（原标题：全球最大冰淇淋公司上市，对中国市场影响几何？丨消费参考） 21世纪经济报道记者贺泓源、实习生李音桦 全球最大冰淇淋公司梦龙如期上市。 12月8日，该公司正式开始在阿姆斯特丹泛欧交易所、伦敦证券交易所和纽约证券交易所三地上市交 易。 从联合利华分拆后，梦龙成为独立冰淇淋巨头，其旗下拥有梦龙、和路雪、可爱多、Ben & Jerry's等众 多知名品牌。据联合利华披露，2024年，其冰淇淋业务收入达到79亿欧元（约合人民币666亿元），调 整后EBITDA达到13亿欧元（约合人民币110亿元），在全球冰淇淋零售市场的占有率约为21%。 按2024年营收计算，在全球前五大品牌中，梦龙占据了4席——和路雪（28亿欧元）、梦龙（18亿欧 元）、Ben & Jerry's（11亿欧元）、可爱多（7亿欧元）。 但要看到，不同于在全球市场的所向披靡，梦龙在国内相对弱势。 在中国，排名第一的冰淇淋公司是伊利。 事实上，相关投入已在增长。今年上半年，梦龙的广告促销费用增加了500万欧元，原因之一便是在华 增加社交媒体和数字营销活动投入。 梦龙披露数据显示，中国为其全球前十大市场之一。按2024年零售额份额算，梦龙为中国第 ...

Core Viewpoint - Dongpeng Beverage maintains growth amidst a cost-performance wave, with significant revenue and profit increases in the first half of 2025, driven by new product sales [1][2]. Financial Performance - In the first half of 2025, Dongpeng Beverage's revenue grew by 36.37% year-on-year to 10.737 billion yuan, while net profit attributable to shareholders increased by 37.22% to 2.375 billion yuan [1]. - For Q2 2025, revenue reached 5.889 billion yuan, a 34.10% increase year-on-year, and net profit was 1.395 billion yuan, up 30.75% [1]. Product Sales Breakdown - In Q2, revenue from Dongpeng Special Drink, Water La, and other beverages was 4.46 billion yuan, 0.92 billion yuan, and 0.50 billion yuan, respectively, with year-on-year growth rates of 18.8%, 190.1%, and 61.2% [1]. - The proportion of revenue from Dongpeng Special Drink decreased by 9.3 percentage points to 77.9% [1]. Regional Performance - In Q2, revenue from Guangdong, other regions, and online + direct sales was 1.42 billion yuan, 3.55 billion yuan, and 0.91 billion yuan, with year-on-year growth rates of 19.5%, 39.0%, and 42.8% respectively [1]. Margin and Cost Analysis - Dongpeng Beverage's gross margin in Q2 was 45.7%, down 0.4 percentage points year-on-year [2]. - Sales, management, R&D, and financial expenses increased by 0.5%, 0.3%, decreased by 0.2%, and increased by 0.6% respectively [2]. Competitive Landscape - The company is facing a price war in the industry, leading to increased promotional discounts that have impacted gross margins [3]. - Dongpeng Beverage is increasing investments, including a 26.06% rise in employee compensation and a 61.20% increase in channel promotion expenses [3]. Strategic Outlook - The ongoing investments by Dongpeng Beverage indicate that competition will continue to intensify in the market [4]. - Despite the challenges, the company has established certain advantages in the competitive landscape [5].

Core Viewpoint - General Mills is considering selling its Haagen-Dazs ice cream business in China, with potential asset disposal discussions expected to start in 2025, aiming for a sale price in the hundreds of millions of dollars [2][3]. Group 1: Business Performance - Haagen-Dazs has experienced a significant decline in customer traffic in China, with a double-digit drop reported by General Mills' CEO at a recent Deutsche Bank consumer goods forum [4]. - The average transaction value for Haagen-Dazs stores in China is 58.36 yuan, contrasting sharply with lower-priced competitors like Mixue Ice Cream, where basic ice cream costs only 2 yuan [6]. Group 2: Market Trends - The overall ice cream market in China is contracting, with major players like Yili and Mengniu reporting substantial revenue declines in their cold drink segments, with Yili's ice cream revenue down 18.4% to 8.72 billion yuan and Mengniu's down 14.1% to 5.175 billion yuan [7]. - The rise of cost-effective alternatives in the market is a significant factor contributing to Haagen-Dazs' struggles [5]. Group 3: Strategic Considerations - The potential sale of Haagen-Dazs in China may not be entirely negative, as introducing new local investment could enhance operational localization, similar to the positive changes seen at McDonald's China after local investment [8][9].

