Core Viewpoint - Yonghui Supermarket is implementing the "Pang Donglai model" in its new store in Yancheng, focusing on high-quality retail and affordable pricing to enhance customer experience and drive sales growth [2][4]. Group 1: Store Opening and Performance - The new store at Baolong City Square in Yancheng opened for trial operation on December 11, following the successful launch of the first store on July 31, which saw sales increase by over 150% and customer traffic grow by over 100% in the first week [2]. - The dual-store strategy aims to cover the core business district of Yingbin South Road, providing residents with convenient and high-quality shopping options [2]. Group 2: Product Structure Optimization - The store has optimized its product structure by removing 6,919 items and adding 4,394 high-quality products, achieving a 48.3% increase in new offerings [4]. - The product mix now aligns with 80% of the Pang Donglai system, with imported goods increasing to 11% and fresh food items rising from 5% to 23% [4]. Group 3: Seasonal Promotions and Thematic Activities - The store launched a winter-themed "Yonghui Hot Pot" campaign, featuring a variety of hot pot bases and high-quality ingredients, enhancing the shopping experience through interactive displays [6]. - The bakery section offers popular items like durian mille-feuille and matcha red bean soufflé, with personalized services available [6]. Group 4: Environmental and Service Upgrades - The store layout has been optimized for a more comfortable shopping environment, with wider main aisles and reduced shelf heights [8]. - Over 40 customer-friendly services have been introduced, including rest areas and customized food processing options [10]. Group 5: Employee Welfare Improvements - The number of employees increased from 103 to 150, with average salaries rising and additional benefits such as paid leave and improved facilities being provided [12]. - The store's trial operation signifies the deepening of Yonghui's "quality retail" strategy in Yancheng, aiming to create a supermarket that enhances customer satisfaction [12].

Core Insights - The opening of the first Yonghui Supermarket in Yan'an marks a significant step in enhancing the quality retail strategy in the region, driven by local policies aimed at boosting consumption [1] - The store's design focuses on quality upgrades and local specialties, with a substantial product optimization and introduction of new items to meet consumer demands [1][2] Group 1: Store Features - The Yan'an Wanda Plaza store covers approximately 2,600 square meters and aims to fill the gap in high-quality retail in the area, promoting a "15-minute convenient living circle" [1] - The product assortment has been significantly revamped, with 4,786 out of 10,225 items optimized and 4,963 new selected products added, achieving a 47% replacement rate [1] - The store's product structure now meets 80% of the standards set by the "Fat Donglai" model, with an increase in imported goods to 11% and a notable rise in fresh and cooked food offerings [1] Group 2: Pricing and Promotions - The store implements a "quality and affordable" strategy, ensuring that high-frequency daily goods are offered at reasonable prices, promoting the idea of "quality not expensive" [2] - Seasonal promotions, such as the "Yonghui Hot Pot" theme event, are designed to attract consumers by providing a one-stop shopping experience for hot pot ingredients [2] Group 3: Brand and Service Enhancements - The store features a dedicated area for "Fat Donglai" branded products, allowing local consumers to access these sought-after items conveniently [3] - Yonghui's own brands, including "Quality Yonghui" and "Yonghui Custom," are emphasized to meet quality living needs with competitive pricing [3] - Customer service enhancements include various facilities such as height measurement tools, blood pressure monitors, and custom processing services for meat and seafood, reflecting a commitment to detailed customer care [3]