本届购物节紧扣十五运会和残特奥会契机，推动商旅文体健深度融合。购物节将持续至12月31日，将联动超万家商户，推出覆盖全市11区、超3000场活动， 以线上线下融合模式，打造多元消费新体验。 购物节期间，全市各大商圈和商业综合体纷纷亮出创意"美陈"大招，精心营造沉浸式消费氛围。正佳广场打造"正佳星球艺术嘉年华"，太古汇推出"十一"国 庆主题美陈，天河城掀起"TEEMMALL处处皆运动"热潮，万菱汇带来精酿啤酒节，天环广场呈现大型主题展，广州K11则以金色艺术实现与空间交互，越 秀商管携手"四喜财神"IP全国闪现。全市重点商圈和品牌企业将推出"全运惠民消费套餐"，运动品牌快闪、潮牌展陈精彩纷呈。 时值"金九银十"消费旺季，一场畅购盛会提前点燃"十一"黄金周的消费热情。9月29日晚，2025广州国际购物节开幕。 2025广州国际购物节活动现场。 值得一提的是，今年购物节"牵手"多个头部电商平台，将线上流量转化为线下热度，以首发经济、Citywalk、盲盒抽奖等新玩法，将"买买买"升级为场景 化、互动式消费体验，构建覆盖全龄、触达年轻群体的消费矩阵。 购物节期间，阿里巴巴"喵住"平台一方面在线下打造覆盖家电、家装、户 ...

央视网消息：国庆假期前夕，云南迪庆藏族自治州香格里拉市已迎来大批客流。当地通过构建"白天生态徒步、夜间民俗互动"的特色体 验，吸引了众多游客。 临近国庆，云南迪庆藏族自治州香格里拉市的游客已经陆续增多。当地通过非遗展演、民族歌舞剧和大巡演等活动，将藏族弦子、锅庄舞等云 南民族文化元素转化为沉浸式体验。 文旅商体展深度融合 上海推出一系列活动 为迎接国庆、中秋双节，上海陆续启动马路生活节、国际艺术花展等特色活动，持续打造消费新场景，激发双节期间消费潜力。 在国庆假期前，一场"马路生活节"在上海世博文化公园里拉开帷幕。活动设置落日瑜伽、疗愈音乐等二十多个免费游园项目，为市民游客带来 一场"秋日游园会"。 香格里拉还打造了普达措国家公园徒步游、石卡雪山游等两大活动片区，形成"白天生态徒步、夜间民俗互动"的游玩体验。 截至9月27日，香格里拉国庆期间酒店预订量达55%，预计接待游客150万人次，较2024年同期增长15%以上。 夜幕降临，上海光影节登陆众多商圈地标。在七宝古镇，一场皮影表演拉开光影节的序幕。9月22日至10月8日期间，七宝古镇打造提灯探宝、 光影水舞表演、钟楼光影秀等特色活动。人们穿梭在众多"鱼"形灯 ...

Group 1 - The core point of the article is the launch of the third edition of the "Street Life Festival" by Xiaohongshu, which marks its first expansion beyond a single city to simultaneously take place in Shanghai, Hangzhou, and Guangzhou [1] - Xiaohongshu has officially launched its local lifestyle product "Xiaohong Card," which allows cardholders to enjoy discounts at selected stores nationwide and participate in exclusive offline events [1]

Core Insights - The third "Street Life Festival" organized by Xiaohongshu has been officially announced, marking a significant expansion as it will take place simultaneously in Shanghai, Hangzhou, and Guangzhou for the first time [1][2] - The launch of the "Xiaohong Card," which is designed as a "selected dining and entertainment all-in-one card," allows users to enjoy discounts at selected stores nationwide and participate in exclusive offline events [1][2][3] Event Details - The festival will run from September 26 to October 12, featuring 24 selected Citywalk routes across the three cities, focusing on themes such as food exploration and photo opportunities [1][2] - Over 200 limited-time activities will be held at offline partner stores during the festival [1] Special Activities - Four additional themed high-point activities titled "Autumn Garden Party" will be held in the three cities, including a "Drunken Station" garden party in Shanghai and a "Light Nourishment Station" in Guangzhou [2] - The previous festival attracted nearly 600,000 participants in Shanghai alone, indicating strong public interest [2] Xiaohong Card Features - The Xiaohong Card is positioned as a key component of the festival, with activities requiring cardholders to participate, and nearly 100 events exclusively available for annual card users [3] - The card offers six core benefits, including discounts at over 1,000 partner stores and access to exclusive events, aimed at fostering high-quality local content creation [3]