Core Viewpoint - General Mills is considering selling its Haagen-Dazs ice cream business in China due to declining store traffic and overall market challenges [1][2][3] Group 1: Company Situation - General Mills is reportedly working with advisors to explore the potential sale of its Haagen-Dazs stores in China, with a possible launch of the process in 2025 [1] - The company may seek to sell these assets for several hundred million dollars, although negotiations are still in the early stages and a decision to sell has not yet been made [1] - Haagen-Dazs has experienced a double-digit decline in store traffic in China, as noted by General Mills CEO Jeff Harmening [1][3] Group 2: Market Conditions - The ice cream market in China is contracting, with major players like Yili and Mengniu reporting significant revenue declines; Yili's ice cream revenue fell by 18.4% to 8.72 billion yuan, while Mengniu's dropped by 14.1% to 5.175 billion yuan [3] - The rise of cost-effective alternatives, such as the significantly cheaper offerings from brands like Mixue, has contributed to Haagen-Dazs's declining customer traffic [2] Group 3: Potential Outcomes - The potential sale of Haagen-Dazs in China may not necessarily be negative, as introducing new local investment could enhance operational localization and efficiency [4][5]

Core Viewpoint - General Mills is considering selling its Haagen-Dazs ice cream business in China due to declining store traffic and market challenges [1][2][3] Group 1: Company Performance - Haagen-Dazs has experienced a double-digit decline in store traffic in China, as stated by General Mills CEO Jeff Harmening [1] - The average transaction price for Haagen-Dazs stores in China is 58.36 yuan, while competitors like Mixue Ice Cream offer products at significantly lower prices, such as 2 yuan for basic ice cream [2] - The overall ice cream market in China is contracting, with major players like Yili and Mengniu reporting significant revenue declines in their cold drink segments [3] Group 2: Market Context - The competitive landscape in the ice cream market is shifting towards more affordable options, impacting the high-end positioning of Haagen-Dazs [2] - The potential sale of Haagen-Dazs could lead to a more localized operational strategy, similar to the successful transformation seen at McDonald's China after local investment [3]

Core Viewpoint - Starbucks is undergoing significant reforms, including layoffs and operational changes, to improve efficiency and accountability while shifting focus back to the North American market [2][8][10]. Group 1: Layoffs and Operational Changes - Starbucks plans to cut 1,100 positions and several vacant roles to streamline operations and reduce complexity [2]. - This is the first round of layoffs since 2018, aimed at simplifying operations and menu offerings [2]. - The company is also reducing certain blended beverage products to enhance operational efficiency [2]. Group 2: Starbucks China and Potential Sale - Starbucks China is not currently facing layoffs, but there are ongoing rumors about the potential sale of its Chinese operations [4][5]. - Several private equity firms, including KKR and PAG, are reportedly interested in acquiring stakes in Starbucks China [4]. - Starbucks is exploring strategic partnerships to sustain growth in China, with a valuation of over $1 billion for its Chinese operations [7]. Group 3: Financial Performance - In Q4 2024, Starbucks reported revenue of $9.398 billion, a slight decline of 0.3% year-over-year, with net profit down 23.8% to $781 million [8]. - The U.S. market significantly impacted overall performance, with revenue of $6.605 billion, a 1% decline despite a 4% increase in store count [9]. - Same-store sales in the U.S. fell by 4%, with transaction volume down 8% [9]. Group 4: Market Dynamics and Competition - Starbucks is facing increased competition from local brands like Luckin Coffee and Kudi, which are gaining market share in major cities [13][14]. - Luckin Coffee reported a revenue of 9.61 billion RMB in Q4 2024, a 36.1% increase year-over-year, highlighting its strong growth compared to Starbucks [13]. - Kudi Coffee's strategy of offering coffee at 9.9 RMB has proven successful, with the company reporting profitability since May 2024 [14][15]. Group 5: Strategic Adjustments in China - Starbucks China is implementing a "self-rescue" initiative under new leadership, focusing on product innovation and new store formats [18][19]. - The introduction of the "Multi-Store Community" model aims to enhance operational efficiency by allowing one manager to oversee multiple locations [19]. - Despite these efforts, the ongoing sale discussions may impact employee morale and the company's commitment to its workforce [21][22].