商场里里外外洋溢运动热情 劲吹全运风 畅享全城购 "正佳星球艺术嘉年华""'十一'国庆主题美陈""TEEMMALL处处皆运动"……广州国际购物节开幕后，各 大商圈和商业综合体借着十五运会的东风，纷纷亮出创意大招，精心营造沉浸式消费氛围。各大商场里 里外外更是劲吹运动风，让市民游客在休闲度假的同时，时刻体验体育激情和运动时尚。今年"双节"， 广东为市民游客准备了一场文旅盛宴，推出近3000场丰富多彩的"迎国庆、庆中秋"系列文旅活动。 国际购物节多重福利叠加释放 9月29日晚，以"激情全运 畅购广州"为主题的购在中国·2025广州国际购物节开幕。广州各大商圈和商业 综合体纷纷亮出创意大招，精心营造沉浸式消费氛围。比如，正佳广场打造"正佳星球艺术嘉年华"，太 古汇推出"十一"国庆主题美陈，天河城则掀起"TEEMMALL处处皆运动"热潮。 购物节期间，广州以"实惠"留客，以"舌尖"留人。积分兑换、满额赠礼、超值团购券等多重福利叠加释 放。第六轮"食在广州"餐饮消费券即将发放，超3500家餐饮门店上线参与，提供多档次优惠，联动多品 牌推出全运主题美食与套餐。 活动"牵手"多个头部电商平台，将线上流量转化为线下热度，以首 ...

本届购物节紧扣十五运会和残特奥会契机，推动商旅文体健深度融合。购物节将持续至12月31日，将联动超万家商户，推出覆盖全市11区、超3000场活动， 以线上线下融合模式，打造多元消费新体验。 购物节期间，全市各大商圈和商业综合体纷纷亮出创意"美陈"大招，精心营造沉浸式消费氛围。正佳广场打造"正佳星球艺术嘉年华"，太古汇推出"十一"国 庆主题美陈，天河城掀起"TEEMMALL处处皆运动"热潮，万菱汇带来精酿啤酒节，天环广场呈现大型主题展，广州K11则以金色艺术实现与空间交互，越 秀商管携手"四喜财神"IP全国闪现。全市重点商圈和品牌企业将推出"全运惠民消费套餐"，运动品牌快闪、潮牌展陈精彩纷呈。 时值"金九银十"消费旺季，一场畅购盛会提前点燃"十一"黄金周的消费热情。9月29日晚，2025广州国际购物节开幕。 2025广州国际购物节活动现场。 值得一提的是，今年购物节"牵手"多个头部电商平台，将线上流量转化为线下热度，以首发经济、Citywalk、盲盒抽奖等新玩法，将"买买买"升级为场景 化、互动式消费体验，构建覆盖全龄、触达年轻群体的消费矩阵。 购物节期间，阿里巴巴"喵住"平台一方面在线下打造覆盖家电、家装、户 ...

Core Insights - The core viewpoint of the articles highlights the significant growth and success of the Taotian Group's self-operated platform, Miaozhu, particularly in Guangzhou, where it has achieved a remarkable sales increase and attracted numerous well-known brands to establish operations [1][2][3]. Group 1: Performance and Growth - Miaozhu reported a staggering 12.2 times growth in performance, with sales exceeding 60 billion yuan within six months of its establishment in Guangzhou [1]. - The platform's sales reached over 10 billion yuan within just one month of registration in Tianhe District, showcasing rapid market penetration [2][3]. - Various local enterprises, including well-known brands in furniture and home appliances, have also experienced explosive sales growth after joining the platform, with several brands achieving sales exceeding 1 billion yuan [2][3]. Group 2: Strategic Location and Government Support - Guangzhou was chosen for Miaozhu's expansion due to its strong consumer market and manufacturing base, aligning with Taotian's strategic focus on high-density industrial areas [3]. - The Tianhe District government played a crucial role in facilitating Miaozhu's establishment by providing efficient services, including a "one-on-one" support team for business registration and operational setup [3][4][5]. - The Tianhe District's proactive approach in attracting local supply chain enterprises to the platform has significantly bolstered Miaozhu's market entry [3][6]. Group 3: Industry Ecosystem and Collaboration - Miaozhu aims to create a comprehensive industry ecosystem by collaborating with local government and enterprises, focusing on long-term partnerships rather than just short-term sales [6][11]. - The establishment of six major industry clusters, including customized home furnishings and smart home products, reflects Miaozhu's strategy to build a digital economy ecosystem centered around lifestyle consumption [8][9]. - The collaboration between Miaozhu and the Tianhe District is seen as a model for effective interaction between the market and government, fostering an open industry ecosystem [11]. Group 4: Market Trends and Future Potential - The introduction of the "silver economy" as a potential growth area highlights the increasing demand for products catering to the aging population, with Miaozhu supporting businesses in developing suitable offerings [9][10]. - The upcoming 2023 National Games in the Guangdong-Hong Kong-Macao Greater Bay Area is expected to further stimulate the sports and outdoor market, with Miaozhu positioning itself to capitalize on this trend [9]. - The rapid onboarding of over 100 suppliers, including listed companies and Fortune 500 firms, within six months underscores the platform's attractiveness and the effectiveness of its recruitment strategy [8].

Group 1 - The core viewpoint is that the launch of the "customized home, green building materials, smart home, smart appliances, silver economy, and sports and outdoor" six industrial clusters by Miaozhu marks the establishment of the first digital economy ecosystem centered on general consumer goods in Guangzhou, creating a new model of "platform + industrial cluster" integration [1][3] - Miaozhu, as a self-operated e-commerce platform under Taotian Group, is transitioning from merely selling materials to creating lifestyles, leveraging digital technology to integrate the entire supply chain from design to service [3] - The establishment of the industrial cluster matrix aims to achieve three core values: providing consumers with a "one-stop ideal living solution," enhancing shopping experience; building digital infrastructure for merchants to reduce operational costs and improve efficiency; and promoting efficient resource allocation and collaborative innovation within the industry [3] Group 2 - The six industrial clusters were established based on the actual industrial conditions in Guangzhou, aiming to upgrade traditional manufacturing to an integrated model of design, production, and service, thus connecting Guangdong manufacturing to the national market [3] - According to data from Tmall, the sales of home decoration and appliances in Guangzhou have exceeded 100 billion in just over six months, making it the first city in the country to achieve full-category subsidies for home decoration and appliances [3] - The home decoration and appliance industry in Guangzhou is experiencing double-digit growth, indicating a robust market performance [3]