Core Viewpoint - General Mills is considering selling its Haagen-Dazs ice cream business in China, with potential asset disposal discussions expected to start in 2025, aiming for a sale price in the hundreds of millions of dollars [2][3]. Group 1: Business Performance - Haagen-Dazs has experienced a significant decline in customer traffic in China, with a double-digit drop reported by General Mills' CEO at a recent Deutsche Bank consumer goods forum [4]. - The average transaction value for Haagen-Dazs stores in China is 58.36 yuan, contrasting sharply with lower-priced competitors like Mixue Ice Cream, where basic ice cream costs only 2 yuan [6]. Group 2: Market Trends - The overall ice cream market in China is contracting, with major players like Yili and Mengniu reporting substantial revenue declines in their cold drink segments, with Yili's ice cream revenue down 18.4% to 8.72 billion yuan and Mengniu's down 14.1% to 5.175 billion yuan [7]. - The rise of cost-effective alternatives in the market is a significant factor contributing to Haagen-Dazs' struggles [5]. Group 3: Strategic Considerations - The potential sale of Haagen-Dazs in China may not be entirely negative, as introducing new local investment could enhance operational localization, similar to the positive changes seen at McDonald's China after local investment [8][9].

Core Viewpoint - General Mills is considering selling its Haagen-Dazs ice cream business in China due to declining store traffic and overall market challenges [1][2][3] Group 1: Company Situation - General Mills is reportedly working with advisors to explore the potential sale of its Haagen-Dazs stores in China, with a possible launch of the process in 2025 [1] - The company may seek to sell these assets for several hundred million dollars, although negotiations are still in the early stages and a decision to sell has not yet been made [1] - Haagen-Dazs has experienced a double-digit decline in store traffic in China, as noted by General Mills CEO Jeff Harmening [1][3] Group 2: Market Conditions - The ice cream market in China is contracting, with major players like Yili and Mengniu reporting significant revenue declines; Yili's ice cream revenue fell by 18.4% to 8.72 billion yuan, while Mengniu's dropped by 14.1% to 5.175 billion yuan [3] - The rise of cost-effective alternatives, such as the significantly cheaper offerings from brands like Mixue, has contributed to Haagen-Dazs's declining customer traffic [2] Group 3: Potential Outcomes - The potential sale of Haagen-Dazs in China may not necessarily be negative, as introducing new local investment could enhance operational localization and efficiency [4][5]

Core Viewpoint - General Mills is considering selling its Haagen-Dazs ice cream business in China due to declining store traffic and market challenges [1][2][3] Group 1: Company Performance - Haagen-Dazs has experienced a double-digit decline in store traffic in China, as stated by General Mills CEO Jeff Harmening [1] - The average transaction price for Haagen-Dazs stores in China is 58.36 yuan, while competitors like Mixue Ice Cream offer products at significantly lower prices, such as 2 yuan for basic ice cream [2] - The overall ice cream market in China is contracting, with major players like Yili and Mengniu reporting significant revenue declines in their cold drink segments [3] Group 2: Market Context - The competitive landscape in the ice cream market is shifting towards more affordable options, impacting the high-end positioning of Haagen-Dazs [2] - The potential sale of Haagen-Dazs could lead to a more localized operational strategy, similar to the successful transformation seen at McDonald's China after local investment [3]

作 者丨贺泓源 实习生谭伊亭 编 辑丨张伟贤 图 源丨新华社 星巴克正掀起一场猛烈改革。 2 0 2 5年2月2 4日，上任不久的星巴克董事长兼CEO布莱恩·尼科尔（Bri a n Ni c c o l）发布内部 信表示，星巴克将裁减11 0 0个目前有人任职的岗位以及"数百个"空缺职位。他此前就宣布了 即将进行的裁员，称公司层级过多。"目的是提高运营效率，加强问责制，降低复杂性，并推 动更好整合。"尼科尔称。 这 是 自 2 0 1 8 年 以 来 ， 星 巴 克 首 次 裁 员 。 为 了 简 化 运 营 、 缩 减 菜 单 ， 星 巴 克 更 减 少 部 分 星 冰 乐、拿铁等混合饮料产品。 在星巴克中国，一场更大的变革正被酝酿。 好消息是，该区域暂时不用裁员， 星巴克中国向2 1世纪经济报道记者透露了此信息。 但 星 巴 克 中 国 被 卖 的 风 声 一 直 没 停 。 在 尼 科 尔 宣 布 星 巴 克 大 裁 员 次 日 ， 有 媒 体 报 道 称 ， KKR、Fo u n t a i nVe st（方源资本）、PAG（太盟投资集团）等多家私募基金有意收购星巴克 中国业务股权。 同 时 ， 华 ...