%/190.1%/61.2%。此种格局下，东鹏特饮大单品占比同比下滑9.3pct至77.9%。同期，东鹏饮料全国 有效网点已突破420万家。 分地区来看，二季度，东鹏饮料在广东/全国其他地区/线上+直营分别实现收入14.2/35.5/9.1 亿元，分别 同比增长19.5%/增长39.0%/增长42.8%。 21世纪经济报道记者贺泓源、实习生李晴 东鹏饮料在性价比浪潮中保持增长。 同日，上证消费80指数报收 ...