广博集团股份有限公司 证券代码：002103 证券简称：广博股份 答：在 IP 运营层面，公司深化市场洞察与 IP 矩阵搭建，既攻坚头部 IP 资源，又深耕小众 IP 蓝海。小众 IP 凭借其独特的圈层文化属性，能精 准触达细分消费群体，而头部 IP 则具备强大的流量聚合能力，两者结 合可形成互补，为公司产品注入差异化价值，以 IP 运营作为引擎，持 续为国内市场发展提供新动能。同时，公司通过积极参加各类行业展会、 粉丝互动，全力构建从内容热度到消费转化的全链路营销体系，持续强 化公司 IP 商业化运营。 4、公司下半年重点发展的 IP，主要品类有哪些？ 答：公司目前授权 IP 包括"诡秘之主"、"诛仙"、"名侦探柯南"、 "面包超人"、"JOJO"、"HUNTER×HUNTER（猎人）"、"银魂"、 "三丽鸥"、"猫福珊迪 （鲨鱼猫）"、"Brunch Brother（吐司兄 弟）"、"魔道祖师"、"天官赐福"、"初音未来"、"盗墓笔记"、 "龙族"、 "咒术回战"等多个国内外热门 IP，后续公司将配合不同 IP 的宣传周期、市场热点等因素，有节奏地向市场推广公司 IP 联名产 品，主要品类包括徽章（吧唧） ...

Core Insights - The report highlights the rapid growth of the "Goods Economy" driven by secondary IP derivatives, transitioning from niche markets to mainstream appeal, with a projected market size exceeding 2000 billion yuan by 2025 [1][2][47]. Industry Definition - "Goods" refers to secondary products related to two-dimensional culture, including badges, paper products, and standees, with the term "eating goods" denoting the purchase of these items [7]. Industry Development - The "Goods Economy" in China showcases a blend of cultural consumption and industrial upgrading, with a significant shift from overseas IP derivatives to domestic production, particularly in the last decade [10][11][12]. Product Types - Badges are the most popular product type, accounting for 64% of the second-hand market sales, followed by standees and other merchandise [13][15]. Market Size - The market size for the "Goods Economy" is expected to reach approximately 1689 billion yuan in 2024, reflecting a year-on-year growth of over 40% [47]. Industry Outlook - The domestic IP derivative market is currently underdeveloped, with only 10% of film revenues coming from merchandise, indicating significant growth potential compared to mature markets like the US and Japan [22][48]. User Demographics - The core audience for the "Goods Economy" is primarily the Z generation, with a user base projected to reach 5 billion, and a notable increase in female consumers from 67% in 2023 to 78% in early 2025 [23][42]. Industry Chain - The industry chain consists of three main segments: upstream IP development, midstream production and design, and downstream sales channels, which include online platforms and physical stores [26][32][36]. Challenges and Opportunities - The industry faces challenges such as homogenization, weak copyright protection, and dependency on IP, but also benefits from rapid market expansion and the rise of domestic IPs [2][45].

Group 1 - The core viewpoint of the article highlights the rapid growth of the "Guzi" economy driven by self-consumption trends, with over 80% of related companies established within the last three years [1] - The "Guzi" consumption is expected to explode in 2024, with a projected transaction volume increase of 105% year-on-year, and the first quarter of this year already showing a transaction volume 1.2 times that of the daily "Guzi" [2] - The domestic game IPs have performed exceptionally well, with sales of titles like "Love and Deep Space" topping charts, and the sales of "Guzi" products related to the Nezha IP skyrocketing by 2346.2% [2] Group 2 - As of April 25, 2025, there are 940,000 registered "Guzi" economy-related companies in China, surpassing the registration volume of the same period in 2024 [3] - Among the existing 6.672 million "Guzi" economy-related companies, 87.7% were established within the last three years, with 45.7% founded between one to three years ago and 42.0% established within the last year [4] - The industry distribution shows that 86% of "Guzi" economy-related companies belong to the wholesale and retail sector, totaling 5.733 million companies [5]